– Discover how to harness marketing automation to streamline processes, drive growth, and boost efficiency.
– Hear how to effectively integrate & align it with existing systems and processes while ensuring data accuracy and personalisation, to maximise ROI and enhance customer engagement.

– How are legacy MarTech systems adapting to the rapid pace of change across industries? Are these shifts primarily organic, strategically planned, or a mix of both?
– What role does legacy MarTech play in the broader evolution of marketing? How do organisations navigate the balance between modernising existing systems and integrating emerging technologies?
– What challenges arise when proving the ROI and overall impact of initiatives built on older MarTech foundations?
– As leaders consider AI investments, how are legacy systems factored into these decisions, and what strategies ensure a seamless transformation?

– Dive into the essential strategies for fostering cross-functional teamwork that aligns sales, marketing, customer service, operations, technology, and product teams towards common business objectives.
– Discover actionable strategies for breaking down departmental silos and creating a culture of collaboration.
– Learn how to leverage the strengths of each team—marketing driving customer acquisition, sales boosting conversion rates, customer service enhancing retention, and operations optimising efficiency—to deliver measurable business results.
– Explore the role of MarTech and data in streamlining communication, ensuring alignment, and driving revenue generation across all functions.

– How to integrate AI-powered chat solutions into customer journeys and overcome challenges of handling complex queries?
– How to effectively transition between bots and human representatives to optimise customer experience.

– Explore the impact of generative AI on digital asset management.
– Dig into the real cost of content chaos and the challenges of managing a surge in digital assets.
– Share tools and tips to help you navigate the AI content storm.

– How did AI change the personalisation landscape?
– Few examples of how AI driven personalization is used to create superior customer experiences for diverse EMEA audiences.
– What are the main challenges companies face when implementing personalisation strategies, and how can they overcome these challenges to ensure successful execution?

– Dive into innovative CRM techniques and technologies that empower brands to build deeper connections with their customers.
– Learn how to leverage advanced data integration, AI-powered insights, and omnichannel engagement to personalise experiences, streamline workflows, and boost customer lifetime value.
– Discover how leading organisations are transforming their CRM strategies to meet evolving customer expectations and stay ahead in a competitive landscape.

– The importance of blending digital and physical commerce to provide a consistent experience across all channels.
– How to scale digital commerce platforms and operations efficiently to meet increased demand.

– How brands can integrate digital and physical channels, overcome the challenges of data silos, and use AI to personalise interactions.
– How to meet customers wherever they are, delivering unified experiences that drive loyalty?

– Examine how outdated systems hinder marketing agility, innovation, and responsiveness to customer needs.
– Explore strategies for modernising technology to enable scalable, data-driven, and customer-centric marketing.
– Hear success stories of organisations transforming their marketing operations through updated tools and platforms.

– Latest tools for tracking KPIs – discuss the role of predictive analytics, and how to overcome the challenges of data overload.
– How to build a data-driven marketing culture that focuses on continuous optimisation and measurable success.

– How to leverage social media, influencer marketing, and content that aligns with Gen Z’s/ Gen α’s interests to build lasting relationships and drive brand loyalty in both business sectors.
– Discuss the importance of authenticity, social responsibility, and digital-first experiences in capturing the attention of this generation.