Adzymic

Adzymic transforms display advertising into high-performing ad formats. With our proprietary technology, content-rich and visually captivating display ads can be developed at scale and speed. These include formats such as carousel ads, video ads integrated with maps, 3D ads, and now even supporting Facebook video and image ads. Our dynamic creative optimisation (DCO) methodology uses the Adzymic Smart Tag to help advertisers generate personalised ads based on site interaction and provides end-to-end tracking of user behaviour and conversions, without the need for manual product feed maintenance. Ads are optimised in real-time using machine learning algorithms and on-demand ad updates. Adzymic combines the power of innovative ROI-driven ad formats with machine learning to dramatically improve campaign performance. We seek to simplify the creative management process for brands and media agencies to create, serve and optimise display campaigns.