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Elevating Engagement: Leading Voices on the Year’s Top MarTech Trends

#VirtualMarTech | 4 December 2024 | APAC & EMEA Track | Livestream

APAC Track *14:00 – 17:15 Singapore Time (GMT+8)* | EMEA Track *09:30 – 13:30 GMT*

Preview Agenda

Subject to change

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

15:20 - 15:40

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

15:40 - 16:10

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

16:10 - 16:55

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

16:55 - 17:30

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

17:30 - 18:00

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

18:00 - 18:40

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

HELLO WORLD

Welcome to the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals gather to reflect on the most talked-about trends of the year.

The Global Virtual MarTech Summit will showcase key insights, challenges, and success stories from various industries, providing a comprehensive overview of how the year’s top MarTech innovations have shaped strategies and driven engagement.

Join us at the event, where we will cover the Digital Revolution and MarTech Innovation through topics on Customer Engagement, AI & Personalisation, Marketing Automation, CRM, Digital Transformation, and Data-Driven Insights.
Attendees
0 +
Speakers
0 +
Seniority
0 %
Community Building & Engagement Hours
0 +
Content Sessions
0
Intensive Day
0

Registration

Confirmed Speakers

Want to be featured? Request to speak in our December edition! Please contact Lin at lduan@themartechsummit.com for details.
Charlotte Aspeheim Schmidt
Marketing Director, Cognizant
[IT Services and IT Consulting]
Pavla S. Weber Petterson
Director, Global Head of Digital Marketing & MarTech, ISS A/S
[Facilities Services]
Anja Simonsson
Vice President Marketing, Munters
[Industry Machinery Manufacturing]
Davide Grossi
Marketing Director, LG Electronics Italia
[Computers and Electronics Manufacturing]
Dennis Agusi
Head of Digital Communications, Philips
[Hospitals and Healthcare]
Dr. Saeed Omidi
Senior Manager Marketing Data Science, Electronic Arts (EA)
[Entertainment Providers]
Ok Kar
Head of Marketing, Super Seven Stars Group
[Motor Vehicle Manufacturing]
Carla Graça
Chief Digital Officer, Vista Alegre
[Retail Tableware and Home Decor]
Jeramie Jesalva
Global Marketing Director, Fine Hygienic Holding
[Manufacturing]
Mallika Ramakrishna
Director, Promotion Strategy, Embraer
[Aviation & Aerospace Component Manufacturing]
Paula Ximena Mejia
VP Marketing, Wix
[SaaS]
Oscar Ocaña
Director of Marketing & Innovation, Prisa Media
[Media Production]
Jaren Loy
Head, Digital Growth, FairPrice Group
[Retail]
Eve Psalti
Principal Group Program Manager, Microsoft
[Software Development]
Kalani Bandaranayake
Cluster Assistant Director | Digital & E-Commerce, Raffles & Fairmont Doha, Qatar
[Hospitality]
Wanda Pascua
Head of Marketing, Tonik
[Banking]
Terry Tong
Associate Director, Global Digital Marketing, GP Batteries
[Consumer Electronic]
Anthony Chen
Head of APAC, Middle East & Africa & Global Sustainability Marketing, S&P Global
[Financial Services]
May Neama
Group VP of Marketing Communications, Kalaam Telecom Group
[Telecommunications]
Eileen Tang
Head of Digital Business, Hong Kong Maxim's Group
[Food & Beverages]
Patrick Krul
Global Head of Marketing Technology, Danone
[Food and Beverage Manufacturing]
The MarTech Summit Attendee
Jan Clarizze Alberto
Head, Marketing & Corporate Communications & Center for Patient Experience, The Medical City South Luzon
[Healthcare]
Neeraj Mishra
Head of Media, Business Intelligence & Data Management, Vinda Group SEA
[Manufacturing]
Mignon "Migs" Bravo Dutt
Head of Insights & Innovations, Asia Pacific Breweries Singapore
[Food & Beverage Manufacturing]
Phuong Truong
Director, Marketing, Super Premium, Carlsberg Group
[Food & Beverage Services]

Preview Agenda

Subject to change

14:45 - 15:20

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

15:20 - 15:40

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

15:40 - 16:10

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

16:10 - 16:55

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

16:55 - 17:30

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

17:30 - 18:00

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

18:00 - 18:40

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

What's Different

Top Level Speakers

We only invite senior management level speakers from a selected range of industries and backgrounds

Hot Topics & New Voices

Experience Fresh Perspectives on the Year’s Most Relevant Marketing Trends!

Live Streaming & Live Interaction

All our sessions are in real-time, allowing you to interact directly with the speakers via live Q&As & polls

Sponsors

Who's Attending

The MarTech Summit Manila Attendee
MarTech Summit Attendee
MarTech Summit Attendee
The MarTech Summit Manila Attendee
MarTech Summit Attendee
MarTech Summit Attendee

HELLO WORLD

Welcome to the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals gather to reflect on the most talked-about trends of the year.

The Global Virtual MarTech Summit will showcase key insights, challenges, and success stories from various industries, providing a comprehensive overview of how the year’s top MarTech innovations have shaped strategies and driven engagement.

Join us at the event, where we will cover the Digital Revolution and MarTech Innovation through topics on Customer Engagement, AI & Personalisation, Marketing Automation, CRM, Digital Transformation, and Data-Driven Insights.
Attendees
0 +
Speakers
0 +
Seniority
0 %
Community Building & Engagement Hours
0 +
Content Sessions
0
Intensive Day
0

Registration

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