– Learn how social platforms and creators influence real purchase decisions, not just engagement
– Discover how brands convert social trust into sales, foot traffic, and repeat local spend
– Understand how to connect social activity with commerce, CRM, and loyalty programmes

– From data to anticipation: Winning brands shift from collecting more data to earning trust by exchanging value for context in real time.
– Outperforming AI agents: Brands must strengthen direct relationships with composable intelligence that beats AI intermediaries on relevance and speed.
– Scaling humanity: AI enables real-time, emotionally resonant conversations that feel human, not just personalised.

– Discover how to connect digital, in-store, and mobile touchpoints into a single, consistent customer experience
– Learn how data integration across channels improves conversion, loyalty, and customer satisfaction
– Explore real-world challenges Hong Kong brands face when breaking down channel silos

– As AI agents begin to search, compare, recommend, and purchase on behalf of consumers, commerce is shifting from human-led journeys to AI-mediated decisions.
– This keynote explores what leaders must rethink across brand visibility, product data, trust, personalisation, and conversion when the “buyer” may be an AI agent.
– Attendees will learn how to prepare for agentic commerce and remain discoverable, trusted, and chosen in this new era.

In this session, Klaviyo will show you how AI is closing the gap between the data brands collect and the decisions they actually make. Klaviyo will walk you through three capabilities that are changing how marketers and operators work – Composer, Customer Agent and Marketing Analytics. The future of B2C is not more tools. It is one platform that knows your customer as well as you do. Come see it in action.

– Learn how Hong Kong brands are using Generative AI to scale content, personalise messaging, and improve speed-to-market
– Explore practical use cases across campaign creation, customer communications, and using AI to integrate customer feedback into marketing strategy.
– Understand how to measure impact across efficiency, engagement, revenue, and operational alignment

– Gain insights on how to unify customer data and deliver consistent, personalized experiences across multiple channels in a complex market
– Learn how to improve operational efficiency and speed-to-market by streamlining and connecting sales, marketing, and service processes
– Understand how to leverage real-time insights to drive smarter targeting, stronger customer engagement, and measurable revenue growth

– Move beyond reporting to turn marketing data into insights that drive real business decisions
– Learn how leading brands connect analytics to optimisation, forecasting, and ROI measurement
– Understand how to align marketing metrics with commercial outcomes that leadership cares about

Join this breakout lunch to explore how enterprise-grade AI agents can transform sales, marketing, and customer operations.

– How to build an AI-ready enterprise by aligning CX strategy, data, and MarTech foundations
– Why starting with business objectives (not tools) leads to more effective AI and MarTech investments
– A practical 5-layer MarTech stack blueprint for scalable, data-driven growth

– Explore why lululemon uses CDP instead of traditional CRM to build a clearer, more unified view of guest behaviour.
– Understand how customer data flows into activation channels to enable more personalised online and offline experiences.
– Learn practical CDP lessons around clean data, granular segmentation, mobile-first identifiers, and building the right data structure from the start.

– Deploy proactive Agentic AI to capture and qualify high-intent leads across every messaging channel 24/7.
– Move beyond simple replies by enabling AI agents to independently handle product recommendations, bookings, and payments.
– Seamlessly integrate AI and human workflows to drive immediate revenue growth while reducing operational costs by up to 60%

– Understand why Hong Kong consumers choose to spend locally or cross the border and what influences those decisions
– Learn how data, personalisation, and experience design can shift spending behaviour back to Hong Kong
– Explore how loyalty, partnerships, and ecosystem strategies help brands retain local spend

– Why typography is one of the most powerful and underutilised assets in a brand system.
– How consistent typographic systems strengthen recognition, trust, and customer experience.
– The hidden costs of typographic fragmentation across teams, platforms, and markets.
– How AI and automation are increasing the importance of strong brand systems.
– An introduction to TypeOps: the practice of governing, deploying, measuring, and managing typography at enterprise scale.

– Understand how Hong Kong brands differentiate themselves against global competitors through premium positioning and authentic, values-led storytelling
– Learn how local relevance, cultural nuance, and experience design strengthen brand preference and loyalty

– Explore how generative search, AI-powered answers, zero-click results, and conversational queries are reshaping visibility and discovery
– Learn how to optimise for GEO alongside SEO and SEM to maintain relevance and performance
– Understand how AI-driven search integrates into a broader, full-funnel digital growth strategy in Hong Kong

Join this session to discover MarTech modernisation, build-versus-buy decisions, data integration, real-time personalised engagement, and the role of AI in customer engagement.