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📍 Bangkok | 6 October 2026 | Hotel Nikko Bangkok | English Speaking | #TheMarTechSummit
The MarTech Summit Bangkok returns for its 5th edition in 2026, bringing together Thailand’s most senior marketing, digital, customer experience, and data leaders for a focused day of practical learning, meaningful networking, and peer-to-peer knowledge sharing.
As AI rapidly transforms how brands engage customers, measure performance, and build loyalty, marketing leaders face increasing pressure to deliver growth while navigating new technologies, changing customer expectations, and evolving privacy requirements.
The MarTech Summit Bangkok 2026 is designed to help marketing leaders move beyond the hype and focus on what truly matters: practical implementation, measurable business outcomes, and real-world experiences from brands already leading the way.
Hosted once again at the prestigious Hotel Nikko Bangkok, this closed-door summit creates an environment where senior decision-makers can openly discuss challenges, exchange ideas, and learn from one another.
➡ Secure your pass and join Thailand’s most established MarTech community: https://themartechsummit.com/bangkok-registration
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What Makes Bangkok Different?
✅ Five Years of MarTech Community Building
Over the past five years, The MarTech Summit Bangkok has become one of Thailand’s most established English-speaking communities for marketing, digital, customer experience, and data professionals.
Past participants have included leaders from Unilever, Agoda, Samsung, CHANEL, Lazada, Bangkok Bank, SCB, Minor Hotels, Nestlé, Adobe, Mastercard, and many more. The summit continues to attract senior leaders responsible for marketing strategy, customer experience, digital transformation, and business growth.
✅ Closed-Door, Curated and Senior-Level
Unlike large expos and crowded exhibition halls, every aspect of The MarTech Summit Bangkok is intentionally curated.
With a strong end-user majority and a senior audience profile, attendees can expect meaningful conversations with peers facing similar business challenges rather than navigating through sales-driven environments.
✅ Thailand-Relevant, Globally Informed
While many conferences focus on broad global trends, our agenda is built around the realities facing marketers operating in Thailand and Southeast Asia today.
Expect discussions that address local customer behaviour, AI adoption, first-party data strategies, PDPA compliance, customer engagement, loyalty, measurement, and organisational transformation, while also bringing in regional and international perspectives.
✅ Premium Networking Environment
Returning to Hotel Nikko Bangkok, the summit offers a comfortable and professional setting designed to maximise interaction.
From networking coffee breaks and roundtable discussions to fireside chats and structured networking opportunities, every touchpoint is designed to facilitate valuable business conversations.
✅No-repeat Speaker Policy
Our no-repeat speaker policy means every year brings fresh voices and new ideas. We choose speakers based on audience feedback and look for experts who are not speaking at every other event, so our audience hears something different.
➡ See why marketing leaders continue to return year after year: https://themartechsummit.com/bangkok
Key Themes for 2026
The 2026 agenda is being shaped through industry research, attendee feedback, sponsor conversations, and emerging market trends.
This year’s discussions will focus on:
AI & Technology
- Agentic AI in marketing
- AI-powered decision making
- Marketing measurement and ROI
- Conversational AI and voice search
- AI talent and organisational readiness
Customer Experience & Engagement
- Hyper-personalisation
- Customer journey orchestration
- Loyalty and retention
- Omnichannel customer engagement
Brand & Growth
- Social commerce
- Brand storytelling
- Community-driven growth
- Marketing effectiveness
Data & Insights
- First-party data strategies
- Customer intelligence
- Analytics and attribution
- Privacy-first marketing
➡Check out the agenda themes and topics shaping the future of marketing: https://themartechsummit.com/bangkok#topics
More Than Just Another Marketing Event
Marketing leaders today are asking different questions:
How can AI deliver measurable business value?
How do we prove marketing ROI?
How do we personalise at scale while maintaining customer trust?
How should teams adapt to increasingly automated customer journeys?
The MarTech Summit Bangkok is designed to answer these questions through practical case studies, implementation stories, and honest conversations from practitioners who are already tackling these challenges.
Expect real lessons, real experiences, and practical takeaways you can bring back to your organisation.
➡Check out the Speaker Line-up here: https://themartechsummit.com/bangkok#speakers
Who Will You Meet?
The summit is designed for:
- Chief Marketing Officers
- Chief Digital Officers
- Chief Customer Officers
- Heads of Marketing
- Heads of Digital
- Heads of Customer Experience
- Heads of Data & Analytics
- Marketing Transformation Leaders
- Country Managers
Representing industries including retail, banking, insurance, telecommunications, FMCG, e-commerce, hospitality, technology, healthcare, and more.
➡️ Discover who you’ll be networking with: https://themartechsummit.com/bangkok
Building on Last Year’s Success!
Last year, more than 300 senior marketing professionals, 30+ speakers, and 12 MarTech exhibitors joined us in Bangkok, making it one of our strongest editions to date. Attendees represented leading organisations including Agoda, UOB Thailand, Adobe, True Corporation, Lotus’s, Reckitt, Mastercard, Krungthai Bank, Kimberly-Clark, NielsenIQ, Valvoline and many others.
Throughout the day, discussions focused on AI-driven personalisation, customer retention, customer experience, storytelling, real-time engagement, and next-generation consumer behaviour. Over 90% of attendees held senior management positions or above, while more than two-thirds came from organisations with over 1,000 employees.
The event also facilitated more than 30 one-to-one meetings between attendees and partners and achieved an exceptional 95% satisfaction rate from post-event surveys.
In 2026, we aim to build on that momentum with an even stronger focus on practical execution, local relevance, and peer-led learning.
Great Reviews from Previous Attendees
“Enjoyed being a part of a diverse panel discussing one of my favorite topics Next Gen(Gen Z & Alpha) and how to calibrate brand and business strategies to win the future.”
“It’s been incredible to connect with so many brilliant minds, share strategies, and explore the future of marketing together. Here’s to carrying this momentum and creativity into the next quarter! 🙌”
“Excited to see how data, storytelling, and personalization will continue to transform how hotels connect with the next generation of travelers.”
“Our remits ranged from Thailand-specific, to regional, to global. With this lens, we shared how to remain authentic and culturally-relevant in our narratives. What’s the role of the brand book? Of KOLs? How do we market to the higher end of our customers? What about budgets? The extremely engaged audience kept us up there asking question after question, some of which I’m still answering in my head the morning after!”
🔥 Don’t Miss Out! Elevate Your Pass
On the same day, we’re also hosting two Customer Data Demystified Breakouts! Bring your data team along or attend the summit that is most relevant to your needs. This unique setup creates an unprecedented opportunity for cross-functional learning and collaboration between marketing and data professionals.
➡Secure your Summit & Breakout Pass now: https://themartechsummit.com/bangkok-registration/
Join Us in Bangkok
Whether you’re exploring AI adoption, building a stronger customer data strategy, improving marketing effectiveness, or preparing your organisation for the next wave of transformation, The MarTech Summit Bangkok 2026 provides the insights, connections, and practical learning needed to move forward with confidence.
➡Secure your passes now: https://themartechsummit.com/bangkok-registration/
📍 Venue: Fuji Grand Ballroom, Hotel Nikko Bangkok
➡ Interested in becoming a partner? Don’t hesitate to get in touch with us at sponsor@themartechsummit.com.
Stay up to date with our Speaker Line-up, Session Information, and Agenda Updates by following us on:
We look forward to welcoming Thailand’s marketing, customer experience, digital, and data community back to Bangkok for another year of learning, collaboration, and innovation.
We are looking forward to meeting you in Bangkok on 6 October 2026!
Last Updated: June 2026
