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Agenda – Global Virtual MarTech Summit APAC & EMEA, 4 December 2024

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EMEA Track
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Summit agenda is subject to change.

APAC Track

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.
On-Demand Available

Chairperson Opening & Fireside Chat | [Customer Engagement] The Convergence of Digital Experience, Trust & Loyalty

– Leveraging digital experience as a catalyst for trust and loyalty.
– Implementing ethical AI/ML models to deepen customer engagement.
– Aligning marketing strategies with evolving consumer expectations.

Wanda Pascua

Head of Marketing, Tonik

Mallika Ramakrishna

Director, Promotion Strategy, Embraer

Jan Clarizze Alberto-Flordeliza

Head, Marketing & Corp. Communications, Center for Patient Experience, The Medical City

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Fireside Chat | [Data Insights] How Data-Driven Insights Translate into Measurable returns & Help Grow Brand

– How to boost higher engagement rates, better conversion rates, and improved ROI with Data insights.
– Understand what works and what doesn’t, so one can change resources into strategies, that deliver tangible results.

Anthony Chen

Head of APAC, Middle East & Africa, and Global Sustainability Marketing, S&P Global

Jaren Joy

Head, Digital Growth, FairPrice Group

Mignon Bravo Dutt

Head of Insights & Innovations, Asia Pacific Breweries Singapore

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

Fireside Chat | [Personalisation] How AI is Helping to Personalise & Localise Campaigns Across Online & Offline Channels, for a Joined-Up Customer Experience

– How to strengthen relationships by getting it right in the eyes of customers – via delivery of the right content, at the right time and on the right channel.
– How to harness the power of AI, to deliver personalised and contextualised campaign assets at scale, across all consumer touchpoints.

Neeraj Mishra

Head of Media, Business Intelligence & Data Management, Vinda Group SEA

Teeraphol Ambhai

Head of Search Experience, Bumrungrad International Hospital [Moderator]

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

Panel Discussion | [Digital Transformation] Articulating a Pragmatic Vision to Digital Marketing Transformation amid the AI Revolution

– How is marketing transforming in your industries? What challenges do you face with showing how impactful your marketing spend and activities are?
– What is the current status of AI’s development for your industry?
– How can organisations prepare themselves for AI? What are key concerns from leaders when it comes to investing in AI?

Eileen Tang

Head of Digital Business, Hong Kong Maxim’s Group

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

Fireside Chat | [Future of Work] Integrating AI & Automation for Team Alignment

– How can AI-driven tools improve decision-making within sales & marketing teams?
– What are the best practices for training teams to work alongside AI and automation?
– How do we measure the success of automation initiatives in enhancing team productivity?

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

Fireside Chat | [Gen AI] Unleashing Customer Growth with Generative AI

– How can generative AI contribute to a 25% revenue increase over five years when applied to customer-focused strategies compared to productivity-only approaches?
– What methods can be employed to bridge the gap between customer expectations and company offerings using real-time customer feedback.
– What are the key ethical practices necessary to manage risks effectively when implementing AI in business operations?

Ok Kar

Head of Marketing, Super Seven Stars Group

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

Jeramie Jesalva

Global Marketing Director, Fine Hygienic Holding [APAC]

Terry Tong

Associate Director, Global Digital Marketing, GP Batteries [APAC]

EMEA Track

Test

Chairperson Opening & Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

- How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
- Using data-driven cultural insights to resonate across regions while respecting local customs.

Test

Chairperson Opening & Global Panel Discussion | [Culture in Marketing] Navigating the Complexities of Cultural Relevance in Global Campaigns

– How can AI insights help marketers address cultural nuances in global campaigns? What tools ensure localised content aligns with brand identity?
– Using data-driven cultural insights to resonate across regions while respecting local customs.

Jeramie Jesalva

Global Marketing Director, Fine Hygienic Holding [APAC]

Terry Tong

Associate Director, Global Digital Marketing, GP Batteries [APAC]

Fireside Chat | [Automation] Can Automation Truly Liberate Marketers or just Create New Challenges?

- Which automation tools streamline workflows without losing the creative or personal touch?
- How to approach automation to enhance decision-making and personalise campaigns without becoming formulaic.

Fireside Chat | [Automation] Can Automation Truly Liberate Marketers or just Create New Challenges?

– Which automation tools streamline workflows without losing the creative or personal touch?
– How to approach automation to enhance decision-making and personalise campaigns without becoming formulaic.

Fireside Chat | [Omnichannel Evolution] How Can Marketers Adapt to the Future of Omnichannel Marketing?

- How can marketers create seamless experiences across digital and physical touchpoints?
- What tech tools are needed for synchronised messaging and personalisation?
- Strategies for unifying marketing across email, social media, in-app, and in-store.

Fireside Chat | [Omnichannel Evolution] How Can Marketers Adapt to the Future of Omnichannel Marketing?

– How can marketers create seamless experiences across digital and physical touchpoints?
– What tech tools are needed for synchronised messaging and personalisation?
– Strategies for unifying marketing across email, social media, in-app, and in-store.

Fireside Chat | [Data Ownership] Is Zero-Party Data the Key to Personalisation?

- As third-party cookies fade, how can marketers collect zero-party data for better personalisation?
- What processes incentivise customers to share preferences?
- How to balance privacy concerns with hyper-personalised marketing in a data-scarce environment.

Fireside Chat | [Data Ownership] Is Zero-Party Data the Key to Personalisation?

– As third-party cookies fade, how can marketers collect zero-party data for better personalisation?
– What processes incentivise customers to share preferences?
– How to balance privacy concerns with hyper-personalised marketing in a data-scarce environment.

Panel Discussion | [Attribution] How Can Advanced Attribution Models Maximise Marketing ROI?

- How can multi-touch attribution models accurately assign value across touchpoints?
- What KPIs and metrics align attribution models with business objectives?
- How to leverage real-time analytics to optimise campaigns and budget allocation.

Panel Discussion | [Attribution] How Can Advanced Attribution Models Maximise Marketing ROI?

– How can multi-touch attribution models accurately assign value across touchpoints?
– What KPIs and metrics align attribution models with business objectives?
– How to leverage real-time analytics to optimise campaigns and budget allocation.

Fireside Chat | [Conversational Marketing] How Can Real-Time Conversations Revolutionise Customer Engagement?

- How can businesses use chatbots and messaging for real-time, personalised interactions?
- How to use conversational marketing for seamless two-way communication to strengthen customer relationships.
- Key strategies for integrating AI-driven conversational tools to boost engagement and conversions.

Fireside Chat | [Conversational Marketing] How Can Real-Time Conversations Revolutionise Customer Engagement?

– How can businesses use chatbots and messaging for real-time, personalised interactions?
– How to use conversational marketing for seamless two-way communication to strengthen customer relationships.
– Key strategies for integrating AI-driven conversational tools to boost engagement and conversions.

Panel Discussion | [GenAI] How Can Generative AI Transform Marketing Strategies and Content Creation?

- How can generative AI create personalised content at scale, like targeted ads and email campaigns?
- Best practices for integrating generative AI into marketing workflows while maintaining brand consistency.
- Using generative AI to analyse and predict consumer behaviour for responsive marketing strategies.

Panel Discussion | [GenAI] How Can Generative AI Transform Marketing Strategies and Content Creation?

– How can generative AI create personalised content at scale, like targeted ads and email campaigns?
– Best practices for integrating generative AI into marketing workflows while maintaining brand consistency.
– Using generative AI to analyse and predict consumer behaviour for responsive marketing strategies.

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