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B2B Marketing - Navigating the Future of Digital Experiences

Tuesday, 9 July, 2024 | 11:15am – 12:15pm Hong Kong Time

Laurel Room (Lower Level I), Kowloon Shangri-La

This Breakout Roundtable is part of The MarTech Summit Hong Kong, view full summit agenda here

B2B Marketing - Navigating the Future of Digital Experiences

In today’s digital age, the experiences brands offer have become a key differentiator for marketers seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of a digital engagement strategy. 

In this group discussion led by ON24, we will explore the latest trends and best practices in creating meaningful and impactful webinars, virtual events and other content experiences that drive growth. 

Key takeaways include: 
– The future of digital experiences and their impact on business growth 
– The use AI to drive dynamic, segmented and personalised webinar experiences 
– The importance of data-driven insights in driving sales conversions 

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape. 

The breakout roundtable has a limited 15 seats for senior-level industry leaders from the fields of B2B Marketing, Client Experience, Commercial Excellence and Digital Transformation from major brands who are based in Hong Kong. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.


Daniel Harrison

Managing Director & Vice President, APJ, ON24

Daniel has been in the technology industry for over 25 years with specialities in growing Asia-Pacific commercial teams for US technology companies. Daniel began his career at Oracle as a consultant within their database technology team. His deep technical skills took him to Europe where he worked on a number of high profile projects, most notably leading the technical team in the National Health Service. Coming back to Australia, Daniel joined RightNow Technologies where he was part of the team during their IPO. During his time at Oracle, Daniel held a number of positions, culminating as General Manager of the Customer Experience Division. He has a B.Commerce, majoring in Information Systems from Western Sydney University.

Why Join This Roundtable?

Who's Attending


The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.

The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.

The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.

Please email Lin at lduan@themartechsummit.com if you need any assistance.

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