Analytic Edge is an analytics company that leverages technology and advanced analytics to help brands make data-based marketing decisions. Their flagship solution Demand Drivers™️ is an AI-driven Marketing Mix Modeling platform that analyses marketing spends versus performance in real time and provides actionable insights to guide future marketing investments. Demand DriversTM also offers do-it-yourself options that provide easy scalability and allows brands to run analytics in-house – faster, cheaper, and on-demand. Analytic Edge works with clients across industry verticals such as consumer packaged goods, retail, financial services, travel and hospitality, healthcare and pharma, automotive and many others. The company has offices in India, Singapore, US, Canada, Mexico, Brazil, Argentina, UK, Switzerland, UAE, South Korea, China, Japan, Australia and New Zealand.