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Breakout Roundtable:
Digital Experience Led Growth: Navigating the Future of Marketing

Event Concluded | Raffles City Convention Centre

B2B Marketing - Digital Experience Led Growth: Navigating the Future of Marketing

In today’s digital age, the experiences brands offer have become a key differentiator for marketers seeking growth. With the increasing influence of technology, it is crucial for companies to understand and leverage the power of a digital engagement strategy. 

In this group discussion led by ON24, we will explore the latest trends and best practices in creating meaningful and impactful webinars, virtual events and other content experiences that drive growth. 

Key takeaways include: 
– The future of digital experiences and their impact on business growth 
– The use AI to drive dynamic, segmented and personalised webinar experiences 
– The importance of data-driven insights in driving sales conversions 

Join us as we delve into the world of digital experience led growth and learn how to navigate this rapidly evolving landscape. 

The breakout roundtable has a limited 15 seats for senior-level industry leaders from the fields of B2B Marketing, Client Experience, Commercial Excellence and Digital Transformation from major brands who are based in Singapore.

Moderator

Tim Johnston

Senior Director, Marketing, APJ, ON24

Tim Johnston is the Senior Marketing Director for ON24. He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24, a platform that has been a force behind the ‘always-on’ marketing economy. He is responsible for demand generation across Asia Pacific and Japan.

Why Join This Roundtable?

Who's Attending

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