The Global Virtual MarTech Summit APAC & EMEA, held on 19 November 2025, brought together senior marketing, digital, and technology leaders from across the world to explore the future of data-driven growth. Under the theme “Beyond the Buzz: AI That Drives Growth,” the summit examined how artificial intelligence, data strategy, and emerging technologies are reshaping customer experience, personalisation, automation, and modern marketing team structures.
Attracting 1,000+ attendees from both APAC and EMEA, the summit delivered eleven high-impact sessions, including live panels, fireside chats, and regional keynotes. Delegates connected with thought leaders driving real-world AI innovation and gained practical frameworks for transforming hype into measurable business outcomes.
APAC Track
Who Attended?
We were delighted to host senior leaders from a wide range of world-class organisations, including Unilever, 3M, Samsung, DBS Bank, OCBC, Manulife, Pernod Ricard, Mondelez, Nestlé, Publicis Groupe, HSBC, Schneider Electric, PepsiCo + many more.
Attendee Demographics:
Geographically, attendees are well distributed across key APAC markets, led by Singapore as the largest segment, followed by strong representation from Hong Kong, Malaysia, Indonesia, Thailand, and ANZ, with additional participation from India, reflecting a predominantly Southeast Asia–centric audience complemented by mature and emerging markets across the broader Asia-Pacific region.
Poll Insights : Data to Decisions
Poll responses revealed that organisations continue to face challenges with the foundational elements of data maturity. The audience emphasised issues such as data silos, limited analytics resources, and difficulty translating insights into action.
As Oktafia Putri, Performance Marketing & CRM Department Head from OLX Indonesia highlighted:
“Collecting data is only the beginning. The real value lies in how you process it, compare it across business KPIs, interrogate hypotheses, and most importantly take action. There is no ‘one-size-fits-all’ method; organisations must embrace experimentation, learning cycles, and patience.”
Key Insights from Industry Leaders:
GenAI, Real Results – Roxana Nitu, Director, Global Commercial Excellence & Marketing from Filtrona:
“AI should accelerate marketing, not replace human thinking. The future lies in human creativity powered by AI precision. Start small, focus on tools that genuinely add value, and avoid over-engineering your AI stack.”
Personalisation at Scale
Esther Kwan, Vice President, Digital Channel, Consumer Banking, DBS Bank
“Begin with small, scalable solutions; validate everything through A/B testing; and maintain a change-ready mindset to bring stakeholders along.”
Chatbots & Conversational AI
Sandeep Bhambare, Platforms & Solutions Senior Principal, PepsiCo
“Start with one or two high-impact workflows and design for scale from day one. Treat conversational AI as a living product, continuously refined to drive long-term adoption and ROI.”
To see more our upcoming summits, please visit: https://themartechsummit.com/events/
EMEA Track
On 19 November 2025, following a great APAC track in the early morning, we kicked off our EMEA version of the Global Virtual MarTech Summit, with great conversations, amazing speakers, and crucial knowledge sharing. Specialising in “Beyond the Buzz: AI That Drives Growth”, we dove into the ins and outs of AI and how it has woven its way into the world of MarTech.
Bringing in 1,000+ attendees from across the world, eleven groundbreaking sessions allowed the audience to learn, adapt, and develop their AI MarTech strategies. Joining this summit, MarTech community members from across the world were able to put their own knowledge to the test with real-world case studies from senior-level speakers from across the EMEA region.
Who Attended?
We were delighted to welcome senior decision-makers from a strong mix of leading EMEA organisations, including Amazon, HSBC, Barclays, Novartis, Novo Nordisk, Sanofi, Schneider Electric, Philips, Vodafone, EY, Mastercard, DHL, Ferrari and AXA + many more.
Attendee Demographics:
The EMEA summit brought together a genuinely pan-regional audience, led by the UK & Ireland (36%) and DACH (20%). This strong core was complemented by Benelux (9.5%), Nordics (8.4%), Southern Europe (8.4%), France (6.2%), and MEA, highlighting broad engagement across Europe and beyond.
This geographic diversity reinforces the summit’s role as a key EMEA-wide meeting point for marketing and technology leaders.
The audience skewed heavily towards larger organisations. Over 42% of attendees came from enterprises with 1,000+ employees, and when combined with mid-sized companies (201–1,000 employees), more than 65% of the audience represented established, scalable organisations.
This made the summit particularly relevant for enterprise-grade solutions, long-term partnerships, and complex MarTech ecosystems.
The summit attracted a highly senior audience, with over 80% of attendees holding management-level or above roles. Senior Managers & Managers formed the largest group (41.4%), followed by Directors (20%), Heads of Department (13.2%), and a strong C-suite presence (16.6%).
These are the stakeholders shaping strategy, controlling budgets, and driving transformation across their organisations.
Banking, Financial Services & Insurance led industry representation, closely followed by IT & Telecommunications. Retail & eCommerce and Advertising & Media also featured strongly, reflecting continued focus on customer experience, data, and performance-led growth.
The presence of sectors such as Manufacturing, Education, Food & Beverage, and Pharmaceuticals highlights how MarTech adoption is now firmly embedded across both digital-first and traditional industries.
Poll Analysis:
During our global panel discussion, [Human + Machine], which featured speakers from both APAC & EMEA, we asked the audience about the possibility of AI completely replacing humans in marketing strategies. Confidently, the audience voted with 84% that AI will not be replacing humans in marketing strategies. Throughout the summit, the importance of the human touch in your AI processes was emphasised repeatedly. Clearly, the speakers and the audience believe that AI systems are not at a place where they can completely function without human intervention.
In our penultimate session of the day, [Agentic AI Is Coming], the audience’s confidence and state of maturity with Agentic AI was questioned. Half of the respondents stated that they are only using ChatGPT or CoPilot as Agentic AI, with 32% saying that they have not yet started. This demonstrates how 82% of respondents are either not using Agentic AI at all or are at a very early stage of incorporating them into their workflows.
Speaker Session Takeaways
As a way to keep the conversation going, we asked our speakers what their vital piece of information was that they wanted to share from their sessions.
[Agentic AI Is Coming]
Patrick Gunia, Senior Director, AI / ML, HelloFresh
“Start designing your marketing workflows with human-in-the-loop steps today, even if your goal is full automation later.”
[Generative Creative at Scale]
Susie O’Donoghue, Global Head of CRM, Data & AI, William Grant & Sons
“Generative AI is transforming creativity by amplifying human intuition rather than replacing it, enabling personalised visual storytelling at scale while freeing creatives to focus on big ideas.”
[The Personalisation Pay-Off]
Kasper Huisman, Director, Marketing, EMEA, Belden
“If you want to start working with increased personalisation making use of AI: Test and Check. Start a test with a customer that you know really well so you can assess the personalised messaging/content and work together with Sales.”
Looking Forward
Following the success of the November 2025 edition, we are delighted to announce our upcoming MarTech Summits across the APAC region:
In the APAC region
In the EMEA region
To see more our upcoming summits in 2026, please visit: https://themartechsummit.com/events/
The Global Virtual MarTech Summit APAC & EMEA continues to be a pivotal event for marketing and technology professionals. We extend our gratitude to all speakers, attendees, and partners for their contributions. For those who missed the live event, on-demand content is available on BEETc On-Screen.
We look forward to welcoming you to our future events as we continue driving innovation and excellence in marketing technology together.
We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!
Future engagement
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By: Charley and Frankie, Dec 2025
