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Revolutionise Your MarTech Stack: Streamlined, Data-Driven, Future-Ready

Berlin | English Speaking | 3 March 2027 | #TheMarTechSummit

Hours of Networking
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Speakers
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Senior Level Attendees
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Interactive Roundtable Discussion
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End-User Participants
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Previous Speakers

Meet Our 2026 Speakers!

Waleed Aqdas
CRM Enablement Lead, Hyundai Connected Mobility
[Automotive]
Serena Planera
Senior Director, International Digital Engagement Strategy Leader, Eli Lilly
[Pharmaceutical]
Ina Graf
Head of Marketing, Products & Communication, Arval Deutschland
[Finance]
Norbert Engelhardt
Head of Data & Systems, Paul Hartmann
[Healthcare and Medical Devices]
Constantine Sidorenko
Senior Director, Enterprise Sales DACH, Camphouse
[AdTech]
Bernhard Prüger
Director, International Marketing, Monotype
[Typography]
Julieta Varsano
B2B Marketing Lead, Upvest
[FinTech]
Alessandra Tieghi-Krakowiak
Associate Director, Head of Marketing & Clinical, Connected Care Europe, Baxter
[Pharma/MedTech]
Laura Breci
Strategic Campaign Planner, Siemens AG, Digital Industries
[Automation Machinery Manufacturing]
Sébastien Henrotay
Head of Omnichannel Experience Acceleration (DACH), Danone
[Food and Beverage Manufacturing]
Fulvio Minichini
Principal Technical Product Manager, HeyJobs
[Staffing & Recruiting]
Christian Kirchbaumer
Head of Global Marketing, Stabilus
[Industrial Machinery Manufacturing]
Karen Lukas
Head of B2B Marketing, AUTO1 Group
[Technology, Information and Internet]
Asu Erayda Akyüz
Head of Performance Marketing & Marketing Automation, SunExpress Airlines
[Airlines & Aviation]
Michaela Munitzk
Founder & CEO, InsightSync Hub
[Software Development]
Murali Satagopan
Head of Partner Marketing, Pleo
[Financial Services]
Lucas Bergström
VP, ISV Partnerships, SAP
[Software Development]
Dr. Andreas Hochberger
Senior Vice President Corporate Marketing, Eppendorf
[Life Sciences]
Gönenç Giray
Head of Performance Marketing, Helpling
[Technology]
Stefan Haase
Head of Engineering, Performance Marketing, Zalando
[Technology]
Fernando Rubino Pereira
Business Expert, CRM Marketing, METRO AG
[Manufacturing]
Mark Mukhin
Team Lead App Marketing, AutoScout24
[Automotive]
Claudio Toldi
Head of Global Marketing Platforms and Operations, Continental
[Automotive]
Dr. Gemma Vallet
Vice Dean, BSBI
[Education]
Stefan Gass
Chief Marketing Officer, Papirfly
[Software Development]
Patrick Gunia
Vice President, AI/ML, HelloFresh
[Food & Beverages]
Murray Wright
Senior Manager, Customer Success, EMEA, Customer.io
[Software Development]
Edwina Dendler
Chief Marketing Officer, Prismic
[Software Development]
Dirk Rockendorf
Head of Marketing Aftermarket, AUMOVIO
[Manufacturing]
Karan Gupta
Associate Director, Retention, Too Good To Go
[Food]
Philip Weiskirchen
Director, Enterprise, Central EMEA, Braze
[Customer Engagement Platform]
Selma Kaplan-Laich
Solutions Consultant, Optimizely
[Software Development]
Florian Lillig
Vice President, DACH & CEE, Bloomreach
[Customer Engagement Platform]
Data Demystified Summit Berlin
Discover Our Speakers for Data Demystified Summit Berlin 2026

Previous Speakers

Meet Our 2026 Speakers!

Waleed Aqdas
CRM Enablement Lead, Hyundai Connected Mobility
[Automotive]
Serena Planera
Senior Director, International Digital Engagement Strategy Leader, Eli Lilly
[Pharmaceutical]
Ina Graf
Head of Marketing, Products & Communication, Arval Deutschland
[Finance]
Norbert Engelhardt
Head of Data & Systems, Paul Hartmann
[Healthcare and Medical Devices]
Constantine Sidorenko
Senior Director, Enterprise Sales DACH, Camphouse
[AdTech]
Bernhard Prüger
Director, International Marketing, Monotype
[Typography]
Julieta Varsano
B2B Marketing Lead, Upvest
[FinTech]
Alessandra Tieghi-Krakowiak
Associate Director, Head of Marketing & Clinical, Connected Care Europe, Baxter
[Pharma/MedTech]
Laura Breci
Strategic Campaign Planner, Siemens AG, Digital Industries
[Automation Machinery Manufacturing]
Sébastien Henrotay
Head of Omnichannel Experience Acceleration (DACH), Danone
[Food and Beverage Manufacturing]
Fulvio Minichini
Principal Technical Product Manager, HeyJobs
[Staffing & Recruiting]
Christian Kirchbaumer
Head of Global Marketing, Stabilus
[Industrial Machinery Manufacturing]
Karen Lukas
Head of B2B Marketing, AUTO1 Group
[Technology, Information and Internet]
Asu Erayda Akyüz
Head of Performance Marketing & Marketing Automation, SunExpress Airlines
[Airlines & Aviation]
Michaela Munitzk
Founder & CEO, InsightSync Hub
[Software Development]
Murali Satagopan
Head of Partner Marketing, Pleo
[Financial Services]
Lucas Bergström
VP, ISV Partnerships, SAP
[Software Development]
Dr. Andreas Hochberger
Senior Vice President Corporate Marketing, Eppendorf
[Life Sciences]
Gönenç Giray
Head of Performance Marketing, Helpling
[Technology]
Stefan Haase
Head of Engineering, Performance Marketing, Zalando
[Technology]
Fernando Rubino Pereira
Business Expert, CRM Marketing, METRO AG
[Manufacturing]
Mark Mukhin
Team Lead App Marketing, AutoScout24
[Automotive]
Claudio Toldi
Head of Global Marketing Platforms and Operations, Continental
[Automotive]
Dr. Gemma Vallet
Vice Dean, BSBI
[Education]
Stefan Gass
Chief Marketing Officer, Papirfly
[Software Development]
Patrick Gunia
Vice President, AI/ML, HelloFresh
[Food & Beverages]
Murray Wright
Senior Manager, Customer Success, EMEA, Customer.io
[Software Development]
Edwina Dendler
Chief Marketing Officer, Prismic
[Software Development]
Dirk Rockendorf
Head of Marketing Aftermarket, AUMOVIO
[Manufacturing]
Karan Gupta
Associate Director, Retention, Too Good To Go
[Food]
Philip Weiskirchen
Director, Enterprise, Central EMEA, Braze
[Customer Engagement Platform]
Selma Kaplan-Laich
Solutions Consultant, Optimizely
[Software Development]
Florian Lillig
Vice President, DACH & CEE, Bloomreach
[Customer Engagement Platform]
Data Demystified Summit Berlin
Discover Our Speakers for Data Demystified Summit Berlin 2026

Why Attend

We’re returning to Berlin this March with a special edition of The MarTech Summit, co-located with the Data Demystified Summit (Customer Data Focused Track). Now in its fourth year, this English-language event brings together a highly senior marketing audience (85% leadership level) to explore the latest MarTech trends, innovation, and global-to-local strategies—alongside sharp insights and high-level networking with CMOs and decision-makers shaping the future of marketing.
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Who should attend > Senior executives in: Marketing & Technology | Brand Loyalty & Retention | Data Privacy | E-commerce | Digital Strategy | CX & Engagement | Omnichannel | Innovation | Social Media | Content | CRM | CDPs | DAM | Automation | Digital Transformation & Growth | Customer Journey | Full-Funnel Marketing

– – – – – – –
A limited number of complimentary passes are available for qualified brands and end-users, supported by our event partners.
Applications are subject to approval.

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Days
Hours
Minutes
Seconds

​What's Different?

NETWORKING OPPORTUNITIES WITH SENIOR-LEVEL EXECUTIVES

Breaks throughout the day and an evening drinks reception, maximising your in person F2F networking experience.

INTERACTIVE FORMAT

The summit will feature a range of engaging formats including Keynote Presentations, Fireside Chats, Roundtables & Panel Discussions all in English.

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

CO-LOCATED WITH DATA DEMYSTIFIED SUMMIT

Deep-diving on a customer data management, data governance & data monetisation agenda - check it out

Themes

Experience fresh voices and an updated agenda every year! Explore what’s in store for the 2027 edition below.

Next-Gen CX & Engagement

Smart Customer Experiences Driven by Data
Customer Journeys in the Digital Age
Digital Storytelling and Content
Omnichannel Marketing
Cross-Channels Attribution
O2O Marketing Innovation
Customer Loyalty & Revenue Generation

Emerging Marketing Technologies

Artificial Intelligence
Machine Learning
Marketing Mix Optimisation
First Party Data Activation & Privacy-Enhancing tools
Emerging Media Opportunities for On-The-Go
“Composable” Marketing Technology Stacks
Conversational Marketing

Digital Transformation

Marketing Automation
Customer Journey Mapping
AI in Marketing
Marketing Analytics & Attribution Modeling
Compliance & Data Privacy
Marketing Ecosystem
The Role of Marketing Leaders

Data-Driven Marketing

Marketing Automation
First-Party Data
CDP & Personalisation
Data Mining Strategy
Data Privacy & Security
Customer Data Analytics
Consent Monetisation

Previous Global Sponsors

Charities We Support

Who Attended

2025 Attendee Demographics

Venue

To Be Confirmed

Previous Edition

5 March, 2025

The MarTech Summit Berlin 2025 hosted 350+ attendees across 30 industries and representing 200+ unique companies hosted at InterContinental Berlin.

We gathered MarTech professionals from Hilti Group, Spotify, Tchibo, E.ON, Siemens, Zalando SE, HomeToGo, HelloFresh, Pegasus Airlines, Flix, ImmobilienScout, Flaconi, Enpal, About You.

Management Level Attendees
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In Person Sessions
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Decision Makers
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Regional & International Brands
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