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Attention, while not entirely new, has become one of the most talked about topics in the world of digital media today. While a popular concept, attention is rarely agreed upon or even fully understood among experts across the industry.
Join Integral Ad Science’s Workshop on 25 April at The MarTech Singapore 2023 to hear about how changing consumer habits, marketer priorities and industry shifts have accelerated a move from viewability to attention. Discover and discuss how attention can inform planning and buying decisions to deliver media outcomes and ultimately increase the effectiveness of your digital campaigns. We will also discuss the long term impact this can have on marketer outcomes.
Integral Ad Science (IAS) makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimisation.
Discussion Questions:
1. We are seeing a lot of buzz globally on attention. Why is driving attention a priority for brands right now?
2. Why has the conversation shifted from engagement to attention? What does attention accomplish that engagement doesn’t?
3. Where are your businesses at on the journey towards attention?
4. What is different about our market that could pose a challenge in the measurement and planning of attention?
5. What do you think it will take for us to see increased adoption of attention-based marketing strategies here in APAC?
6. Accurate, scalable attention products are still being developed. What do you hope to see from these products?
The breakout roundtable has a limited 20 seats for Senior-Level Industry Leaders from the field of Advertising, Media, Marketing, from major brands who are based in Singapore and Southeast Asia region. Please register to attend this workshop below, and our team will get back to you within 24 hours to confirm your place.
Megan Reichelt is the Country Manager of Southeast Asia (SEA) at Integral Ad Science.
In her role, Megan actively works with brands, agencies, publishers, and technology partners to increase digital media quality and programmatic growth across SEA. Megan joined IAS as Strategic partnerships manager and then got promoted to Programmatic lead in the region before being appointed as the Country Manager, SEA.
With over seven years of experience across Australia and Singapore, Megan brings strong expertise in digital advertising, business development, relationship management, leadership and all things programmatic.
Before joining IAS, Megan was the Regional Sales and Marketing Manager at Accor hotels and was instrumental in establishing long-standing partnerships.
Megan is a member of the IAB SEA Programmatic Council.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
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