Summit agenda is subject to change.
– Discover strategies to maximise the potential of marketing data.
– Learn how to align KPIs with business goals, use advanced analytics tools, and turn data insights into effective campaigns.
– Hear from Meta on igniting your measurement strategy to elevate performance with actionable insights.
– Explore the transformative potential of data analytics in shaping personalised marketing strategies. Delve into the intricacies of harnessing data insights to craft tailored experiences that resonate with individual consumers. From leveraging advanced analytics tools to deciphering customer behaviours, this presentation offers invaluable insights into the art and science of personalised marketing.
– Discover how data-driven personalisation can drive engagement, foster loyalty, and ultimately propel business growth in today’s dynamic marketplace.
-Dive into the world of full-funnel marketing ROI, where we Explore essential metrics and tactics for measuring success. From tracking KPIs throughout the customer journey to implementing proven tactics and leveraging cutting-edge MarTech stacks, Discover how to achieve and exceed your target ROI.
– Explore the holistic approach to measuring and optimising performance across the entire marketing funnel, driving sustainable growth and maximising returns on your marketing investments.
– Learn strategies for delivering seamless online customer experiences and leveraging data in a cookieless future.
– Discover how clean rooms and first-party data can significantly improve digital customer journeys.
– Explore the intersection of digital experience, trust, and loyalty in modern customer engagement strategies. Delve into leveraging digital experiences to foster trust and loyalty, and discover the pivotal role of ethical AI/ML models in deepening customer engagement.
– Learn how aligning marketing strategies with evolving consumer expectations can strengthen connections and drive long-term loyalty in today’s dynamic marketplace.
– Understanding the complexities and inefficiencies caused by fragmented systems across different company divisions & identifying the key pain points that multiple CRMs create for both internal teams and customers.
– Addressing the importance of maintaining data consistency and quality during the integration process & strategies for effective data governance and management across combined systems
– Approaches for managing change and gaining buy-in from all stakeholders involved in the integration process and training and support mechanisms to ensure smooth transition and adoption by staff.
– Discover the power of predictive analytics for data-driven forecasting and generative analytics for innovative content creation.
– Defining “robots” in the context of marketing (software bots, AI-driven tools, and physical robots) & how these robots perform repetitive and data-intensive tasks, freeing up human marketers for more strategic roles.
– Explore opportunities where AI enhances decision-making, and generative AI drives content and research innovation.
– Address the critical challenges of ethical concerns, security risks, and effective human-AI collaboration for responsible AI governance in marketing.
– Explore real-life examples from top brands that have successfully leveraged customer engagement strategies to enhance retention, drive growth, and achieve a higher ROI, all without requiring massive investments.
– Hear practical approaches to achieving impactful results in customer engagement.
– Embark on a journey of redefining brand engagement through the power of digital content. Explore emerging trends in content creation, From interactive experiences to captivating multimedia storytelling, that captivate audiences and drive brand loyalty.
– Uncover the strategic placement of digital content within the customer journey, illuminating its role in building connections and driving conversions.
– Navigate the challenges and opportunities in fostering collaboration between marketing and creative teams, unlocking synergies that elevate brand storytelling and engagement to new heights.
– Explore how mastering personalised marketing strategies can significantly boost customer loyalty and engagement.
– Learn practical techniques, leverage data insights, and create tailored experiences that resonate with your audience, turning every interaction into an opportunity to build trust and foster long-term relationships.
– Importance and impact of immersive technologies on retail.
– Learning curve for consumers and employees.
– Measuring the return on investment and effectiveness.
– Tips on how to create 3D models to scale for AR/VR.
– Discover how AI implementation and community building can shape your strategy with data-driven insights on current and future trends.
– Be inspired by successful campaigns from leading brands that are ahead of the curve.
– Get actionable tips to elevate your strategies and achieve immediate results.
Theme: Customer Experience, Data Analytics & Insights
09:10 - 09:20 Chairperson Introduction & Overview
Theme: Sales Enablement & Demand Generation
09:10 - 09:20 Chairperson Introduction & Overview
- Transform anonymous customers into loyal advocates through value exchange and personalised interactions.
- Build deeper connections beyond rewards, driving repeat purchases and long-term retention.
- Learn strategies to create lasting relationships and enthusiastic brand advocates.
- Explore the transformative power of marketing automation in the B2B landscape.
- Discover how automation technologies can streamline repetitive tasks, improve workflow efficiency, and drive scalable growth for B2B organisations.
- Learn how retailers can use consumer trends and data insights through third-party collaborations.
- Explore strategies to leverage external partnerships for deeper customer understanding, improved personalisation, and retail growth.
- Tackle data analysis challenges such as quality and integration.
- Apply best practices for data insights and tool selection.
- Manage resources and ensure data privacy compliance.
- Enhance business growth with data-driven strategies.
- Use first-party data for privacy, prediction, and personalisation in CX.
- Implement CDPs for targeted campaigns and improved engagement.
- Combine data sources to predict behaviour and personalise interactions.
- Maintain privacy compliance to build trust and enhance CX.
- Align enablement strategies with buyer journey stages for sales and marketing teams.
- Learn to set and measure KPIs for effective revenue enablement.
- Explore best practices for optimising sales and marketing productivity.
- Hear how Bol.com, the largest online retailer in the Benelux, revolutionised its advertising strategy with Cape.
- Discover how Bol.com implemented a fully native campaign creation process, allowing for seamless in-house ad production across native, social, and display platforms.
- Delve into how Bol.com ensures brand consistency, leverages AI for ad generation, and maintains strict quality control through an integrated approval workflow.
- Discover training and coaching strategies to enhance collaboration and revenue between sales and marketing teams.
- Explore how two-way training fosters alignment, leverages team strengths, and drives efficient revenue growth.
- Discover how data-driven insights drive engagement, boost conversion rates, and maximise ROI. Learn to identify effective strategies, reallocate resources, and achieve measurable brand growth.
- Gain actionable strategies to leverage data for sustainable growth and improved decision-making.
- Discover how ABM aligns sales and marketing, targets key accounts, and drives revenue through tailored campaigns.
- Address ABM challenges like data integration, team alignment, and ROI measurement with practical solutions to enhance impact.
- Navigate the evolving landscape of e-commerce by adapting to changing consumer behaviours.
- Leverage discounts, promotions, and bundling to attract customers, increase average order value (AOV), and boost profitability.
- Gain actionable insights and strategies for sustained growth in a competitive digital marketplace.
- Learn how changes in B2B buyer behaviour are affecting marketing and how to gain valuable insights.
- Discover the importance of performance metrics and how to choose the right ones to align with business goals, especially in the European market.
- Discover how marketing automation can revolutionise processes, streamline workflows, and boost efficiency, from lead nurturing to campaign management, freeing marketers to focus on strategy and creativity.
- Learn best practices for implementing automation effectively, maximising ROI, and staying competitive. Explore how automation drives sustainable growth and success in today's market.
- Explore the transformative power of data insights in demand generation strategies, navigating challenges, and leveraging failures as opportunities for growth and innovation.
- Gain valuable insights into harnessing data to drive effective demand generation efforts, while learning how to overcome challenges and embrace failures as valuable learning experiences in the ever-evolving MarTech landscape.
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