Vincent Ruaz
L'Oréal, CDMO - Media Director, North Asia
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Customer engagement is the centerpiece for most successful businesses today. In the post-pandemic world where customers connect across multiple devices and channels, more so than ever, quality of experience is effectively taking over price as the critical differentiator. Hence, brands must adopt a customer-centric approach. The journey to becoming a customer-obsessed brand is long, complex, and riddled with issues of understanding customer behavior, personalizing recommendations, dissolving silos between analytics, engagement, and automation, and enhancing cross-team collaboration. But as the saying goes, ‘A journey of a thousand miles begins with a single step.’ And that is what this exclusive ThinkTank stands to achieve!
The ThinkTank is exclusively for CXOs, Product, Marketing, Digital, Growth Strategy, and senior leaders from top consumer brands across Singapore. In the session, we aim to get together and share thoughts on how understanding and analysing customer behaviour is the key to providing personalized and relevant experiences, increasing conversion, retaining existing customers, and creating brand loyalists.
Together we will explore:
– Evolution of customer engagement in the last few years
– Growth metrics that CMOs & Growth leaders strive to achieve
– Growth and engagement channels for 2022
– Leveraging analytics to achieve customer-centricity
– Role of personalisation in the engagement strategy
And much more!
The Private Luncheon has a limited 10 seats for Senior Industry Leaders from the field of Marketing, Growth and Customer Retention based in Singapore. Please apply your seats below, our team will get back to you within 24 hours to confirm your place.
Anmol Arora has spent 15+ years helping brands across the US, APAC, and MENA in achieving their goals for user acquisition, retention, and enhanced product discovery. He was recognized as one of the 100 Most Innovative Leaders in MarTech in 2019 and one of Asia’s Most Influential Digital Media Professional in 2015 and he continues to be committed to making a difference to the brands across various industries. At MoEngage, which is a global leader in marketing technology, Anmol helps leading brands revolutionise their customer engagement and retention.
Powered by the CXO Innovation, our customised event series consists of exclusive, invite-only gatherings tailored for top executives who influence corporate strategy at regional or group levels. These events offer a unique platform for exploring innovative solutions to pressing challenges, exchanging ideas on navigating the rapidly evolving business landscape, and fostering potential future collaborations.
Each event is meticulously customised to meet the specific needs and budget of our clients, providing a setting for demonstrating thought leadership in an intimate, focused, and efficient format. This ensures maximum value and engagement for all participants.
Typically held in prestigious five-star hotels or upscale dining venues worldwide, our events create an environment conducive to open discussions. Attendees often include C-suite executives, VPs, and Division Heads with significant decision-making authority. While the format and size may vary, events are generally limited to a smaller group to facilitate meaningful interactions and focused conversations.
Our customised events can be conducted both in-person and virtually, covering key destinations across the EMEA and APAC regions.
