loader image
Linkedin Youtube Instagram Facebook Tiktok
Register
Who's Attending
Speakers
Sponsors

Agenda – Global Virtual MarTech Summit APAC & EMEA, Wednesday 30 September 2026

Back to Summit
Check the APAC Track
Check the EMEA Track
Breakout Roundtables
Add to Calendar

Summit agenda is subject to change.

APAC Track

Chairperson Overview and Opening

13:00 - 13:10 (SGT)

Chairperson Overview and Opening

Panel Discussion | [Customer Data] Connecting Data and Identity for a Unified Customer View

- Bring together customer data across CRM, digital, commerce and offline touchpoints.
- Improve data quality and identity resolution to build a more complete customer profile.
- Create a stronger foundation for relevant and consistent customer experiences.

13:10 - 13:55 (SGT)

Apply to Sponsor

Panel Discussion | [Customer Data] Connecting Data and Identity for a Unified Customer View

– Bring together customer data across CRM, digital, commerce and offline touchpoints.
– Improve data quality and identity resolution to build a more complete customer profile.
– Create a stronger foundation for relevant and consistent customer experiences.

Hazel Montano-Zamora

Head of Customer Experience Programs, Ayala Land Premier

Jayme Lee

Associate Director, Marketing & CRM, Plaza Premium Group

Sherwin John Ayong Sario

Member Lifecycle Head, Philippine Airlines

Aszafaika Ladidinanda

Head of Growth & Performance Marketing, Modinity [Lead Panellist]

Keynote Presentation | [Customer Data & AI Readiness] Marketing in an Agent-First World: From Foundations to Action

– What agentic AI means for marketers and how AI is changing the way customers discover, evaluate and engage with brands.
– How AI agents are becoming the middle layer in customer engagement and why real-time customer context matters for staying relevant.
– Where marketers should start, what to prioritise and how to move from AI ambition to confident action over the next 12–24 months.

13:55 - 14:15 (SGT)

Keynote Presentation | [Customer Data & AI Readiness] Marketing in an Agent-First World: From Foundations to Action

– What agentic AI means for marketers and how AI is changing the way customers discover, evaluate and engage with brands.
– How AI agents are becoming the middle layer in customer engagement and why real-time customer context matters for staying relevant.
– Where marketers should start, what to prioritise and how to move from AI ambition to confident action over the next 12–24 months.

Ross Macrae

Field Chief Technology Officer, APJ, Tealium

Panel Discussion | [Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

- Adapt customer experiences to different cultures, behaviours, languages and local platforms.
- Balance regional consistency with the flexibility needed by individual markets.
- Scale successful approaches across APAC without losing local relevance.

14:15 - 14:50 (SGT)

Apply to Sponsor

Panel Discussion | [Regional Strategy] One Region, Many Markets: Scaling Customer Experiences Across APAC

– Adapt customer experiences to different cultures, behaviours, languages and local platforms.
– Balance regional consistency with the flexibility needed by individual markets.
– Scale successful approaches across APAC without losing local relevance.

Shalini Seneviratne

Director, Marketing, Kimberly-Clark

Missy Santos

Director, Brand & Communications, International Markets, Tala

Erika Bianco

Head of Marketing, EMEA & APAC, MarketAxess [Lead Panellist]

Panel Discussion | [Social Commerce] From Social Discovery to Seamless Commerce

- Connect social content, creators, marketplaces and owned commerce channels.
- Use customer intent to improve product discovery, recommendations and offers.
- Reduce friction between inspiration, consideration and purchase.

14:50 - 15:25 (SGT)

Apply to Sponsor

Panel Discussion | [Social Commerce] From Social Discovery to Seamless Commerce

– Connect social content, creators, marketplaces and owned commerce channels.
– Use customer intent to improve product discovery, recommendations and offers.
– Reduce friction between inspiration, consideration and purchase.

Jeanette Ong

Associate Director, Marketing, Klook

Trias Puspita Hayati

Head of Marketing, Kozystay

Fika Yolanda Tjen

Head of Marketing, Kenvue [Lead Panellist]

Fireside Chat | [AI Decisioning] Predicting the Next-Best Customer Experience

- Use AI and predictive insights to identify the most relevant content, offer or action.
- Improve decisions across acquisition, conversion, service and retention journeys.
- Balance automated decision-making with human oversight and customer trust.

15:25 - 15:50 (SGT)

Apply to Sponsor

Fireside Chat | [AI Decisioning] Predicting the Next-Best Customer Experience

– Use AI and predictive insights to identify the most relevant content, offer or action.
– Improve decisions across acquisition, conversion, service and retention journeys.
– Balance automated decision-making with human oversight and customer trust.

Joepy Jean Libo-on

Head of Marketing, HONOR

Sheznie Merican

Head of Marketing & Communications, Hong Leong MSIG Takaful

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

15:50 - 16:40 (SGT)

Apply to Sponsor

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

Frisma Sari Esra Simatupang

Head of Marketing, Erajaya

Maria Tiangco

Head of Insights & Research, FairPrice Group

Zsofia Polai

Director, Marketing Technology, Barry Callebaut Group

Carlo Cisale

Consumer Data Activation Product Owner, Pernod Ricard

EMEA Track

08:50 - 09:40 (BST)

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

- Recognise changing customer needs and respond with timely, relevant experiences.
- Deliver coordinated engagement across channels, platforms and touchpoints.
- Explore how brands can become more responsive without creating intrusive experiences.

08:50 - 09:40 (BST)

Apply to Sponsor

Global Panel Discussion | [Real-Time Engagement] Responding at the Speed of the Customer

– Recognise changing customer needs and respond with timely, relevant experiences.
– Deliver coordinated engagement across channels, platforms and touchpoints.
– Explore how brands can become more responsive without creating intrusive experiences.

Zsofia Polai

Director, Marketing Technology, Barry Callebaut Group

Carlo Cisale

Consumer Data Activation Product Owner, Pernod Ricard

Frisma Sari Esra Simatupang

Head of Marketing, Erajaya

Maria Tiangco

Head of Insights & Research, FairPrice Group

09:40 - 10:30(BST)

Chairperson Overview and Opening | [Measurement & ROI] Proving the Commercial Impact of Customer Relevance

- Connect customer experience initiatives with conversion, retention and revenue.
- Use experimentation and incrementality to identify what genuinely drives results.
- Build a stronger business case for continued investment in data and technology.

09:40 - 10:30(BST)

Apply to Sponsor

Chairperson Overview and Opening | [Measurement & ROI] Proving the Commercial Impact of Customer Relevance

– Connect customer experience initiatives with conversion, retention and revenue.
– Use experimentation and incrementality to identify what genuinely drives results.
– Build a stronger business case for continued investment in data and technology.

Marta Torres

Chief Marketing Officer, Alma Corp.

Gerben Busch

Director, CRM, Welkoop

Ankesh Agarwal

Customer Experience Lead, Aldar

Jorge Bueso

Customer Insights Lead, Elektrobit [Lead Panellist]

10:30 - 10:50 (BST)

Keynote Presentation | [Marketing Transformation] From Campaigns to Continuous Relevance: Operating for the Real-Time Customer

- Move beyond traditional campaign cycles towards always-on, customer-led marketing.
- Rethink teams, processes and technology to respond to customer needs in real time.
- Build continuous relevance across the customer journey without adding complexity or losing the human touch.

10:30 - 10:50 (BST)

Apply to Sponsor

Keynote Presentation | [Marketing Transformation] From Campaigns to Continuous Relevance: Operating for the Real-Time Customer

– Move beyond traditional campaign cycles towards always-on, customer-led marketing.
– Rethink teams, processes and technology to respond to customer needs in real time.
– Build continuous relevance across the customer journey without adding complexity or losing the human touch.

10:50 - 11:35 (BST)

Panel Discussion | [Customer Engagement] Turning Customer Insight into Meaningful Engagement

- Translate customer behaviours, needs and preferences into more relevant interactions.
- Activate insight across email, mobile, web, apps and customer service.
- Move beyond broad segmentation towards behaviour-led engagement.

10:50 - 11:35 (BST)

Apply to Sponsor

Panel Discussion | [Customer Engagement] Turning Customer Insight into Meaningful Engagement

– Translate customer behaviours, needs and preferences into more relevant interactions.
– Activate insight across email, mobile, web, apps and customer service.
– Move beyond broad segmentation towards behaviour-led engagement.

Dalya Heper

Global Strategic Marketing Capability Lead, Bayer

Richard Meurlin

Head of Growth Marketing, Nordnet Bank

Guilherme Galvao

Global Automated Programs & Journey Orchestration Manager, Dow

Firuze Çiftçi Nederlof

Marketing Automation Product Owner, Dow [Lead Panellist]

11:35 - 12:20 (BST)

Panel Discussion | [Omnichannel] Ending the Disconnected Customer Journey

- Create consistent experiences across digital, physical and service channels.
- Share customer context across teams, platforms and touchpoints.
- Reduce repeated, conflicting or poorly timed communications.

11:35 - 12:20 (BST)

Apply to Sponsor

Panel Discussion | [Omnichannel] Ending the Disconnected Customer Journey

– Create consistent experiences across digital, physical and service channels.
– Share customer context across teams, platforms and touchpoints.
– Reduce repeated, conflicting or poorly timed communications.

Zach Harmon

Global Head of Experiential Marketing, Epidemic Sound

Shyam Sunder

Vice President Marketing, TBO.COM

Carla Graça

Chief Digital Officer, Vista Alegre

Alisha Malik-Charpié

Head of Ecommerce, FrieslandCampina [Lead Panellist]

12:20 - 12:55 (BST)

Panel Discussion | [First-Party Data] Turning First-Party Signals into Actionable Intelligence

- Use behavioural, transactional and preference data to better understand customer needs.
- Turn first-party signals into practical insights for targeting and engagement.
- Build stronger customer relationships while reducing reliance on third-party data.

12:20 - 12:55 (BST)

Apply to Sponsor

Panel Discussion | [First-Party Data] Turning First-Party Signals into Actionable Intelligence

– Use behavioural, transactional and preference data to better understand customer needs.
– Turn first-party signals into practical insights for targeting and engagement.
– Build stronger customer relationships while reducing reliance on third-party data.

James Karuga

Group Brand Marketing Manager, JA Resorts & Hotels

Rogier Tjong-A-Hung

CRM Team Lead, About You

Falak Jalil

Head of Marketing, Al Ghurair Foods

a BEETc. event

Upcoming Events
Customised Events
Experience MarTech in Motion
On-Demand Learning Platform
Reports and Resources
Charity Work

FAQs
The Team
Advisory Board
Terms and Conditions
GDPR Privacy and Cookies Policy
Environmental Policy

Sponsorship Opportunities:
sponsor@themartechsummit.com
Delegate Registration:
marketing@themartechsummit.com
General Enquiry:
hello@themartechsummit.com

Copyright © 2026 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196

Linkedin Instagram Facebook Youtube Twitter Slack