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Revolutionise Your MarTech Stack: Streamlined, Data-Driven, Future-Ready

Berlin | English Speaking | 3 March 2027 | #TheMarTechSummit

Hours of Networking
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Speakers
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Senior Level Attendees
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Interactive Roundtable Discussion
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End-User Participants
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Previous Speakers

Meet Our 2026 Speakers!

Waleed Aqdas
CRM Enablement Lead, Hyundai Connected Mobility
[Automotive]
Serena Planera
Senior Director, International Digital Engagement Strategy Leader, Eli Lilly
[Pharmaceutical]
Ina Graf
Head of Marketing, Products & Communication, Arval Deutschland
[Finance]
Norbert Engelhardt
Head of Data & Systems, Paul Hartmann
[Healthcare and Medical Devices]
Constantine Sidorenko
Senior Director, Enterprise Sales DACH, Camphouse
[AdTech]
Bernhard Prüger
Director, International Marketing, Monotype
[Typography]
Julieta Varsano
B2B Marketing Lead, Upvest
[FinTech]
Alessandra Tieghi-Krakowiak
Associate Director, Head of Marketing & Clinical, Connected Care Europe, Baxter
[Pharma/MedTech]
Laura Breci
Strategic Campaign Planner, Siemens AG, Digital Industries
[Automation Machinery Manufacturing]
Sébastien Henrotay
Head of Omnichannel Experience Acceleration (DACH), Danone
[Food and Beverage Manufacturing]
Fulvio Minichini
Principal Technical Product Manager, HeyJobs
[Staffing & Recruiting]
Christian Kirchbaumer
Head of Global Marketing, Stabilus
[Industrial Machinery Manufacturing]
Karen Lukas
Head of B2B Marketing, AUTO1 Group
[Technology, Information and Internet]
Asu Erayda Akyüz
Head of Performance Marketing & Marketing Automation, SunExpress Airlines
[Airlines & Aviation]
Michaela Munitzk
Founder & CEO, InsightSync Hub
[Software Development]
Murali Satagopan
Head of Partner Marketing, Pleo
[Financial Services]
Lucas Bergström
VP, ISV Partnerships, SAP
[Software Development]
Dr. Andreas Hochberger
Senior Vice President Corporate Marketing, Eppendorf
[Life Sciences]
Gönenç Giray
Head of Performance Marketing, Helpling
[Technology]
Stefan Haase
Head of Engineering, Performance Marketing, Zalando
[Technology]
Fernando Rubino Pereira
Business Expert, CRM Marketing, METRO AG
[Manufacturing]
Mark Mukhin
Team Lead App Marketing, AutoScout24
[Automotive]
Claudio Toldi
Head of Global Marketing Platforms and Operations, Continental
[Automotive]
Dr. Gemma Vallet
Vice Dean, BSBI
[Education]
Stefan Gass
Chief Marketing Officer, Papirfly
[Software Development]
Patrick Gunia
Vice President, AI/ML, HelloFresh
[Food & Beverages]
Murray Wright
Senior Manager, Customer Success, EMEA, Customer.io
[Software Development]
Edwina Dendler
Chief Marketing Officer, Prismic
[Software Development]
Dirk Rockendorf
Head of Marketing Aftermarket, AUMOVIO
[Manufacturing]
Karan Gupta
Associate Director, Retention, Too Good To Go
[Food]
Philip Weiskirchen
Director, Enterprise, Central EMEA, Braze
[Customer Engagement Platform]
Selma Kaplan-Laich
Solutions Consultant, Optimizely
[Software Development]
Florian Lillig
Vice President, DACH & CEE, Bloomreach
[Customer Engagement Platform]
Data Demystified Summit Berlin
Discover Our Speakers for Data Demystified Summit Berlin 2026

Previous Speakers

Meet Our 2026 Speakers!

Waleed Aqdas
CRM Enablement Lead, Hyundai Connected Mobility
[Automotive]
Serena Planera
Senior Director, International Digital Engagement Strategy Leader, Eli Lilly
[Pharmaceutical]
Ina Graf
Head of Marketing, Products & Communication, Arval Deutschland
[Finance]
Norbert Engelhardt
Head of Data & Systems, Paul Hartmann
[Healthcare and Medical Devices]
Constantine Sidorenko
Senior Director, Enterprise Sales DACH, Camphouse
[AdTech]
Bernhard Prüger
Director, International Marketing, Monotype
[Typography]
Julieta Varsano
B2B Marketing Lead, Upvest
[FinTech]
Alessandra Tieghi-Krakowiak
Associate Director, Head of Marketing & Clinical, Connected Care Europe, Baxter
[Pharma/MedTech]
Laura Breci
Strategic Campaign Planner, Siemens AG, Digital Industries
[Automation Machinery Manufacturing]
Sébastien Henrotay
Head of Omnichannel Experience Acceleration (DACH), Danone
[Food and Beverage Manufacturing]
Fulvio Minichini
Principal Technical Product Manager, HeyJobs
[Staffing & Recruiting]
Christian Kirchbaumer
Head of Global Marketing, Stabilus
[Industrial Machinery Manufacturing]
Karen Lukas
Head of B2B Marketing, AUTO1 Group
[Technology, Information and Internet]
Asu Erayda Akyüz
Head of Performance Marketing & Marketing Automation, SunExpress Airlines
[Airlines & Aviation]
Michaela Munitzk
Founder & CEO, InsightSync Hub
[Software Development]
Murali Satagopan
Head of Partner Marketing, Pleo
[Financial Services]
Lucas Bergström
VP, ISV Partnerships, SAP
[Software Development]
Dr. Andreas Hochberger
Senior Vice President Corporate Marketing, Eppendorf
[Life Sciences]
Gönenç Giray
Head of Performance Marketing, Helpling
[Technology]
Stefan Haase
Head of Engineering, Performance Marketing, Zalando
[Technology]
Fernando Rubino Pereira
Business Expert, CRM Marketing, METRO AG
[Manufacturing]
Mark Mukhin
Team Lead App Marketing, AutoScout24
[Automotive]
Claudio Toldi
Head of Global Marketing Platforms and Operations, Continental
[Automotive]
Dr. Gemma Vallet
Vice Dean, BSBI
[Education]
Stefan Gass
Chief Marketing Officer, Papirfly
[Software Development]
Patrick Gunia
Vice President, AI/ML, HelloFresh
[Food & Beverages]
Murray Wright
Senior Manager, Customer Success, EMEA, Customer.io
[Software Development]
Edwina Dendler
Chief Marketing Officer, Prismic
[Software Development]
Dirk Rockendorf
Head of Marketing Aftermarket, AUMOVIO
[Manufacturing]
Karan Gupta
Associate Director, Retention, Too Good To Go
[Food]
Philip Weiskirchen
Director, Enterprise, Central EMEA, Braze
[Customer Engagement Platform]
Selma Kaplan-Laich
Solutions Consultant, Optimizely
[Software Development]
Florian Lillig
Vice President, DACH & CEE, Bloomreach
[Customer Engagement Platform]
Data Demystified Summit Berlin
Discover Our Speakers for Data Demystified Summit Berlin 2026

Why Attend

We’re returning to Berlin this March with a special edition of The MarTech Summit, co-located with the Data Demystified Summit (Customer Data Focused Track). Now in its fourth year, this English-language event brings together a highly senior marketing audience (85% leadership level) to explore the latest MarTech trends, innovation, and global-to-local strategies—alongside sharp insights and high-level networking with CMOs and decision-makers shaping the future of marketing.
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Who should attend > Senior executives in: Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce | Digital Strategy | CX & Engagement | Omnichannel | Innovation | Social Media | Content | CRM | CDPs | DAM | Automation | Digital Transformation & Growth | Customer Journey | Full-Funnel Marketing

– – – – – – –
A limited number of complimentary passes are available for qualified brands and end-users, supported by our event partners.
Applications are subject to approval.

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Days
Hours
Minutes
Seconds

​What's Different?

NETWORKING OPPORTUNITIES WITH SENIOR-LEVEL EXECUTIVES

Breaks throughout the day and an evening drinks reception, maximising your in person F2F networking experience.

INTERACTIVE FORMAT

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats, Roundtables & Panel Discussions all in English.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

CO-LOCATED WITH DATA DEMYSTIFIED SUMMIT

Deep-diving on a customer data management, data governance & data monetisation agenda - check it out

Themes

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2027 edition below.

Next-Gen CX & Engagement

Smart Customer Experiences Driven by Data
Customer Journeys in the Digital Age
Digital Storytelling and Content
Omnichannel Marketing
Cross-Channels Attribution
O2O Marketing Innovation
Customer Loyalty & Revenue Generation

Emerging Marketing Technologies

Artificial Intelligence
Machine Learning
Marketing Mix Optimisation
First Party Data Activation & Privacy-Enhancing tools
Emerging Media Opportunities for On-The-Go
“Composable” Marketing Technology Stacks
Conversational Marketing

Digital Transformation

Marketing Automation
Customer Journey Mapping
AI in Marketing
Marketing Analytics & Attribution Modeling
Compliance & Data Privacy
Marketing Ecosystem
The Role of Marketing Leaders

Data-Driven Marketing

Marketing Automation
First-Party Data
CDP & Personalisation
Data Mining Strategy
Data Privacy & Security
Customer Data Analytics
Consent Monetisation

Charities We Support

Who Attended

2025 Attendee Demographics

Venue

To Be Confirmed

Previous Edition

5 March, 2025

The MarTech Summit Berlin 2025 hosted 350+ attendees across 30 industries and representing 200+ unique companies hosted at InterContinental Berlin.

We gathered MarTech professionals from Hilti Group, Spotify, Tchibo, E.ON, Siemens, Zalando SE, HomeToGo, HelloFresh, Pegasus Airlines, Flix, ImmobilienScout, Flaconi, Enpal, About You.

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