Programmatic Advertising

AI in Ad Exchange and Programmatic Advertising

Check out the vast potential of AI tools in revolutionising ad exchange practices and optimising advertising operations.

Mason Choo | FrieslandCampina

Read the thoughts of Mason Choo on MarTech post COVID-19, Industry trends and more.

Manish Gambhir | Meiro

Read the thoughts of Manish Gambhir on MarTech Landscape, MarTech Stack and more.

Programmatic Advertising

If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.

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Cookie	Duration	Description
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cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
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Cookie	Duration	Description
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VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
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Cookie	Duration	Description
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Cookie	Duration	Description
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Analytics

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Cookie	Duration	Description
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_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
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_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
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_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInSessionSample_2231490	2 minutes	Description is currently not available.
_hjSession_2231490	30 minutes	Description is currently not available.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
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Programmatic Advertising

Reports and Whitepapers

AI in Ad Exchange and Programmatic Advertising

Check out the vast potential of AI tools in revolutionising ad exchange practices and optimising advertising operations.

MarTech Thoughts

Mason Choo | FrieslandCampina

Read the thoughts of Mason Choo on MarTech post COVID-19, Industry trends and more.

MarTech Thoughts

Manish Gambhir | Meiro

Read the thoughts of Manish Gambhir on MarTech Landscape, MarTech Stack and more.

MarTech Wiki

Programmatic Advertising

If you think of adverts, your immediate thoughts will probably go to tv commercials coming in during a cliffhanging scene or multiple adverts in YouTube videos.

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