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Executive Dinner on The Funnel That Works: Winning the Messy Middle through Marketing Analytics

Wednesday 5 March 2025 | InterContinental Hotel Berlin, Hugo West Restaurant, 14th-floor | Time: 18:45 - 21:45

This Roundtable is part of The MarTech Summit Series, view full event calendar here

Private Executive Dinner
hosted by Siteimprove

While the traditional marketing funnel remains a useful framework, the customer journey is no longer a straight line. Today’s “messy middle” demands a nuanced understanding of customer behaviour and a data-driven approach to awareness, engagement, and conversion in a complex digital world.

How can marketing leaders navigate these complexities and ensure their brand stands out and wins in this critical stage?

This session will cover these key topics:

  • Explore the nuances of the “messy middle”, a critical stage in the customer journey where understanding behaviour and leveraging full-funnel strategies are essential.
  • Discover how a unified platform approach, combined with data-driven insights, can maximise ROI and demonstrate the true impact of your efforts.
  • Understand the importance of digital accessibility, SEO, and behavioural analytics as integral tools for building your brand, reaching wider audiences, and driving business growth.

 

Spaces are filling up fast—reserve yours now!

This exclusive invite-only Executive Dinner is limited to 12 senior-level industry leaders from the fields of Customer Experience (CX), Marketing and Digital.

Please apply for your seats below, our team will get back to you to confirm your place.

Speaker

Tom Küstermann

DACH Market Growth Lead, Siteimprove

Experienced business development professional with a proven track record of growing startups in DACH (ASG) market. Skilled in B2B sales, payment solutions, customer experience and business process improvement.Experienced business development professional with a proven track record of growing startups in DACH (ASG) market. Skilled in B2B sales, payment solutions, customer experience and business process improvement.

Why Join This Roundtable?

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:

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