Thoughtful personalization starts from listening to your customers and brands should engage with customers in a meaningful way as they jump from email to your app, to mobile and the web, from one device to another.

In our presentation, we will showcase first-hand insights about how businesses have adapted their customer engagement strategy over time to create relevant personalized experiences to retain their customers. Also, learn how companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth.

– Listening to your consumers is key to building personalized customer experiences. Gain context around customer preferences and behaviors to make every message more relevant. Leverage data to classify audiences, personalize messages, and orchestrate and test campaigns—all in real-time.
– Take action across multiple channels by bringing in the cross channel experience – whether it’s email, SMS, web and mobile push, in-app, and so on. Your consumers are juggling between devices and channels, and you want reach them through the right channel.
– Learn how exceptional companies focus on the tech and the team competencies that doesn’t only create better results but also a connected customer experience.