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Reflect, Challenge, Reinvent 

In-Person | Ho Chi Minh City | 4 December 2025 | #TheMarTechSummit

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Why Attend

Join us in Ho Chi Minh City for a new stop in our summit series. At this exclusive event, we’re focusing on immersive, themed discussions to explore key topics in depth. We will impart the latest knowledge and foster a space where challenges are met with insights. Your perspectives are invaluable; we’re here to validate and invigorate your strategies and ideas.

Dive into comprehensive subjects like Customer Lifetime Value, AI-Enhanced Customer Experience, MarTech Stack Optimisation, Engagement Marketing and beyond. Don’t miss this chance to be part of a transformative conversation in the heart of Ho Chi Minh City.

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This summit is designed for senior level executives in functions such as:
Marketing & Technology | Digital Experience | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | DXP | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | AI | Social Media Marketing | Hyper-Personalisation | DEX | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy | Digital Storytelling

Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.

ThaiHa Hoang Bui
Head of Marketing, Orient Commercial Bank (OCB)
[Banking]
Fred Trat
Chief Marketing Officer, FamilyMart
[Retail]
Mauro Figueiredo
Director, MarTech & Center of Excellence, Techcombank (TCB)
[Banking]
Thuy Anh Nguyen Do
Director, Brand & Marketing, Vietnam, The Ascott Limited
[Hospitality]
Cong Doan Dang
Digital Acceleration & Marketing Lead, McDonald's Vietnam
[Food & Beverage Services]
Nhu Phi Nguyen
Director, Marketing & Communications, Global Marketing, Schneider Electric
[Manufacturing]
Ming-yu Robert Chen
Vice President, Engineering, Appier
[Information, Technology & Services]
Lan Phuong Truong
Head of Marketing, Pinetree Securities (Hanwha Investment & Securities)
[Financial Services]
Yen Ngoc Nguyen
Head of Marketing & Communications, Siemens Healthineers
[Hospitals & Healthcare]
Minh Tuan Vo Dang
Former Head of Marketing, Levi's, Dockers, Owndays, Banana Republic, Au Chau Fashion & Cosmetics
[Retail Apparel & Fashion]
Chau Le Hong Bao
Portfolio Lead, Cargill
[Animal Nutrition]
Hanh Mai
Head of Marketing & Trade Marketing Vietnam, Anheuser-Busch InBev
[Manufacturing]
Kenny Le
Former Head of Customer Loyalty & Retention, Customer Care & Customer Success, a Leading Global Insurance Company
[Insurance]
Duy Anh Le
Head of MarTech, Talentnet
[Human Resources]

​What's Different?

CUTTING-EDGE MARTECH AGENDA (ENGLISH-SPEAKING)

An in-depth look at the Vietnam's' top MarTech trends, showcasing its pivotal role in Southeast Asia's digital economy through real-world case studies, fireside chats, and panel discussions.

80:20 RATIO INDUSTRY PARTICIPANTS

The guaranteed 80:20 ratio of end-user participants gives you a perfectly balanced crowd to learn from & network with.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

IN-PERSON NETWORKING OPPORTUNITIES

Build fresh connections, cultivate partnerships, and brainstorm valuable collaborations with industry decision-makers during networking sessions throughout the summit day, while enjoying a buffet lunch & refreshments.

Topics

While we maintain an all-encompassing focus on MarTech themes, each summit agenda is unique, showcasing distinct sessions and speakers.

MarTech Adoption

01. MarTech Adoption Hurdle
02. Localisation / Globalisation
03. Scalable MarTech

AI in MarTech

01. Marketing AI Tools Case Studies
02. Practical Benefits of AI In Marketing
03. Avoiding “AI Washing” & AI Fatigue

Customer Retention

01. Customer Lifetime Value
02. Loyalty Marketing
03. Customer Centricity

Customer Data

01. Customer Data Platforms Enhancement
02. Data Centric Culture Across Organisation
03. A Single Customer View

Supporting Sponsors

Sponsor Video

Charities We Support

Who Attended

Venue

Venue Information Coming Soon!

Previous Edition

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