Alvaro Barnechea
Director, Global Marketing, Parques Reunidos
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Every day, countless valuable consumer insights lie hidden in plain sight across social media platforms – a goldmine of information about behaviors and preferences waiting to be discovered. The real challenge isn’t finding this data – it’s knowing how to capture and interpret it to truly understand your audience. This interactive workshop will dive deep into practical applications of social listening technology, featuring hands-on exercises and expert-led discussions. Participants will discover how to leverage audience intelligence to drive successful campaigns and strategic decisions using social listening.
Key Takeaways
1️⃣ Audience Intelligence Mastery: Learn how to transform social data into actionable insights that drive marketing strategy and campaign success.
2️⃣ Interactive Learning Experience: Engage in practical exercises including persona creation and social listening analysis, supported by peer collaboration and expert guidance.
3️⃣ Cross-Industry Applications: Discover how different brands can effectively implement social listening techniques to better understand and connect with their target audiences.
4️⃣ Strategic Implementation: Create actionable plans to integrate social listening into your current marketing strategy.
This roundtable will provide actionable insights into leveraging Onclusive’s tools to unlock the full potential of your MarTech strategy.
This Roundtable is part of The MarTech Summit London, view the full summit agenda here
The breakout roundtable has a limited 15 seats for Senior-Level Industry Leaders from the field of Marketing from major brands who are based in Europe. Please apply for your seats below, our team will get back to you within 24 hours to confirm your place.
As an expert in Enterprise Software and Software as a Service (SaaS), Nisha is an accomplished consultant specialising in Social & Competitive Intelligence. She is well-versed in delivering data insights and analysis to top global companies to help organisations drive business expansion in new markets based on concrete social data.
Jack is an experienced SaaS consultant with expertise in Social and Competitive Intelligence. Leveraging real-time social insights, he helps leading companies identify new market opportunities, protect their brand reputation, and drive business growth.
This session will focus on interactive discussions between attendees. It’s time to become the speaker at your table.
Limited seats with intensive & in-depth F2F networking experiences.
The ideal platform to share your innovative ideas, plans & doubts with other MarTech enthusiasts before they go live!
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
