We’re excited to welcome Peeruntorn Vannaprasert, Head of Retail Digital and Executive Director at UOB Thailand, as a speaker at The MarTech Summit Bangkok 2025. With nearly 25 years of experience across international banking and fintech, Peeruntorn has played a pivotal role in transforming customer experiences through mobile banking, digital lending, and data-driven engagement. At the summit, she will join the Panel Discussion on [Customer Retention] Strengthening Engagement for Long-Term Success, sharing her experience on leveraging MarTech, personalisation, and trust-building innovation to retain and delight customers in a hyper-competitive landscape.
We’re excited to announce that The MarTech Summit Bangkok is returning on 7 October 2025, co-located with Data Demystified Summit for an exclusive day of learning and collaboration. This closed-door summit at the Fuji Grand Ballroom, Hotel Nikko Bangkok, will feature elite marketing, digital, and data leaders exchanging ideas that define the future of MarTech.
🎟️ Dual Summit Experience
On the same day, attendees can access both summits! Bring your marketing and data teams or choose the stream most relevant to your goals.
About UOB Thailand
UOB Thailand is a subsidiary of United Overseas Bank, one of Asia’s leading financial institutions with a strong regional presence. Committed to digital innovation and customer-centricity, UOB Thailand offers a full range of retail and commercial banking services. Its award-winning UOB TMRW app is at the forefront of mobile banking in Southeast Asia, delivering personalised experiences and intelligent financial solutions that redefine how customers engage with their finances.
Quick Q&A with Peeruntorn Vannaprasert
Could you please give us a quick introduction of yourself?
I lead TMRW Digital at UOB Thailand, where I oversee the growth and evolution of our flagship mobile banking platform. My role centres on delivering secure, seamless, and deeply personalised digital experiences for our retail customers. With over two decades of experience in banking and digital innovation, I’ve had the privilege of working across strategic planning, product development, customer engagement, and data-led transformation. Outside of work, I’m an avid traveller, a keen explorer of cultures, and a lifelong learner with a passion for music and curiosity about the world around us.
Why did you choose to participate in The MarTech Summit Bangkok?
The MarTech Summit presents a unique opportunity to engage with forward-thinking leaders who are shaping the future of digital transformation. At UOB, MarTech is not just a tool—it’s embedded in our strategy, from AI-driven insights to orchestrating customer journeys. I’m honoured to join the conversation to share how we combine data, design, and technology to create meaningful banking experiences, and equally eager to learn from others who are redefining customer engagement across industries.
As Head of Retail Digital, how do you view the role of mobile banking apps and digital touchpoints in reinforcing customer trust and retention?
Mobile banking apps have evolved far beyond transactional tools—they are now trust-building platforms. At UOB Thailand, nearly 80% of our retail customers are digitally active, with over half engaging monthly. Our UOB TMRW app is designed to offer secure, personalised experiences through features such as Smart Insights and real-time fraud monitoring. Enhanced chatbot and live chat capabilities further improve responsiveness, reducing the need for branch visits and reinforcing customer confidence and satisfaction.
What’s one piece of advice you would give to brands – banking or otherwise, trying to retain customers in a world full of distractions and choices?
Stay relentlessly relevant and effortlessly accessible. Understand your customers not just through data, but through empathy—anticipate their needs and deliver value at the right moment. Beyond technology, trust is built through consistency, transparency, and genuine care. In a world overflowing with options, customers remain loyal to brands that simplify their lives, safeguard their interests, and offer meaningful connections.
From your perspective, how can banks better utilise digital insights to anticipate customer needs and enhance lifetime value?
Digital insights offer a powerful lens into customer behaviour, enabling banks to anticipate needs, personalise engagement, and enhance protection. Timely financial nudges and relevant product recommendations can be delivered with precision. Our real-time fraud monitoring system, for instance, helps detect and prevent scams, reinforcing trust. When harnessed thoughtfully, these insights deepen relationships, drive sustained engagement, and ultimately grow lifetime customer value.
Peeruntorn’s journey reflects a perfect blend of traditional banking expertise and forward-looking digital leadership. Her human-first perspective on data, combined with her passion for meaningful mobile engagement, offers practical insights for any brand aiming to deepen customer loyalty. We’re thrilled to have her join us at The MarTech Summit Bangkok 2025, where her experience will enrich the conversation on sustainable engagement and long-term retention in a digital-first world.
Join Us Now!
We’re thrilled to return to Bangkok this October 2025 for a special edition of The MarTech Summit, this time co-located with the Data Demystified Summit. Set in the Fuji Grand Ballroom, Hotel Nikko Bangkok, this exclusive gathering brings together senior decision-makers across marketing, digital, data, and CX in a closed-door setting curated for maximum value and impact.
This year’s theme: “Fusing Innovation & Culture for a More Humanised MarTech Strategy”
Expect focused learning, high-level peer exchange, and practical insights – all delivered in a premium 5-star venue designed to inspire meaningful conversations.
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Last updated: September 2025
