Pioneering Marketing & Technology to Create New Horizons

#VirtualMarTech | EUROPE TRACK | On-Demand | 24 August 2022

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Agenda Overview

Click the button and enter the email you used to register with to access On-Demand

09:00 - 09:55

Chairperson Opening & 'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short & Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Davina Moore

Head of Digital Marketing

Shirley Law

Global Marketing Leader

Boni Andika

Head of Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Aatif Basheer

SVP, Marketing Technology & Operations

09:55 - 10:40

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC

Dr. Julia Ju

CMO / CSO (Chief Marketing & Strategy Officer)

David Hooker

Brand Director

Charlotte Evans

Head of Brand & Communications

Liz Romano

Head of Marketing

10:40 - 11:00

Keynote Presentation | [Content Marketing Strategy] (Re)energise Your Digital Content Supply Chain

– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams

Sebastian Picklum

Director Product Management, Extensions

11:00 - 11:45

Panel Discussion | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap

– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?

Aditi Sud

Chief Marketing Officer

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing

Nicky Peterse

Principal Customer Success Manager

11:45 - 12:30

Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?

Nancy Dafiewhare

Head of Digital Marketing

Neha Dadbhawala

Director, Digital Marketing Operations

Sarah Tatjana Baier

Head Global Digital Marketing

12:30 - 13:00

Fireside Chat | [Marketing Mix Modeling] Marketing Measurement in a Post-IDFA World for Omnichannel Businesses

– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?

Stephen Lane

Managing Director UK

Dimple Dinesh

Marketing Science Partner

Amit Kumar

Head of Digital Analytics

Lin Duan

Head of Events

13:00 - 13:45

Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill & Better Prepare Your Marketing Team

– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?

Liz Fendt

Global Chief Marketing Officer

Jennifer Braunschweiger

Senior Director & Global Head of Content Marketing

Kate Scott

Head of Proactive Comms Transformation

13:45 - 14:20

Fireside Chat | [Design Thinking / Digital Experiences] Leveraging Design Thinking for Consumer-Centric Digital Experiences & UX

– How would you define customer-centricity? How does your organisation practice customer-centricity?
– How does your organisation embrace design thinking to innovate?
– How does your organisation extract deep customer insights to reimagine customer journey?
– What’s the impact of data & digital to your organisation? How does data & digital transform your organisation from being proactive to being pre-emptive?

Keith White

Head of Digital Experience

Richard De Villa

Head of Marketing, UK & Europe

14:20 - 15:05

Panel Discussion | [Content Marketing] Driving Business Growth with Content Marketing Strategies

– What are the pros & cons of implementing end-to-end marketing solutions? How can we eliminate the cons?
– What’s the difference in ROI of building marketing solutions in house vs using 3rd party solutions? Does it worth the effort?
– How to ensure your MarTech solutions are the right fit for your business needs?

Victoria Hatcher

Senior Director, Global Marketing

Jennifer Gibson

Head of Marketing, East Hemisphere

Gauri Jaisingh

Sr. Director Global Brand & Content Strategy

Jennifer Bowman

Sr. Director Marketing, Gaming – EMEA & LAC & Global Marketing Operations

HELLO WORLD

As the fourth quarter of the year is approaching fast, our next edition of the Global Virtual MarTech Summit Europe track is taking shape. This edition is inspired by the recovery of businesses from the disruptions caused by COVID-19, as we are on the look-out for innovative & cost-efficient ways of rendering the digital marketing transformation efforts sustainable. Many things have changed from the way we work to where we work over the years & businesses seem to have adapted in an agile manner. Hence, it’s time for us to learn from the mistakes & get inspired by the achievements of each other to shape up our strategies for 2023!

This LIVE streamed one-day summit will be focusing on Digital Marketing Transformation & Customer Experience in two regions: APAC & Europe. 35+ industry-thought leaders & experts will reveal both pain points & best practices for recent advancements in predictive analytics, gamification, personalisation, brand loyalty, digital capabilities, customer-centricity & much more.
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Registration

Previous Speakers

Interested in speaking at our next summit? Please contact Lin at lduan@themartechsummit.com for details.
Principal Customer Success Manager, BlueConic
[Software Development]
Global Chief Marketing Officer, TÜV SÜD
[International Trade and Development]
Global Marketing Leader, Schneider Electric
[Appliances, Electrical & Electronics Manufacturing]

Agenda Overview

Click the button and enter the email you used to register with to access On-Demand

09:00 - 09:55

Chairperson Opening & 'Global' Panel Discussion | [Future Trends] The Future Trends in Marketing: A Brief Look at the Short & Long Term

– What is the next big thing in the marketing ecosystem?
– Is full automation of marketing efforts possible with the emerging technology platforms?
– Holistic transformation of marketing in a digital-first world

Davina Moore

Head of Digital Marketing

Shirley Law

Global Marketing Leader

Boni Andika

Head of Marketing

Leonie Kemp

SVP, Marketing Asia Pacific

Aatif Basheer

SVP, Marketing Technology & Operations

09:55 - 10:40

Panel Discussion | [Storytelling] The Influence of Culture on Storytelling

– How stories are told around the world?
– What ticks the box for Europe vs. APAC

Dr. Julia Ju

CMO / CSO (Chief Marketing & Strategy Officer)

David Hooker

Brand Director

Charlotte Evans

Head of Brand & Communications

Liz Romano

Head of Marketing

10:40 - 11:00

Keynote Presentation | [Content Marketing Strategy] (Re)energise Your Digital Content Supply Chain

– How to build a content tech stack that leverages a digital asset management platform as the hub of your digital content supply chain?
– Streamlining digital content workflows to produce content more efficiently at scale
– Enabling better collaboration on your remote or hybrid teams

Sebastian Picklum

Director Product Management, Extensions

11:00 - 11:45

Panel Discussion | [Customer Centricity] Integrating Customer-Centricity into the Digital Marketing Transformation Roadmap

– How to put customer-centricity at the centre of digital marketing transformation?
– How to ensure company-wide customer-centricity at all levels?
– Is customer-centrism a must to survive in the evolving landscape of businesses or are there alternative practices to get ‘the competitive edge’?

Aditi Sud

Chief Marketing Officer

Maja Sand-Grimnitz

Director, Brand Management & Global Gaming Marketing

Nicky Peterse

Principal Customer Success Manager

11:45 - 12:30

Panel Discussion | [Personalisation / Omnichannel Marketing] Integrating Personalisation with Omni-channel Marketing for Impactful Marketing Campaigns & Brand Loyalty

– What is the importance of personalisation in crafting impactful brand campaigns?
– What are some common pitfalls to be mindful of when integrating hyper-personalisation with omnichannel marketing?
– How can organisations balance personalisation & optimisation in their marketing strategies?

Nancy Dafiewhare

Head of Digital Marketing

Neha Dadbhawala

Director, Digital Marketing Operations

Sarah Tatjana Baier

Head Global Digital Marketing

12:30 - 13:00

Fireside Chat | [Marketing Mix Modeling] Marketing Measurement in a Post-IDFA World for Omnichannel Businesses

– What are the challenges that Omnichannel businesses face when measuring marketing effectiveness?
– How has signal loss changed the measurement landscape?
– How are brands like H&M adapting to a post cookie/IDFA environment?

Stephen Lane

Managing Director UK

Dimple Dinesh

Marketing Science Partner

Amit Kumar

Head of Digital Analytics

Lin Duan

Head of Events

13:00 - 13:45

Panel Discussion | [Leadership] Essential Modern Digital Marketing Skills Needed to Upskill & Better Prepare Your Marketing Team

– What are the skillsets needed from a marketer in a digital-first world?
– How to effectively standardise the training process to align your marketing team?
– What is the major obstacle in finding & retaining the right marketing talent who would return results?

Liz Fendt

Global Chief Marketing Officer

Jennifer Braunschweiger

Senior Director & Global Head of Content Marketing