Crafting the Ultimate RFP for Your Webinar & Events Platform

Overview

Webinars and events – online and in-person – likely absorb a significant portion of your marketing budget and as in-person events re-emerge from the ashes of Covid, the budget demand for events has the potential to rocket. With B2B marketing profs needing more personalisation capability, stronger platform integrations and easy access data insights, find out how to ensure your webinar and event tools enhance these crucial efforts.

Join us to hear what you need to know right now, to ensure that your webinars and events will offer major ROI on your budget investment. Whether you are in an established contract with a platform and want to get more ROI from that agreement, are at renewal decision time, or are planning on selecting a brand new platform anytime soon, this webchat will give you the right language and the insider information to put you in control of your ROI.

Agenda

Crafting the Ultimate RFP for your Webinar & Events Platform: Personalisation, Integrations & Stakeholder Alignment

In this live session we will explore:

1. Webinar, in-person and online events – can your platform generate ROI from all three?
2. How does your webinar and event platform integrate with your wider MarTech stack?
3. What data can you expect from your platform to supplement your personalisation campaigns?
4. Who do you need to include in the decision process – and what metrics will your stakeholders be looking for?
5. What does ‘good’ ROI look like?

Speakers

Director of Customer Success, US, Glisser
[Software Development]

Overview

Webinars and events – online and in-person – likely absorb a significant portion of your marketing budget and as in-person events re-emerge from the ashes of Covid, the budget demand for events has the potential to rocket. With B2B marketing profs needing more personalisation capability, stronger platform integrations and easy access data insights, find out how to ensure your webinar and event tools enhance these crucial efforts.

Join us to hear what you need to know right now, to ensure that your webinars and events will offer major ROI on your budget investment. Whether you are in an established contract with a platform and want to get more ROI from that agreement, are at renewal decision time, or are planning on selecting a brand new platform anytime soon, this webchat will give you the right language and the insider information to put you in control of your ROI.

What's Different

A Deeper Dive

Each spotlight focuses on a specific topic or region, giving you a 360 view to enhance your strategy

Solve Pain Points

Interact with our speakers & audience in real-time to troubleshoot your latest issues

For those Pressed for Time

With a typical running time of 1-2 hours, get a knowledge refresh and still make it to your meeting

The Spotlight

Introducing The MarTech Spotlight: A new virtual series showcasing exclusive webinars, roundtables, fireside chats, and meetups. Like our flagship summit, these events are curated for senior marketing professionals and will feature sessions with cross-industry thought leaders. This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today. 

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