Enter the MarTech World where you can read the latest interviews, articles, whitepapers, reports & more to expand your knowledge.
CONTENT LIBRARY
Internal synergy: When teams unite, innovation thrives. Discover how cross-departmental collaboration drives efficiency, growth & success in organizations.
Discover how AI, automation, and human insights are redefining marketing with Benjamin Ard, CEO of Masset, in this inspiring interview.
Discover Seun's unique perspective on leveraging technology, data, and creativity to thrive in today’s digital-first landscape.
Customer Intelligence Summit Singapore on 8 April 2025, covers the topics of AI & Data-Driven Personalisation, Omnichannel Experience & more!
The MarTech Summit Asia at Singapore on 8 & 9 April 2025, this summit is themed Architecting MarTech: Stack Composability & Strategic Rationalisation.
Discover Artemisia's insights on balancing technology with human connection and communicate effectively in modern marketing.
Explore MarTech 2024's End-of-Year Recap Interview Series! Gain insights from six experts on AI, hyper-personalization, and industry innovation.
Read the Post-Summit Report of The MarTech Summit London, 12 & 13 November 2024 to see what we discussed at the summit!
The MarTech Summit Berlin on 5 March 2025, covers the topics of Data-Driven Marketing, Emerging Marketing Technologies & more!
Discover Susan Ganeshan’s insights on how AI, automation, and a human touch drive conversion-focused marketing in a tech-first world.
Read the Post-Summit Report of The MarTech Summit Hong Kong, 9 July 2024 to see what we discussed at the summit!
Discover some key reasons why Sales Content in Customer Experience is important.
Join us at The MarTech Summit London, featuring Britta Ashu, Head of Digital Marketing at Bidfood, as she shares her insights on B2B Marketing Metrics
Join us at The MarTech Summit London, featuring Alsu Vale, Senior Marketing Director at JLL, as she shares her insights on demand generation
Our Global Virtual MarTech Summit APAC & EMEA will discuss Culture in Marketing, AI, Personalisation, Data Insights & more!
Discover Dan Truman’s insights on AI-driven marketing and strategies for digital growth in the latest MarTech Thoughts series.
Discover Deepak’s insights on AI, digital transformation, and the power of quantum marketing in the latest MarTech Thoughts series.
Discover Heather Hurd’s insights on marketing automation, customer engagement, and authentic storytelling in the latest MarTech Thoughts series.
Discover Stephen D. Pickett’s insights on AI’s role in marketing, hyper-personalization and more in the latest MarTech Thoughts series.
Discover Jon Mowat’s insights on brand storytelling, and the evolving skillsets in marketing in the MarTech Thoughts interview.
Discover Marisha Lakhiani’s insights on AI, customer retention, and the future of marketing in this episode of MarTech Thoughts.
Learn how relationship marketing builds long-term loyalty through personalized engagement, customer retention to drive business growth.
Enrico Girotto discusses GDPR, AI’s impact on data-driven marketing, and ethical marketing in our latest MarTech Thoughts interview.
Discover Roger Dooley’s insights on AI’s transformative role, neuromarketing insights, and more in our latest MarTech Thoughts.
Discover Rutger Katz’s insights on AI, Martech, and the key strategies for seamless collaboration in the latest MarTech Thoughts series.
Discover Maciej Miętek’s insights on how data strategy and automation drive business growth in the latest MarTech Thoughts series.
Discover Samuel Hess’s insights on how AI will drive creativity and precision in marketing and tech adoption in the latest MarTech Thoughts series.
Discover Mark Anand’s insights on the evolving role of AI in marketing and leadership strategies in the latest MarTech Thoughts series.
Discover George Burgess’s insights on AI in marketing, evolving skill sets, and leadership strategies in the latest MarTech Thoughts series.
Discover Sapna Shah’s insights on ethical marketing, privacy-led tools & AI-free brand positioning in the latest MarTech Thoughts series.
Discover how MarTech tools enhance marketing efficiency, improve customer experience, and offer personalized solutions for businesses of all sizes.
Discover Chris Baker’s insights on future of marketing and AI’s transformative role in the latest MarTech Thoughts series.
Discover Joya Scarlata’s insights on marketing, AI-driven strategies, and the future of AR/VR. in the latest MarTech Thoughts series.
Liana Hakobyan discusses marketing, AI, team motivation, and emerging trends in the latest MarTech Thoughts series. Read her insights now!
Welcome Teeraphol Ambhai, Head of Search Experience at Bumrungrad International Hospital, sharing his insights on MarTech innovation in healthcare as part of the MarTech Thoughts series
Discover insights from Meta's George Neo on AI, AR/VR, Metaverse marketing, and more. Learn how tech is shaping the future of marketing.
Ramakrishnan Raja, Principal, Resonant sharing his insights on Marketing Technology, Audience Engagement, and AI-Driven Strategies
Jesper Kauth, Managing Partner at Lodestar Marketing, shares insights on Data-Driven Marketing, Digital Marketing, and AI in the latest MarTech Thoughts interview.
Ranvir Singhsachakul, Director of Marketing & Business Development sharing his insights on Marketing, Emerging Technologies & Automation.
The MarTech Highlight-Unanswered Questions answers to your burning questions from the MarTech Summit!
Discover how data analysis drives informed decisions, efficiency, customer insights, innovation, and strategic planning for business success.
Zsofia Raffa, Strategic Marketing Consultant sharing her insights on Marketing, Emerging Technologies & Account Based Marketing.
Read the Post-Summit Report of The MarTech Summit Hong Kong, 9 July 2024 to see what we discussed at the summit!
Discover the importance of upskilling for enhancing employability, adapting to technological advances, future-proofing careers and more.
Read the Post-Summit Report of The MarTech Summit Manila, 3 July 2024 to see what we discussed at the summit!
MarTech Wiki about Composable MarTech, on its key concepts of Integration Capabilities, Flexibility, Customisation & Scalability.
This October, The MarTech Summit Bangkok is bringing together leading innovators in the MarTech world in Thailand
The MarTech Summit London on 12 & 13 November 2024, covers diverse MarTech fields, ranging from Data insights to Demand Generation.
Read the Post-Summit Report of The MarTech Summit Jakarta, 26 June 2024 to see what we discussed at the summit!
MarTech Wiki about Composable MarTech, on its key concepts of Integration Capabilities, Flexibility, Customisation & Scalability.
Read the Post-Summit Report of The MarTech Summit: Customer Experience London May 2024 to see what we discussed at the summit!
The MarTech Highlight-Unanswered Questions answers to your burning questions from the MarTech Summit!
MarTech Wiki about Artificial Intelligence is revolutionizing customer experience by offering personalized interactions, efficient chatbots, streamlined automation, sentiment analysis, and predictive analytics.
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit EMEA May 2024 to see what we discussed at the summit!
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit APAC May 2024 to see what we discussed at the summit!
The MarTech Highlight-Unanswered Questions answers to your burning questions from the MarTech Summit!
Read the Post-Summit Report of The MarTech Summit ASIA @Singapore, April 2024, to see what we discussed at the summit!
Read the Post-Summit Report of The MarTech Summit Berlin, March 2024, to see what we discussed at the summit!
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit APAC December 2023 to see what we discussed at the summit!
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit APAC December 2023 to see what we discussed at the summit!
Victoria Archer, EY UK and Ireland sharing her insights on Data-Driven Marketing, Customer Centricity & Marketing Segmentation.
The MarTech Summit CX London on 15 May 2024, covers the topics of AI in CX, Customer Journey Mapping, Customer-Centric Organisation & more!
Analytic Edge's research shows for ecommerce and app advertisers adding reach campaigns on Meta technologies to their performance advertising
Oakley's success story integrates technology, influencer marketing, and compelling campaigns to engage customers in novel and virtual ways.
Elvis Yan, Chief Marketing Officer from United Asia Finance sharing his insights on MarTech Stack, Customer Experience & Emerging Technology
Episcenter's EpisXperience platform is the tool that automatically generates personalized messages and boosting the relevance of a company's messaging content for its customers.
Our Global Virtual MarTech Summit APAC & EMEA will discuss AI & Data, Customer Experience, SEO, E-Commerce Marketing & more!
MarTech Wiki about Composable MarTech, on its key concepts of Integration Capabilities, Flexibility, Customisation & Scalability.
Adhitya Pratama N, SEO Lead from Blibli.com sharing his insights on Marketing Automation, Chatbot & Customer Engagement
Gurmit Singh, General Manager APAC at Quora sharing his insights on Influencer Marketing, O2O Marketing & Customer Engagement.
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit EMEA December 2023 to see what we discussed at the summit!
Read the Post-Summit Report of Global Virtual MarTech Exchange Summit APAC December 2023 to see what we discussed at the summit!
The MarTech Summit Asia at Singapore on 23 & 24 April 2024, covers the topics of Digital Platforms, Next Gen Customer Experiences & more!
Canto recently conducted its latest annual research among hundreds of US and UK-based content and creative professionals.
Celebrus explores the truth behind first-party data collection, restrictions that limit the capture of activities and how to overcome them.
Jimmy Hilvert-Bruce, from Australian Broadcast Corporation sharing his insights on Customer Data, MarTech Stack & Marketing Team Management
The MarTech Summit Berlin on 6 March 2024, covers the topics of Digital Platforms, Next Gen Customer Experiences & more!
Akanksha Rastogi, Head of Data and Insights, foodpanda, sharing her insights on Customer Data, Data Privacy & Customer Experience
Read the Post-Summit Report of The MarTech Summit London, November 2023, to see what we discussed at the summit!
MarTech Wiki about Gen AI & Data Governance, on Data Quality, Privacy, Security, Fairness, Transparency & Compliance.
Discover effective advertising strategies in the era of ad networks and cookie limitations with insights from Adzymic.
Our Global Virtual MarTech Exchange Summit APAC & EMEA will discuss Marketing Analytics, AI & Email Marketing, CRM, Digital Engagement & more!
Read the Post-Summit Report of The MarTech Summit Bangkok, October 2023, to see what we discussed at the summit!
Anna Fomina, Marketing Systems Lead, Revenue Operations, Wrike, sharing her insights on AI Tools, Marketing Automation, & MarTech Stack Optimisation
Read the Post-Summit Report of The MarTech Summit Bangkok, October 2023, to see what we discussed at the summit!
Check HCLTech's engagement platform, X, allowing brands to adopt, define, and design end-to-end content-to-commerce advocacy experiences.
MarTech Wiki about Gen AI & Data Governance, on Data Quality, Privacy, Security, Fairness, Transparency & Compliance.
Meg Lowe, Marketing Technology Lead, NatWest, sharing her insights on MarTech Stack Optimisation, Marketing Team Management, & Customer Data
Case studies from Bloomreach on AI & Automation for D2C Marketing; Personalised Recommendation & First-Party Data Fuelled Email Strategy.
Malinee Chetanont, CDP Lead, Central Group sharing her insights on Customer Data, Marketing Strategy, & Data-Driven Marketing.
MarTech Wiki about Smarketing and the key components such as Common Goals, Communication, Tool Integration & Strategic Collaboration
Helio Henriques, Digital Director, Aldi Portugal, sharing his insights on Future Trends, Generative AI, Gamification & MarTech Solutions.
Check Mention Me's insights on customer advocacy, driving conversion rate from your fans & secure long-term growth!
Desmond Phua from Home Credit International, sharing his insights on MarTech Stack, Marketing Skillset, Future Trends & Marketing Strategies.
Check Forrit's insights on content management systems (CMS) in the financial services industry about efficiency, regulation and more!
Check Appier's insights on Generative AI & Customer Journey Optimisation. Appier is a SaaS company that uses AI to power business decision-making.
MarTech Wiki about E-commerce Marketing and the key components such as SEO, PPC Ads, Social Media Marketing & Location Marketing.
Davina Moore from NXP Semiconductors, sharing her insights on Customer Engagement, MarTech Stack & Marketing Strategies
Tim Bond from Ipsos, sharing his insights on Generative AI, Gamification, Marketing Innovation & Marketing Skillsets.
Read the Post-Summit Report of The Virtual MarTech Summit Vietnam September 2023 to see what we discussed at the summit!
Jasmine Handa from Netcore Cloud, sharing her insights on Google Analytics, MarTech Stacks & Marketing Skillsets!
Learn insights about a Cookie-Free World, Data Transparency and Real-Time Engagement, to face the ever-changing Customer Experience industry.
Ashish Saxena from Designit, sharing his insights on MarTech Stack & Solutions, Influencer Marketing & Gamification!
Check Celtra's insights on Future-Proofing Digital Creative Production with Creative Automation tools for your Content Marketing Strategy!
Vani Bhemarasetty, Technical Consultant from Adobe, shares her insights on MarTech Skillsets, Marketing Automation & Future Trends.
Read the article to learn how to leverage data-driven insights on customer behaviour analysis to power your SaaS marketing strategy!
MarTech Wiki about Generative AI in Marketing and how it reshapes Marketing Content Creation, Campaign Personalisation & Customer Engagement.
Check out this report from Digimind, to deep diving into the social insights on consumer attitudes toward new retail trends & developments.
Roberta Cianetti, Director, Social Operations & Global Partnerships Strategy from Condé Nast, shares her insights on Social Media Marketing MarTech Skillsets, & Customer Engagement.
MarTech Wiki about enhancing Revenue Generation with Marketing Technologies such as CRM, Marketing Automation, Data Intelligence & SEO Tools.
The MarTech Summit Singapore Revenue Generation in October 2023 will focus on Marketing Technologies to drive Revenue Generation!
Check out the launching post of The Virtual MarTech Summit Vietnam to learn more about the latest Marketing Technology trends & insights!
Laricea Roman from Boohoo, sharing her insights on Marketing Strategy and MarTech Trends, as part of the MarTech Thoughts series.
Nadia Osoianu, Field Marketing Manager EMEA at Clarivate, shares her insights on MarTech Skillsets, Customer Engagement and Data-Driven Marketing.
Read the Post-Summit Report of The MarTech Summit Hong Kong in July 2023 to see what we discussed at the summit!
The MarTech Summit London on 16 & 17 November 2023, covers the topics of Digital Platforms, Next Gen Customer Experiences & more!
Read the Post-Summit Report of The MarTech Summit Jakarta in June 2023 to see what we discussed at the summit!
This MarTech Wiki is about Media Data Analysis and its importance in Performance Measurement, Audience Analysis, and Personalisation!
The MarTech Highlight brings you an episode on BEETc On-Screen for free! Watch this space as we highlight a new episode every week.
The MarTech Summit Bangkok in October 2023 will talk about Marketing Technologies on Data-Driven Marketing, Customer Engagement and more!
Read the Post-Summit Report of The Virtual MarTech Summit APAC in May 2023 to see the highlights and key takeaways of the day!
Maricel Custodio, Head of Digital Marketing from Torrens University Australia, sharing her insights and experiences on Marketing Strategy, Customer Engagement and Marketing Automation
In this piece of MarTech Wiki, we are exploring the power of Location Marketing and what are the key aspects we need to know!
Read the Post-Summit Report of The MarTech Summit Roundtable London in June 2023 to see what we discussed on the roundtable!
John Lim, Founder of Live Young and Well, shares his MarTech Thoughts on MarTech Stacks, Digital Experience and Entrepreneurship.
Check out the vast potential of AI tools in revolutionising ad exchange practices and optimising advertising operations.
Read the Post-Summit Report of The MarTech Summit Singapore in April 2023 to see what we discussed at the summit!
Explores GA4's new features, their impact on the marketing industry, and the challenges and opportunities of transitioning to GA4.
Gergo Vari, Founder & CEO of Lensa, shares his insights on Marketing Skillsets and Talent Acquisition as part of the MarTech Thoughts series.
Check out this report from Getty Images, which helps you to promote diversity, equity & inclusion in your marketing campaigns.
In this eBook from Sendbird, you can explore the pitfalls of SMS notifications and the alternatives for your mobile marketing strategy.
Check out the launching post of The MarTech Summit Roundtable London to learn more about the new format and the topics of the summit!
In these reports from Brandwatch, you can discover what skills and tools marketers and researchers need to make 2023 a successful year.
Check out the launching post of The Virtual MarTech Summit to learn more about the topics, speakers and agenda of the summit!
Learn about the SEO-friendly tools that you need to know to build a responsive website, including HTML5, CSS3 & Responsive Web Frameworks.
Read the Post-Summit Report of The MarTech Summit Berlin in March 2023 to see what happened at the summit!
Through this whitepaper from Snipp, you can discover why shopper marketing is important and how to stay abreast of key trends and design effective marketing tactics.
Discover how to grow pageviews with 0 budget marketing. Learn the power of relationships, value, and product-led SEO for long-term branding.
Read the launching post of The MarTech Summit Hong Kong July 2023 to learn more about the event topics and features.
Learn the 5 Brand Awareness measurements: Brand Search Volume, Direct Traffic, Referral Traffic, Brand Mentions and Social Media Engagement.
Read the summit report of the Global Virtual MarTech Summit: EMEA Track in February 2023 to learn the latest trends in the MarTech world.
Read the launching post of The MarTech Summit Jakarta June 2023 to learn more about the event topics and features.
Read the summit report of the Global Virtual MarTech Summit: APAC Track in February 2023 to learn the latest trends in the MarTech world.
The latest update of The MarTech Summit Singapore April 2023 to learn more about the features and upcoming excitement of the flagship summit.
Read the thoughts of Lara Vandersluis on B2B Marketing, ABM and Emerging Technologies, as part of the MarTech Thoughts series.
AI has changed the landscape of what is possible for marketers, and in this webinar from mParticle, you will learn how to harness that power.
AI has been a dominating force in recent years, but how can companies use AI for content marketing, and will AI take over completely?
Read the thoughts of Kerry Dawes on MarTech Stack and Emerging Technologies, as part of the MarTech Thoughts series.
Plagiarism is the most common issue in all fields that require writing, especially in Content Marketing. Check out this article to learn how to identify and prevent it.
Plagiarism is the most common issue in all fields that require writing, especially in Content Marketing. Check out this article to learn how to identify and prevent it.
Read the thoughts of Jessica Triffitt on Video Marketing, Storytelling and Customer Journey, as part of the MarTech Thoughts series.
Read the launching post of The MarTech Summit Berlin March 2023 to learn more about the event topics and features.
Read the launching post of The MarTech Summit Singapore April 2023 to learn more about the event!
Check out the launching post of the Global Virtual MarTech Summit APAC & EMEA to learn more about the event!
In this edition of MarTech Wiki, we are exploring the strength of ABM and its strategy. Give this piece a read to learn more!
Read the post-summit report of The Virtual MarTech Exchange Summit in December 2022 to learn the latest trends in the MarTech world.
Read the thoughts of Wail Amrani on eCommerce Marketing and Marketing Automation, as part of the MarTech Thoughts series.
Read the post-summit report of The MarTech Summit London in November 2022 to learn the latest trends in the MarTech world.
Read the thoughts of Stuart P. Turner on Marketing Strategy and Emerging Technology, as part of the MarTech Thoughts series.
Read the thoughts of Harris Muhammad on MarTech Stack and Marketing Strategies, as part of the MarTech Thoughts series.
With budgets being cut and marketing scrutinised, you need to make sure that every penny counts. So knowing how your marketing campaigns are truly performing, and what return on investment they’re giving you, is essential.
These eBooks from Sendinblue will help you get started with Email Marketing. Here collect topics about Marketing Automation, Customer Retention, eCommerce & Email Marketing.
Read the post-summit report of The MarTech Summit Singapore in October 2022 to learn the latest trends in the Asia MarTech field.
How modern events evolution is happening right now? By comparing B2B events pre-pandemic and post-pandemic, we can see some significant differences in event formats and execution.
Read the post-summit report of The MarTech Summit Bangkok in October 2022 to learn the latest trends in the Asia MarTech field.
Read the post-summit report of The MarTech Summit Hong Kong in October 2022 to learn the latest trends in the Asia MarTech field.
This handbook from Monsido will help you get started with web accessibility. It outlines why web accessibility is important for your business or organization and the responsibilities that website managers have in creating an accessible site.
With digital-only engagement options peaking, advancements in technology and the growth of data-driven marketing have made things easier. Marketers no longer need to face the fear of missing out on quality leads, even when these contacts don’t present the typical, obvious conversion signals.
This insight report from Braze aims to help financial brands better understand and respond to today’s challenges and opportunities. In collaboration with CACI, a leading business consultancy with extensive experience in banking and financial services, the report’s findings provide guidance for brands in the financial services industry to better understand and meet shifting customer needs.
Read the thoughts of Chris Ngan on Marketing Technologies and the Cookieless Future, as part of the MarTech Thoughts interview series.
Read the post-summit report of The Virtual MarTech Summit Europe in August 2022 to learn the latest trends in the MarTech field.
Read the post-summit report of The Virtual MarTech Summit APAC August 2022 to learn the latest trends in the MarTech field.
Read the thoughts of Sonja Ceri on Marketing Technologies, Marketing Platform and more.
To thrive in this post-pandemic period, a business should know what strategies the successful companies picked up. Read on to learn how to maximise business potential in remote and hybrid work.
Read the pre-summit article of The MarTech Summit London to learn more about the event!
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the pre-summit article of The MarTech Summit Bangkok to learn more about the event!
Read the pre-summit article of The MarTech Summit Hong Kong to learn more about the event!
Blockchain has been around for quite a while but its impact on marketing stilremains unclear. Give this wiki a read to learn more about marketing on the blockchain!
Read the thoughts of Tanya Manyan on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Roni Millard on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Oleksandr Rolskyi on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Jaime Morales on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Huynh Phuong Dieu on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Daniel Burggraaff on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Brice Renvoizé on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Global Virtual MarTech Summit APAC & Europe to learn more about the event!
Read the thoughts of Karsten Wilbur on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the post summit report of The MarTech Summit London Digital Experience to learn the latest trends in MarTech field.
Read the post summit report of The Virtual MarTech Summit APAC to learn the latest trends in MarTech field.
Read the post summit report of The MarTech Summit Singapore to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Europe to learn the latest trends in MarTech field.
Here are some great ways to take advantage of Artificial Intelligence in your marketing stack.
Read the Post-Summit Report of the Virtual Executive Roundtable: Advisory Board Update
Read the thoughts of Paul Gower on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Anja Bizjak-Johnson on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Experiential marketing has been around for quite a while but given the nature of the fierce competition of today, it has never been more important than it is now. Give this wiki a read to learn more about Experiential Marketing!
Read the pre-summit article of The MarTech Summit London Digital Experience to learn more about the event!
Read the Marketing Mix Models Whitepaper by Unilever, Meta & Analytic Edge to learn more about this new trend in the MarTech field.
Read on to learn how webinars are being promoted, how attendees are interacting with webinars and how marketing practitioners like you can get more out of the experiences you create.
Read the shifts in customer engagement trends over the past year, what to expect next year, and how brands can address evolving consumer needs, channel preferences, and privacy concerns.
Tips to address the challenges with Omnichannel and create a strong data foundation. Learn how retailers are driving real business value with CDP.
Read the pre-summit article of The MarTech Summit Singapore to learn more about the event!
Read the thoughts of Meg Coffey on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the key takeaways from the Virtual Executive Roundtable on Humanising Customer Engagement.
Have you heard of the term Metaverse and curious about its impact on marketing? Give this wiki a read!
Read the thoughts of Whitney Abigail James on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the pre-summit article of the Virtual MarTech Summit Europe to learn more about the event!
This report will help you understand changing consumer behaviors surrounding packaged food products, such as evolving e-commerce, desire for health and wellness, and increasing price sensitivity.
As the global workforce has gone largely digital, so have the jobs of marketers and event organizers. In-person events are still largely on hold and their staying power remains unclear.
In a post-iOS 14 world, making good choices is no easy task for marketers as mobile advertising is transforming at its core.
Some of the best practices organizations can use now to create engaging digital experiences using webinars, content hubs and smart design.
Today, businesses are more complex and global in scope than they have ever been. Hence, always organised mindset is crucial to thrive.
Read the thoughts of Larraine Chang on MarTech Stack, Marketing Technologies, Marketing Platform and more.
Read the thoughts of Mohamed Shafraz Hafiz on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Vivek Khandelwal on MarTech Stack, Marketing Technologies, Engaging Customers and more.
Read the thoughts of Krish Dhokia on MarTech Stack, Digital Marketing, MarTech Tools and more.
Read the thoughts of Shigeto Miyamoto on MarTech Stack, MarTech Tools, Marketing Technologies and more.
Read the thoughts of Richard De Villa on MarTech Stack, Marketing Technologies, Digital Storytelling and more.
Read the thoughts of Ramnis Baitha on MarTech Stack, Marketing Technologies, Offline Marketing and more.
Read the thoughts of Chris Willman on MarTech Stack, MarTech Tools, Customer Experience and more.
Read the thoughts of Yasser Jamil on MarTech Stack, Offline Marketing, Engaging Customers and more.
Read the thoughts of Ye Wang on Marketing Technologies, MarTech Stack, Engaging Customers and more.
Read the thoughts of Louis-Serge Real del Sarte on Marketing Platform, Marketing Technologies and more.
Read the thoughts of Nicolas Babin on Marketing Technologies, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Alex Natthaphon Kanjarnavoranun on MarTech Stack, Marketing Technologies, Mobile Marketing and more.
Read the thoughts of Rohan Kamra on Marketing Technologies, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Sascha Funk on Mobile Marketing, Digital Marketing, Digital Storytelling and more.
Read the thoughts of Dana von der Heide on MarTech Stack, Customer Journey, Offline Marketing and more.
Read the thoughts of Jacqueline Teo on Marketing Technologies, Marketing Platform, Engaging Customers and more.
Read the thoughts of Laarni de Lusong on Social Science, Offline Marketing, and more.
Read the thoughts of Avneesh Kabra on MarTech Stack, Engaging Customers, Digital Storytelling and more.
Read the thoughts of Mason Choo on MarTech post COVID-19, Industry trends and more.
Read the thoughts of Manish Gambhir on MarTech Landscape, MarTech Stack and more.
Read the thoughts of Victoria White on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Alice Tong on MarTech Stack, Marketing Technologies, Mobile Marketing and more as part of MarTech Thoughts interviews
Read the thoughts of Vincent Leung on Marketing Technologies, Engaging Customers, Marketing Profession Changing and more.
Read the thoughts of Vivek Elankannan on MarTech Solutions, MarTech Stack, MarTech Journey and more.
Read the thoughts of Robert Pike on MarTech Stack, MarTech Journey, MarTech Trends and more.
Read the thoughts of Peerapat Sirichot on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Piyanuch Meemok on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Tawin Tusnajareon on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Thi Thom Pham on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Müge Uz on MarTech Stack, MarTech Integration, MarTech Strategy and more.
Read the thoughts of KK Chong on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Chusin Mateechaipong on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Chris Tweten on MarTech Stack, MarTech Journey, MarTech Strategy and more.
Read the thoughts of Nicole Bales on MarTech Stack, MarTech Strategy, MarTech Integration and more.
Read the thoughts of Purple Yao on MarTech Stack, Marketing Industry, MarTech Strategy and more.
Read the thoughts of Peter Yu on MarTech Stack, MarTech Trends, MarTech Solutions and more.
Read the thoughts of Yvonne Perpetua Ng on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Vira Douangphouxay on MarTech Stack, MarTech Journey, MarTech Integration and more.
Read the thoughts of Rahul Verghese on MarTech Stack, MarTech Solutions, MarTech Trends and more.
Read the thoughts of Melisa Teoh on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Kushal Manupati on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Chris Crozier on MarTech Stack, MarTech Strategy, Customer Experience and more.
Read the thoughts of Arvin Singh on MarTech Stack, MarTech Strategy, MarTech Solutions and more.
Read the thoughts of Rilla Roessel on MarTech Stack, Emerging Opportunities, MarTech Trends and more.
Read the thoughts of Lieny Jang on MarTech Stack, MarTech Solutions, MarTech Strategy and more.
Read the thoughts of Akina Ho on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Ken Ip on MarTech Stack, Emerging Opportunities, MarTech solutions and more.
Read the thoughts of Jonathan Wan on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Orathai Chanyaphaiboonlap on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Matin Khan on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Rhett Hemedes on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Cedric Dias on MarTech Stack, MarTech Journey, Customer Experience and more.
Read the thoughts of Federico Brandi on MarTech Stack, MarTech Solutions, MarTech Journey and more.
Read the thoughts of Zhiliang Li on MarTech Stack, MarTech Strategy, Emerging Opportunities and more.
Read the thoughts of Ivy Esquero on MarTech Stack, MarTech Integration or MarTech Strategy and more.
Read the thoughts of Mahantesh Patil on MarTech strategy, Emerging Opportunities, Customer Experience and more.
Read the thoughts of Aisha Chaudhry on MarTech Stack, Customer Experience, Emerging Opportunities and more.
Read the thoughts of Manisha Seewal on MarTech Stack, MarTech Integration, MarTech Trends and more.
Read the thoughts of Tom Voirol on MarTech Stack, Emerging Opportunities, MarTech Strategy and more.
Ever heard of the term, content is king? So, let’s start creating lots of content and push them out!
Whether you like it or not, a lot of companies probably have a lot of information about you (Thank you Facebook).
Is this another meaningless marketing buzzword? Maybe. But dive deeper into this buzzword and you’ll realise that it’s much more than that.
The shotgun approach, the one size fits all, one for all. These techniques unfortunately don’t work very well anymore in the marketing world.
The cloud. Probably one of the words that had the biggest addition in meaning in the past decade or so.
An important part of a business is the customer relationship management (CRM), happy customers make good business.
“The customer is always right”. The age-old saying, whether you believe this statement or not, it does hold some power over companies.
Not another “tech”. Well if you’re surprised, don’t be, it is an increasingly digital world out there now.
As the world becomes more conscious about their personal data and more legislation (GDPR, CCPA, PDPA etc.) around this now, business’s will need to be careful in how they handle data.
As you go about your life, do you see more ads that are relevant to you? Welcome to the era of predictive advertising.
“The customer is always right”. The dreaded words for every person who’s ever worked in a customer facing role.
I know what you’re thinking, another tech?! MarTech, Ad-Tech & Fin-Tech may be some of the more common ones.
Content marketing refers to creating, publishing and distributing content to a targeted audience that doesn’t explicitly promote the company/brand.
Omnichannel, sounds godly and all-powerful doesn’t it? To a marketer it certainly is.
Gone are the days of the shotgun, wide net, blanket approaches in marketing. Your marketing campaigns can now be a lot more effective and targeted.
Happy customers = good business. A simple but relevant equation.
As many of you would know, marketing decisions are now often data-driven and one of the best decisions you can make for your MarTech stack is optimising your customer data.
There probably isn’t an industry that hasn’t been affected by digital transformation and in the MarTech landscape, it is no different, when did this all happen?
If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.
Using videos to promote and market your product/service is almost always a precursor to better engagement to your digital campaigns.
With the advancement of technology and changing work cultures, you do not need to be in the office every day anymore, remote working is reshaping the workplace.
Mobile devices are now readily available and with an estimate of 2/3 of the population owning a mobile device, companies are desperate to tap into this market.
Artificial Intelligence, Machine Learning & Chatbots, if these words don’t mean anything to you, you might be forgiven as these three are currently part of the most explosive branch of marketing.
We’ve got some fantastic female industry leaders appearing across our MarTech summits from a multitude of companies.
Drop back a few decades and voice search was a thing of awe, only existing in Star Trek or in a very basic form.
5G isn’t even fully released yet and now there are talks of 6G?! Evolution has always been embedded into human nature, society nowadays will always demand the next generation and companies will seek to gain an advantage by getting ahead of the game.
As 5G, the 5th generation of wireless communication technology, begins to be adopted across the globe (or already in use dependent on your location), it opens up a whole branch of opportunities, particularly in the MarTech Landscape and Internet of Things (IoT).
You’ve probably seen some form of Influencer Marketing, in recent years it has exploded, largely due to Social Media.
If you ever want to see how far technology has advanced, Social Media is a good start.
5G will open up several avenues in how marketing technology will advance and will grow MarTech stacks.
Some love it, enjoying the freedom of casual (or minimal) clothing and the total commute of a few metres.
Read the thoughts of James Huang on MarTech Stack, Emerging Opportunities, Customer Experience and more.
Marketing Automation is quite simply the use of software/services to automate and streamline marketing activities.
MarTech. What is MarTech? Shortened from Marketing Technology, like most technology, it’s use is to make life easier, in this case for Marketers.
Read the thoughts of Mindy Teo on emerging opportunities, trends, evaluating MarTech Stacks and more.
Before every summit, we give our speakers a list of the hottest topics in MarTech at the time, they then select the few they are most interested in. The results are in for our Singapore summit…
Read the pre-summit article of the Virtual MarTech Summit APAC to learn more about our first event in 2022!
Read the post summit report of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of MarTech Summit London to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Driving SME Growth to learn the latest growth strategies for SMEs.
Read the post summit report of Virtual MarTech Spotlight: Bridging the Content Gap with Data to learn the latest trends in Content Marketing.
Read the pre-summit article of Virtual MarTech Exchange Summit to learn the latest trends in MarTech field.
Read the post summit report of the Virtual MarTech Summit Thailand to learn the latest trends in MarTech field
Read the post summit report of Virtual MarTech Spotlight: Reimagine the Webinar Basics to learn the latest trends in Webinar field.
Read the post summit report of the Virtual MarTech Summit: Digital Experience to learn the latest trends in Digital Experience field.
Read the post summit report of the Virtual MarTech Summit Europe 2021 to learn the latest trends in MarTech field.
Read the post summit report of Virtual MarTech Spotlight: Live Customer Experience to learn the latest trends in Customer Experience field.
Read the post summit report of Virtual MarTech Spotlight: Maximise Buyer Engagement to learn the latest trends in ABM and buyer engagement.
Read the post summit report of Virtual MarTech Spotlight: Pipeline Generation to learn the latest trends in Pipeline Generation.
Read the post-summit report of Global Virtual MarTech Summit 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Virtual MarTech Summit APAC 2021 and catch up on the latest trends in MarTech field.
Read the post-summit report of Global Virtual MarTech Summit: Europe 2020 and catch up on the latest trends in MarTech field.
Read the post-summit report from Global Virtual MarTech Summit: APAC 2020 and catch up on the latest trends in MarTech field.
