Thoughtful personalization starts from listening to your customers and brands should engage with customers in a meaningful way as they jump from email to your app, to mobile and the web, from one device to another.
In our presentation, we will showcase first-hand insights about how businesses have adapted their customer engagement strategy over time to create relevant personalized experiences to retain their customers. Also, learn how companies that excel at customer engagement see higher customer lifetime value and lower customer acquisition costs, resulting in long-term, capital-efficient business growth.
– Listening to your consumers is key to building personalized customer experiences. Gain context around customer preferences and behaviors to make every message more relevant. Leverage data to classify audiences, personalize messages, and orchestrate and test campaigns—all in real-time.
– Take action across multiple channels by bringing in the cross channel experience – whether it’s email, SMS, web and mobile push, in-app, and so on. Your consumers are juggling between devices and channels, and you want reach them through the right channel.
– Learn how exceptional companies focus on the tech and the team competencies that doesn’t only create better results but also a connected customer experience.
As an Evangelist at Braze, Magith Noohukhan addresses the company’s global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers. Prior to joining Braze, Magith held Evangelist positions across Germany at XING and Indeed.com and has more than 10 years of marketing experience. He is currently based in London.
The MarTech Roundtable is a platform for top executive thought leaders to deep dive into specific topics. The discussion themes are always changing but will always address pertinent trends, opportunities, pain points, and challenges facing the marketing technology sector today.
The panel of esteemed speakers are invited to share cross-industry perspectives and this interactive exchange will be presided by an experienced moderator. Audience members will help curate the discussion by submitting comments and questions to be addressed live.
The Roundtable format is as varied as its topics, taking place across APAC and Europe, virtually and in-person.
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