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Agenda – Global Virtual MarTech Summit APAC & EMEA, Wednesday 30 September 2026

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Summit agenda is subject to change.

APAC Track

[Customer Data] Connecting Data and Identity for a Unified Customer View

- Bring together customer data across CRM, digital, commerce and offline touchpoints.
- Improve data quality and identity resolution to build a more complete customer profile.
- Create a stronger foundation for relevant and consistent customer experiences.

14:00 - 14:45 (SGT)

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[Customer Data] Connecting Data and Identity for a Unified Customer View

– Bring together customer data across CRM, digital, commerce and offline touchpoints.
– Improve data quality and identity resolution to build a more complete customer profile.
– Create a stronger foundation for relevant and consistent customer experiences.

[Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

- Adapt customer experiences to different cultures, behaviours, languages and local platforms.
- Balance regional consistency with the flexibility needed by individual markets.
- Scale successful approaches across APAC without losing local relevance.

14:45 - 15:05 (SGT)

Apply to Sponsor

[Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

– Adapt customer experiences to different cultures, behaviours, languages and local platforms.
– Balance regional consistency with the flexibility needed by individual markets.
– Scale successful approaches across APAC without losing local relevance.

[Conversational Engagement] From Campaigns to Conversations: Scaling Relevant Messaging

- Build responsive journeys across WhatsApp, LINE, WeChat, SMS and in-app messaging.
- Use customer behaviour and preferences to improve timing, frequency and content.
- Turn one-way communications into more useful and ongoing customer conversations.

15:05 - 15:50 (SGT)

Apply to Sponsor

[Conversational Engagement] From Campaigns to Conversations: Scaling Relevant Messaging

– Build responsive journeys across WhatsApp, LINE, WeChat, SMS and in-app messaging.
– Use customer behaviour and preferences to improve timing, frequency and content.
– Turn one-way communications into more useful and ongoing customer conversations.

[Social Commerce] From Social Discovery to Seamless Commerce

- Connect social content, creators, marketplaces and owned commerce channels.
- Use customer intent to improve product discovery, recommendations and offers.
- Reduce friction between inspiration, consideration and purchase.

15:50 - 16:35 (SGT)

Apply to Sponsor

[Social Commerce] From Social Discovery to Seamless Commerce

– Connect social content, creators, marketplaces and owned commerce channels.
– Use customer intent to improve product discovery, recommendations and offers.
– Reduce friction between inspiration, consideration and purchase.

[AI Decisioning] Predicting the Next-Best Customer Experience

- Use AI and predictive insights to identify the most relevant content, offer or action.
- Improve decisions across acquisition, conversion, service and retention journeys.
- Balance automated decision-making with human oversight and customer trust.

16:35 - 17:00 (SGT)

Apply to Sponsor

[AI Decisioning] Predicting the Next-Best Customer Experience

– Use AI and predictive insights to identify the most relevant content, offer or action.
– Improve decisions across acquisition, conversion, service and retention journeys.
– Balance automated decision-making with human oversight and customer trust.

[Loyalty & CLV] From Relevance to Loyalty: Growing Long-Term Customer Value

- Use customer insight to create more meaningful rewards, benefits and experiences.
- Move beyond points and discounts by focusing on recognition and convenience.
- Measure success through retention, repeat purchases and customer lifetime value.
Apply to Sponsor

[Loyalty & CLV] From Relevance to Loyalty: Growing Long-Term Customer Value

– Use customer insight to create more meaningful rewards, benefits and experiences.
– Move beyond points and discounts by focusing on recognition and convenience.
– Measure success through retention, repeat purchases and customer lifetime value.

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

17:00 - 17:45 (SGT)

Apply to Sponsor

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

EMEA Track

09:00 - 09:45 (GMT)

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

09:00 - 09:45 (GMT)

Apply to Speak

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

09:45 - 10:10 (GMT)

[First-Party Data] Turning First-Party Signals into Actionable Intelligence

- Use behavioural, transactional and preference data to better understand customer needs.
- Turn first-party signals into practical insights for targeting and engagement.
- Build stronger customer relationships while reducing reliance on third-party data.

09:45 - 10:10 (GMT)

Apply to Sponsor

[First-Party Data] Turning First-Party Signals into Actionable Intelligence

– Use behavioural, transactional and preference data to better understand customer needs.
– Turn first-party signals into practical insights for targeting and engagement.
– Build stronger customer relationships while reducing reliance on third-party data.

10:10 - 10:35 (GMT)

[Privacy & Trust] Building Relevant Experiences on a Foundation of Trust

- Deliver useful customer experiences while respecting consent, privacy and preferences.
- Give customers greater transparency and control over how their data is used.
- Make trust a central part of customer experience and data strategy.

10:10 - 10:35 (GMT)

Apply to Sponsor

[Privacy & Trust] Building Relevant Experiences on a Foundation of Trust

– Deliver useful customer experiences while respecting consent, privacy and preferences.
– Give customers greater transparency and control over how their data is used.
– Make trust a central part of customer experience and data strategy.

10:35 - 11:15 (GMT)

[Customer Engagement] Turning Customer Insight into Meaningful Engagement

- Translate customer behaviours, needs and preferences into more relevant interactions.
- Activate insight across email, mobile, web, apps and customer service.
- Move beyond broad segmentation towards behaviour-led engagement.

10:35 - 11:15 (GMT)

Apply to Sponsor

[Customer Engagement] Turning Customer Insight into Meaningful Engagement

– Translate customer behaviours, needs and preferences into more relevant interactions.
– Activate insight across email, mobile, web, apps and customer service.
– Move beyond broad segmentation towards behaviour-led engagement.

11:15 - 11:55 (GMT)

[Omnichannel] Ending the Disconnected Customer Journey

- Create consistent experiences across digital, physical and service channels.
- Share customer context across teams, platforms and touchpoints.
- Reduce repeated, conflicting or poorly timed communications.

11:15 - 11:55 (GMT)

Apply to Sponsor

[Omnichannel] Ending the Disconnected Customer Journey

– Create consistent experiences across digital, physical and service channels.
– Share customer context across teams, platforms and touchpoints.
– Reduce repeated, conflicting or poorly timed communications.

11:55 - 12:20 (GMT)

[Responsible AI] Responsible AI for Smarter Customer Experiences

- Use AI to improve recommendations, decisions and customer journeys.
- Address fairness, transparency and accountability in customer-facing AI.
- Balance automation and efficiency with clear human oversight.

11:55 - 12:20 (GMT)

Apply to Sponsor

[Responsible AI] Responsible AI for Smarter Customer Experiences

– Use AI to improve recommendations, decisions and customer journeys.
– Address fairness, transparency and accountability in customer-facing AI.
– Balance automation and efficiency with clear human oversight.

[Measurement & ROI] Proving the Commercial Impact of Customer Relevance

- Connect customer experience initiatives with conversion, retention and revenue.
- Use experimentation and incrementality to identify what genuinely drives results.
- Build a stronger business case for continued investment in data and technology.
Apply to Sponsor

[Measurement & ROI] Proving the Commercial Impact of Customer Relevance

– Connect customer experience initiatives with conversion, retention and revenue.
– Use experimentation and incrementality to identify what genuinely drives results.
– Build a stronger business case for continued investment in data and technology.

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