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Summit agenda is subject to change.
– How do you define customer engagement in today’s digital-first world? Has the definition evolved in recent years with the rise of new technologies
– How do you ensure that the customer experience still feels personal and builds trust rather than just being transactional?
– With increasing competition and customer expectations, what innovative strategies are you seeing for fostering long-term loyalty, especially in the digital space?
– Unlocking marketing creativity and execution with AI and Braze
– The power of personalisation in customer engagement
– Cross-channel strategies for seamless personalisation
– How to make the hyper-personalisation happen? What are the key challenges during implementation?
– Share use cases of hyper-personalisation that are interactive and dynamic.
– How to create unified marketing & CX strategy that prioritise personalisation and the human experience?
– How AI will impact personalisation in the future. What are the challenges / ethical concerns?
– What are the challenges in achieving omnichannel consistency as customer expectations for seamless experiences across channels continue to rise?
– How do you tackle different channels (online, offline) and diverse demographic to ensure a unified brand experience at every touchpoint?
– What are your strategies to get consistent omnichannel experience across different demographic & channels. Any successful use cases?
– Data is currency! How is data used as currency in your domain/organization?
– Who are your key data monetization audiences? Tell us about your strategy for creating the data monetization framework for your audience today.
– What role does Data play in driving your customer experience and how to you drive consistent and incremental performance in your ROI?
– What are the challenges when driving data monetisation?
– Discuss the complexity of tracking multiple touchpoints across customer journeys and the impact on understanding ROI.
– Explore the importance of user acquisition cohorts, tracking first user/source for revenue attribution, and optimising media budgets based on their influence in the customer journey.
– Review examples where real-time data has significantly improved campaign performance and ROI.
– The necessity of compelling loyalty programs in the face of customers’ constant pursuit of the best deals.
– The effectiveness of digital rewards in capturing consumer attention and enhancing the customer experience.
– The versatility of GrabGifts as a customisable digital voucher for various corporate needs, including employee engagement and customer attraction.
– How organisations can effectively measure the ROI of their CX initiatives.
– Key metrics that businesses should monitor and demonstrate how data can be used to articulate the value of CX to key stakeholders.
– Examples of where understanding the customer’s cultural context led to better engagement or conversion.
– What methods have you found most effective in mapping the customer journey across different cultures?
– How can marketers effectively adapt their strategies to address cultural nuances at each stage of the customer journey? What are the common pitfalls to avoid?
– Why does digital transformation within an organisation so difficult and challenging?
– How to keep digital experience align with the customer experience and expectation?
– What does it look like for digital customer experience amid AI revolution in 3-5 years’ time?
– Why does digital transformation within an organisation so difficult and challenging?
– How to keep digital experience align with the customer experience and expectation?
– What does it look like for digital customer experience amid AI revolution in 3-5 years’ time?
– How to decide about introducing automated solutions and which AI tools to use?
– What are the challenges of AI in your industry / organisation? How to find new initiatives amid the budget/resources restrains?
– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How to decide about introducing automated solutions and which AI tools to use?
– What are the challenges of AI in your industry / organisation? How to find new initiatives amid the budget/resources restrains?
– How automation and AI tools have been utilised to generate creative content, from blog posts to social media content and beyond.
– Tactics for keeping automated content aligned with brand standards and customer expectations.
– How AI is being used in your organisation?
– Please briefly share some of the tasks you have automated using AI. Among those tasks, what specific tasks have been the most beneficial in leveraging AI? How has that shaped how your team works?
– How have you used AI to improve decision-making in your marketing strategy? Can you share an example where AI insights directly impacted a business decision? Are there areas where human judgment is still superior?
– How do you leverage AI to create compelling content across platforms? How have you used AI to localise or personalise your content?
– How AI is being used in your organisation?
– Please briefly share some of the tasks you have automated using AI. Among those tasks, what specific tasks have been the most beneficial in leveraging AI? How has that shaped how your team works?
– How have you used AI to improve decision-making in your marketing strategy? Can you share an example where AI insights directly impacted a business decision? Are there areas where human judgment is still superior?
– How do you leverage AI to create compelling content across platforms? How have you used AI to localise or personalise your content?
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.
– How to adapt to changing consumer behaviours and preferences in the digital marketplace?
– Best practices for using discounts, promotions, and bundling to attract and retain online customers, therefore increasing average order value (AOV).
– Challenges and opportunities in e-commerce journey with the rise of AI.
– How do we leverage customer data to improve the CRM and customer engagement?
– MarTech tools and automation tools in CRM in related to marketing.
– Use cases and key learnings of campaigns.
– How do we leverage customer data to improve the CRM and customer engagement?
– MarTech tools and automation tools in CRM in related to marketing.
– Use cases and key learnings of campaigns.
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?
– How to master speedy scalability to attract and retain customers with Mobile App marketing.
– Learn when and how to innovate for greater expansion and untangle complex measurement realities.
– How is AI going to play a role in App marketing?
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.
– Understand the basics of prompt engineering for tools like ChatGPT and Google Gemini, including how you can reduce hallucinations and incorrect information when you use large language models through techniques like instruction, role, and multi-shot prompting.
– Get a framework for where you are in the gen AI usage journey, from minimal use of AI to large language models being integrated into the day-to-day platforms and processes you use, and how to know whether you can move to the next step up the ladder.
– What are the key elements in developing a data-centric culture in an organization’s marketing department?
– Can you share an example where data analysis led to the discovery of a new business opportunity?
– How do you inspire employees to participate and contribute to a data-centric culture?
– How can organizations manage the fear among employees that AI might replace their jobs?
– What are the key elements in developing a data-centric culture in an organization’s marketing department?
– Can you share an example where data analysis led to the discovery of a new business opportunity?
– How do you inspire employees to participate and contribute to a data-centric culture?
– How can organizations manage the fear among employees that AI might replace their jobs?
