1. Distinguishing genuine AI and machine learning tools from “AI washing” in marketing.

2. Maximising AI for improved content and marketing workflows.

3. Practical steps to implement AI in your organisation’s strategy.

1. How can businesses establish and nurture a genuine emotional bond with customers, and what are some innovative approaches to make customers feel connected and thus enhance customer lifetime value?

2. What are the key elements of a successful customer loyalty program, how can businesses design rewards that resonate with their customer base, and how can such programs effectively encourage and incentivise recurring purchases?

Start with a 20-min panel on customer data & personalisation, then followed by a 30-min facilitated roundtable discussion with both speakers & attendees participating. Thoughts & Key Takeaways will be shared and discussed in groups of 8 people.

1. How to leverage technology to orchestrate and unify customer data online and offline in real-time and what success looks like?

2. How to use data to create personalised customer experiences, improve customer retention, and increase customer loyalty with real-world examples of businesses that they have successfully implemented.

Start with a 20-min Panel Discussion on MarTech stack implementation & its hurdles, then followed by a 40-min facilitated roundtable discussion with both speakers & attendees participating. Thoughts & Key Takeaways will be shared and discussed in groups of 8 people.

1. How to close the knowledge and skills gap on MarTech adoption to avoid wastage?

2. How to generate strategic use cases to persuade senior management buy-in?

3. How you deliver results under limited marketing budget and resources?