Most teams have tried AI on their marketing data and hit the same wall: the answer sounds confident, the numbers don’t hold up, and nothing changes in the ad account. This session is the opposite. You’ll spend most of it building — turning plain-language prompts into a working dashboard on real campaign data — then see where an agent can be trusted to act, and where it shouldn’t be. 

Why attend:

• You’ll build, not watch. In the 45-minute lab you’ll use Supermetrics Studio to build a dashboard from a prompt, on live data from Google Ads, Meta Ads, LinkedIn, and GA4. 
• Know where AI can be trusted with budget. AI to find and explain what’s happening; deterministic software to make the change. We’ll show you where that line sits. 
• Hear it from a peer, not a vendor. A customer joins us to talk about what worked, what didn’t, and what they’d do differently. 
• Move from reporting to deciding. Less time assembling weekly reports, more time on pacing, creative fatigue, and channel mix. 
• A small, senior room. Capped attendance, peers with the same problems, and drinks afterwards. 

What you”ll take away

A dashboard you built from a prompt · a clear view of where AI belongs in a paid media workflow · a short list of things to test with your team next week.