Summit at a glance
1. Worth being part of
1.1 Key Numbers
- 213 senior-level MarTech decision makers joined us across the full day.
- 52 1-2-1 meetings were booked in total.
- Each booth welcomed an average of 83 unique visitors throughout the day.
1.2 Who Attended?
The MarTech Summit Madrid brought together a senior, cross-industry audience from across the region and beyond, including leaders from Gilead, Haleon, GE HealthCare, Santander, Celonis, Coca-Cola, AstraZeneca, Diageo, Schneider Electric, BNP Paribas Cardif, Acciona, British Council, Heineken, Decathlon and Takeda. The summit created strong opportunities for meaningful conversations, networking and new business connections across the marketing, technology and business ecosystem.
213 senior-level MarTech leaders joined us from 23 countries, representing a wide mix of industries and leading brands.
1.3 Secure Your Place at the Next Edition
Following a strong Madrid edition, we are already planning the next opportunity for brands to connect with senior MarTech decision makers across the region.
To discuss how your brand can be part of the next edition, our team would be happy to explore the best sponsorship format based on your goals, whether that is brand visibility, lead generation, thought leadership or high-value meetings.
- 2027 Edition Overview: https://themartechsummit.com/madrid
- Contact Pip Curtis, our Head of Partnerships, at pcurtis@themartechsummit.com
Presale Now On, Get 60% Off! Available only until 8 confirmed speakers are announced. Grab It Before It’s Gone!
2. A Stage That Delivered
2.1 Knowledge shared from the stage
Fireside Chat | [Modern Brand Building] Elevating Equity Through Data-Driven Engagement & Experience
This fireside chat explores how brand equity is now built across the full customer journey, not separately from performance marketing. Lucía and Juanjo will discuss how data, AI, customer experience and emotional trust work together to drive loyalty, while showing that strong brand building still depends on consistency, relevance and a clear reason to believe.
- Lucía Casado Menéndez, Director, Growth & Marketing, Sanitas Dental
“Data helps you optimise, but it cannot teach you on its own the most important thing: how trust feels.”
- Juanjo Duran, Chief Product & Marketing Officer, Exoticca
“When it comes to building brand equity, measuring how brand associations evolve is just as important as measuring short-term return.”
Keynote Presentation | [Composable MarTech] Are You Prepared for the Next MarTech Eras?
Adam Greco argues that Martech has failed to deliver true personalisation because customer data, workflows and tools remain fragmented. The next era will combine composable CDPs, cloud data platforms and agentic marketing platforms, enabling AI agents to help teams plan, create, approve, launch and optimise personalised campaigns at scale.
- Adam Greco, Product Evangelist, Hightouch
“The ambition was never the issue. The architecture was.”
Engagement Metrics to Highlight
- 192 poll participants, with an85.4% poll participation rate.
- 92 live Q&A interactionsacross the day.
2.2 Take the stage next year
Have a story, case study or expert perspective to share?
We are already looking ahead to the next edition and would love to hear from senior marketing, digital and technology leaders who can bring fresh ideas to the stage.
- Apply to speak or recommend a speaker for next year’s The MarTech Summit Madrid: Open the speaker proposal form
3. A Room Worth Being In
The MarTech Summit Madrid is not just about who attends – it is about the quality of conversations, connections and shared learning throughout the day.
3.1 Peer Quality and Connections
- On average, each attendee met nine new people during the summit.
- The day included five hours of dedicated networking, from breakfast and coffee breaks through to lunch and closing drinks.
- A highly engaged room, with 702 cups of coffee served across the day.
- Attendees stayed active across 365 minutes of live content, delivered through 14 sessions.
- Conversations continued beyond the stage, with a breakout lunch co-hosted with Ibexa, giving delegates more time to exchange ideas and build meaningful new connections.
3.2 Join the Conversations that matter
Secure your place and be part of the conversations, insights and connections that will shape next year.
- Register at the Pre-sales rate: Reserve your seat
4. Engage With Us
Thank you to every speaker, sponsor and attendee who helped make The MarTech Summit Madrid 2026 a success.
The energy at the summit, the quality of the conversations and the willingness to share real experience are what make this community so valuable. We are grateful to everyone who joined us and contributed to a full day of learning, networking and meaningful exchange.
Save the date:
- The MarTech Summit Madrid returns on 19 May 2027- https://themartechsummit.com/madrid
- Explore the wider calendar of upcoming editions across the series: https://beetc.io/event-calendar/
Where to find the assets:
Session recordings: Watch the sessions
Photo gallery: View the gallery
Find us on:
We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!You will be the first to hear about upcoming events, speaker announcements and the latest in MarTech. We hope to see you at a future summit as we continue pushing the boundaries of modern marketing together.
Stay tuned!
By: The MarTech Summit Team | June 2026
