Summit at a glance
1. Worth being part of
1.1 Key Numbers
- 259 senior-level MarTech decision makers joined us across the full day.
- 67 1-2-1 meetings were booked in total.
- Each booth welcomed an average of 89 unique visitors throughout the day
1.2 Who Attended?
The MarTech Summit Stockholm brought together senior marketing leaders from across the Nordics, including representatives from leading brands such as Ericsson, Nordea, Roche, Samsung, Klarna, Visa, UNICEF, TUI, Danone, Scandic, MAX Burgers, Marshall, Oriflame, 3M and Panasonic. The summit created a focused space for regional conversations, peer networking and meaningful business connections across the marketing and technology ecosystem.
The summit welcomed 259 senior-level MarTech and marketing leaders from 16 countries, representing a diverse mix of industries, leading brands and regional market perspectives.
1.3 Secure Your Place at the Next Edition
After a successful Stockholm edition, we are now shaping the next chapter of The MarTech Summit in the Nordics, bringing brands closer to senior marketing, digital and MarTech decision-makers across the region.
For partners looking to build visibility, generate qualified leads, share thought leadership or create meaningful face-to-face conversations, our team can help shape the right sponsorship approach around your objectives.
- 2027 Edition Overview: https://themartechsummit.com/stockholm
- To explore partnership opportunities, please contact Pip Curtis, Head of Partnerships: pcurtis@themartechsummit.com
Presale Now On, Get 60% Off! Available only until 8 confirmed speakers are announced. Grab It Before It’s Gone!
2. A Stage That Delivered
2.1 Knowledge shared from the stage
Panel Discussion | [Real-time Decisioning] Getting the Engagement Strategy Right with Real-time Insights and Decisioning
This panel explores how real-time decisioning helps brands act on the right signals at the right moment, from B2B intent tracking to live sports engagement. The key message is not to automate everything, but to use real-time insights carefully, align teams around the same signals, and make sure every trigger creates genuine customer value.
- Maria Liw Executive Director, Global Head of Marketing, SimCorp
“Don’t wait for buyers to raise their hand – build the presence and capture the signals that put you on their shortlist before the formal process ever starts.”
- Fredrik McCarthy Director, Global MarTech, HBO Max, Warner Bros. Discovery
“Be careful with real-time automation and only do it if it is valued by the customer.”
- Anna Trygg, Senior Director, Head of Customer Data & Tech, frog
“Real-time decisioning is not only about waiting for signals, but also about proactively nudging engagement.”
Keynote Presentation | [Future Marketing Playbook] AI and The Future of Marketing in 2026: What Marketers Need to Know Today
Murray Wright shows how marketing is becoming more complex across channels, data and AI. The keynote highlights three shifts: email still works but needs more relevance, mobile messaging needs better coordination, and AI is moving from a copywriting speed tool to operational intelligence across the full campaign workflow.
- Murray Wright, Senior Manager, Customer Success, EMEA, Customer.io
“The teams pulling ahead are not necessarily doing more. They’re being smarter about where each tactic belongs and where intelligence can improve the system.”
Engagement Metrics to Highlight
- 91 live Q&A interactionsacross the day.
- 197 poll participants, with an84% poll participation rate.
2.2 Take the stage next year
Do you have a story, case study or expert perspective to share with the Nordics marketing community?
We are already looking ahead to the next edition of The MarTech Summit Stockholm and would love to hear from senior marketing, digital and technology leaders who can bring fresh ideas, practical insights and real-world experiences to the stage.
- Apply to speak or recommend a speaker for next year’s The MarTech Summit Stockholm: Open the speaker proposal form
3. A Room Worth Being In
Beyond the senior audience in the room, what made The MarTech Summit Stockholm stand out was the depth of discussion, the openness of shared ideas and the meaningful connections built throughout the day.
3.1 Peer Quality and Connections
From first coffee to closing drinks, the summit created plenty of moments for people to connect, exchange ideas and continue conversations beyond the sessions.
- Each attendee met an average of nine new people during the day.
- Five hours were dedicated to networking, including breakfast, coffee breaks, lunch and closing drinks.
- With 713 cups of coffee served, the conversations kept flowing from start to finish.
- Across 15 live sessions, attendees took part in 375 minutes of insights, discussion and shared learning.
- The experience extended outside the summit room, with a Siteimprove co-hosted breakout dinner giving delegates a more relaxed setting to continue discussions, exchange perspectives and strengthen new connections.
3.2 Join the Conversations that matter
Secure your place and be part of the conversations, insights and connections that will shape next year.
- Register at the Pre-sales rate: Reserve your seat
4. Engage With Us
A heartfelt thank you to all our speakers, sponsors and attendees for making The MarTech Summit Stockholm 2026 such a memorable edition.
From the discussions on stage to the conversations throughout the day, the summit was shaped by the ideas, energy and real experiences shared by everyone in the room. We are grateful to have brought this community together for a day of learning, connection and exchange.
Save the date:
- The MarTech Summit Stockhilm returns on 25 May 2027- https://themartechsummit.com/stockholm
- Explore the wider calendar of upcoming editions across the series: https://beetc.io/event-calendar/
Where to find the assets:
Session recordings: Watch the sessions
Photo gallery: View the gallery
Where to follow us:
Stay connected with The MarTech Summit for event highlights, speaker updates, upcoming editions and community news across the series.
Find us on:
We hope to see you at our future events and let’s continue pushing the boundaries of what it means to be marketers together!You will be the first to hear about upcoming events, speaker announcements and the latest in MarTech. We hope to see you at a future summit as we continue pushing the boundaries of modern marketing together.
Stay tuned!
By: The MarTech Summit Team | June 2026
