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Breakout Roundtable: [Sustainability in Marketing] Driving Smarter, Greener Campaigns with MarTech

Event Concluded | Convene 155 Bishopsgate, Commercial 4 Room, Level 2

This is part of The MarTech Summit London, November 2025

What We Will Discuss

Discover how to use MarTech to make your marketing more sustainable, efficient, and measurable. Explore strategies for embedding eco-friendly practices into campaigns, leveraging automation, data, and platforms to reduce environmental impact while maintaining performance. Walk away with practical, actionable ideas you can implement immediately across your tech stack.

Key Takeaways:

✅ Learn how to embed sustainability into campaigns without sacrificing efficiency or ROI.
✅ Explore ways to use MarTech tools and data to measure, optimize, and scale greener initiatives.
✅ Gain insights into authentic, sustainable engagement that strengthens brand trust.

The breakout will be followed by a discussion where marketing and technology leaders can share ideas, challenges, and best practices for integrating sustainability into MarTech strategies.

The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.

Moderators

Rob Carter

Marketing Manager, The Guinness Partnership

Rob Carter is a seasoned marketing professional with extensive experience driving digital strategy, sustainability, and innovation across a wide-ranging mix of sectors, notably: property, FMCG and sport. Renowned for delivering insightful and engaging presentations, Rob draws on years of hands-on leadership to offer actionable perspectives in digital marketing. Attendees can expect both practical takeaways and thought-provoking discussion around the evolving intersection of marketing, technology, and environmental responsibility.

Saira Joomun

Head of CRM Engagement, DLA Piper LLP

Saira Joomun has worked in business development and client strategy for global law firms, bringing nearly 20 years of experience helping firms become more strategic, data-driven, and client-focused. Drawn to the innovation side of law, Saira has led go-to-market strategies for legal tech and AI solutions and recently completed a Master’s at Cambridge focused on sustainable and responsible AI. Her focus is on connecting innovation with client growth—ensuring new technologies and ideas translate into measurable value for both clients and the business.

Why Join This Breakout Roundtable

Get heard!


This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.

Exclusive networking


Limited seats with intensive & in-depth F2F networking experiences.

Peer-reviewed 


The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!

Who's Attending

Confirmed attendees include C-level, VP, Heads of & Director from the following companies:

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