BRING YOUR LAPTOP — COME READY TO BUILD

Most teams have tried AI on their marketing data and hit the same wall: the answer sounds confident, the numbers don’t hold up, and nothing changes in the ad account. This session is the opposite. You’ll spend most of it building — turning plain-language prompts into a working dashboard on real campaign data — then see where an agent can be trusted to act, and where it shouldn’t be. 

Why attend:

• You’ll build, not watch. In the 45-minute lab you’ll use Supermetrics Studio to build a dashboard from a prompt, on live data from Google Ads, Meta Ads, LinkedIn, and GA4. 
• Know where AI can be trusted with budget. AI to find and explain what’s happening; deterministic software to make the change. We’ll show you where that line sits. 
• Hear it from a peer, not a vendor. A customer joins us to talk about what worked, what didn’t, and what they’d do differently. 
• Move from reporting to deciding. Less time assembling weekly reports, more time on pacing, creative fatigue, and channel mix. 
• A small, senior room. Capped attendance, peers with the same problems, and drinks afterwards. 

What you”ll take away

• A dashboard you built from a prompt
• A clear view of where AI belongs in a paid media workflow
• A short list of things to test with your team next week 

Agenda of the evening:

16:30 – 16:45 | Registration & Networking
16:45 – 17:00 | Keynote by Supermetrics – What AI-first marketing intelligence looks like | Byron Munson
17:00 – 17:45 | Hands-on Lab – Super AI Lab: Build a cross-channel performance dashboard with Supermetrics Studio | Sam Teh
17:45 – 18:00 | Fireside Chat – Putting AI to work on real marketing data, the challenges and the impact | Sam Teh & Roy Chen
18:00 – 18:05 | Wrap Up & Thank You by Supermetrics | Byron Munson
18:05 – 18:30 | Networking Drinks & Bites

Reminder: This is a hands-on lab, so please bring your laptop.