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Summit agenda is subject to change.
– Leveraging digital customer experience (CX) as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.
– Exploring the groundbreaking impact of artificial intelligence (AI) on customer interactions and its potential to reshape businesses’ relationships with their customers.
– Providing Insights into cutting-edge AI technologies over the years, including natural language processing and machine learning, which are already revolutionising customer support and personalised product recommendations.
– Emphasising AI’s role in driving personalisation and emotional intelligence in customer experiences while addressing important best practices.
– Discuss the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Review examples where real-time data has significantly improved campaign performance and ROI.
– Sharing use cases of hyper-personalisation that are interactive and dynamic.
– Creating memorable marketing strategies that prioritise personalisation and the human touch.
– How AI will impact personalisation in the future.
– The role of CDP in data democratisation and how it influences the culture of customer centricity.
– How CDP can prepare your organisation for the future of customer engagement.
– How to analyse customer data to develop targeted marketing strategies that drive sales and increase customer loyalty.
– Discussing the role of strategic partnerships in enhancing data monetisation opportunities, such as through shared data pools, collaborative marketing initiatives, or joint ventures.
– The challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise.
– The importance to aligning strategies, ensuring a unified brand experience at every touchpoint, and identifying industry leaders to close the omnichannel gap.
– Strategies for providing customers with a cohesive and consistent experience, regardless of whether their interaction point is online or offline.
– Discuss latest trends in digital content creation, such as interactive content, immersive experiences, and multimedia storytelling.
– How digital content fits into the customer journey.
– Challenges and opportunities in fostering collaboration between marketing and creative teams.
– How organisations can effectively measure the ROI of their CX initiatives.
– Key metrics that businesses should monitor and demonstrate how data can be used to articulate the value of CX to key stakeholders.
– How social listening goes beyond mere monitoring, providing actionable insights that can drive strategic decisions.
– Examples of how to use social data to impact their business decisions positively.
– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.
– Making your marketing department a primary driver of business.
– How marketers can adjust to changing consumer behaviour.
– Consolidating your MarTech stack so that your team gains productivity.
– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.
– Exploring the profound impact of AI-driven automation on streamlining marketing campaigns, from nuanced real-time analytics to strategic resource deployment.
– Addressing the sophisticated challenges that arise with the integration of AI into marketing automation, spanning from intricate data integration to ethical considerations and digital empathy.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.
– Strategies for fostering a data-centric culture within different facets of an organisation, from marketing to operations.
– Examples of how data has been used to uncover new opportunities or reimagine existing processes.
– How AI & automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How AI & automation has been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– Provide customers instant gratification with digital rewards.
– Streamline rewards procurement processes with digital alternatives.
– Provide customers instant gratification with digital rewards.
– Streamline rewards procurement processes with digital alternatives.
– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM and AI tools, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and AI in streamlining CRM processes.
– How integrated CRM has changed the way you engage with customers in terms of leveraging buyer insights to guide sales strategies and tactics.
– With all the advances in CRM and AI tools, how do you ensure that you do not lose the personal touch in dealing with customers?
– Best practices for leveraging MarTech and AI in streamlining CRM processes.
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers and thereby increasing average order value (AOV).
– Challenges and opportunities in the e-commerce journey.
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder
