Summit at a glance

1. An Event Worth Being Part Of

1.1  Key Numbers

• 319 senior-level MarTech and marketing leaders joined us across the full day.

• 32 1-2-1 meetings were booked, creating structured opportunities for relevant business conversations.

• 3 hours were dedicated to networking across breakfast, coffee breaks, lunch and networking drinks.

• Attendees submitted 63 live questions, with the strongest engagement around omnichannel strategy, social commerce, AI-enabled content and marketing analytics.

1.2  Who Attended?

The MarTech Summit Hong Kong brought together senior marketing, digital, customer experience, data and technology leaders from 8 countries. The audience combined local market expertise with regional and global perspectives, creating a focused environment for practical discussion and peer exchange.

The audience profile reflected the senior, enterprise-focused nature of the summit:

• 87.9% of attendees were manager-level or above, including 10.0% Chief, 13.7% VP, 21.7% Director and 15.7% Head-level participants.

• 60.3% represented organisations with more than 1,000 employees, giving discussions a strong enterprise and transformation focus.

• Banking and financial services formed the largest attending industry group, followed by retail & eCommerce and consumer goods. Attending brands included Bank of China, Hang Seng Bank, DBS Bank, Manulife, J.P.Morgan, Maxim’s, Estée Lauder, Café de Coral, Octopus, CLP, Cigna, Plaza Premium, Mandarin Oriental, Diptyque, Grand Hyatt, Chow Sang Sang and more.

1.3  Secure Your Place at the Next Edition

Following a strong 2026 edition, we are already shaping the next chapter of The MarTech Summit Hong Kong, bringing brands closer to senior marketing, digital, customer experience and MarTech decision-makers across the region.

For partners looking to build visibility, generate qualified leads, share thought leadership or create meaningful face-to-face conversations, our team can help shape the right sponsorship approach around your objectives.

• 2027 Edition Overview: themartechsummit.com/hongkong
• To explore partnership opportunities, please contact Pip Curtis, Head of Partnerships: pcurtis@themartechsummit.com

Presale Now On, Get 60% Off! Available only until 8 confirmed speakers are announced. Grab It Before It’s Gone!

2. A Stage That Delivered

2.1 Knowledge shared from the stage

PANEL DISCUSSION | [OMNICHANNEL MARKETING] Integrating Online and Offline Channels for Seamless Customer Journeys

The day’s most interactive session explored how brands can connect digital, in-store and mobile touchpoints without losing sight of the customer experience. The discussion moved beyond technology alone, focusing on shared goals, integrated workflows, meaningful measurement and the emotional side of loyalty.

Audience questions focused on the real KPI for omnichannel, connecting online browsing with offline purchasing, balancing personalisation and privacy, overcoming data silos and prioritising resources when budgets are limited.

Rachel Kwan  |  Head of Marketing, Arçelik Hitachi Home Appliances“O2O integration connects data and moments – because seamless journeys are measured in data, but loyalty is built in feelings.”

Madhu Motwani  |  Vice President, Ecommerce, Asia Pacific, PVH Corp.“Align on the goals, the cohorts you are targeting and the experience you want customers to have throughout their journey with your brand.”

Wilson Wong  |  Director, Marketing, Price.com.hk | Lead Panellist “Integration, integration and integration. Make good use of data and new technology to connect every channel and customer touchpoint.”

FIRESIDE CHAT | [SOCIAL COMMERCE] From Scrolls to Sales: Turning Social Engagement into Local Spend in Hong Kong

Stella Lai of Hilti Hong Kong and Adele Wong of Pineapple Bakery joined Lin Duan to examine how social engagement can move beyond awareness and become measurable local spend. The session connected creators, viral moments and platform activity with foot traffic, conversion, CRM and loyalty.

The audience asked about finding the right influencers, creating sustainable value after a viral moment, measuring success, using AI across the journey from scroll to sale and connecting social activity with CRM and loyalty programmes.

• Social reach matters most when it creates a clear path to action, whether that is a purchase, store visit, repeat engagement or stronger customer relationship.

• Local relevance comes from understanding how Hong Kong audiences discover, share and act, rather than simply importing a global social playbook.

• Measurement must connect engagement metrics with commercial outcomes and longer-term customer value.

Brand Experience Spotlight

Engagement metrics to highlight

• 63 live Q&A interactions were recorded across the day.

• The Omnichannel Marketing panel generated the highest number of questions with 17, followed by Social Commerce with 12.

• Questions consistently returned to practical implementation: data integration, governance, attribution, customer trust and measurable business impact.

2.2  Take the stage next year

Do you have a story, case study or expert perspective to share with Hong Kong’s marketing community?

We are already looking ahead to the next edition and would love to hear from senior marketing, digital, data, customer experience and technology leaders who can bring fresh ideas, practical insights and real-world experiences to the stage.

Apply to speak or recommend a speaker for next year’s edition: Open the speaker proposal form

• Apply to speak or recommend a speaker for next year’s edition: Contact Teddy Fung

3. A Room Worth Being In

Beyond the senior audience in the room, what made The MarTech Summit Hong Kong stand out was the quality of conversation, the openness of shared ideas and the meaningful connections built throughout the day.

3.1  Peer Quality and Connections

From networking breakfast to closing drinks, the summit created space for people to meet, compare experiences and continue conversations beyond the stage.

• 3 hours were dedicated to networking through breakfast, coffee breaks, lunch and closing drinks.

• Five hours were dedicated to networking, including breakfast, coffee breaks, lunch and closing drinks.

• 32 pre-arranged 1-2-1 meetings helped attendees and partners create focused, relevant business conversations.

• Across 13 live sessions, attendees took part in 330 minutes of insights, discussion and shared learning.

3.2  Join the Conversations that matter

Be part of next year’s conversations, insights and connections from the start.

• Event updates and registration: themartechsummit.com/hongkong

4. Engage With Us

A heartfelt thank you to all our speakers, sponsors and attendees for making The MarTech Summit Hong Kong 2026 such a memorable edition.

From the discussions on stage to the conversations throughout the day, the summit was shaped by the ideas, energy and real experiences shared by everyone in the room. We are grateful to have brought this community together for a day of learning, connection and exchange.

Thank you Hong Kong!

Save the date:

• The MarTech Summit Hong Kong returns on 8 July 2027: https://themartechsummit.com/hongkong
• Summit highlight: https://canva.link/gxrioucd6by3bxw
• Explore the wider calendar of upcoming editions across the series: https://beetc.io/event-calendar/
• Session recordings:  Watch the sessions

Where to find the assets:

Stay connected with The MarTech Summit for event highlights, speaker updates, upcoming editions and community news across the series.

Photo gallery:  View the gallery

Where to follow us:

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We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!You will be the first to hear about upcoming events, speaker announcements and the latest in MarTech. We hope to see you at a future summit as we continue pushing the boundaries of modern marketing together.

Stay tuned!

By: The MarTech Summit Team | July 2026