Shaping Meaningful Digital Experiences in Asia

Live Session Ended: October 2020 | #DXAsia

Overview

Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.

Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences.

Agenda

This event has taken place in October 2020, please contact the team at hello@themartechsummit.com if you’d like to receive further information.

12:00 - 12:10

Introduction

Nick Boyle

VP Asia, Sitecore

12:10 - 12:40

Opening Keynote: Prioritising Digital Experiences

The recent pandemic is drastically changing customer behaviour and brands are having to provide engaging and empathetic omnichannel customer experiences to drive brand affinity, increase sales, and build loyalty. The digital experience is fast becoming the new brand. Sitecore and Ecosystm surveyed over 500 digital decision-makers across the Asia Pacific region to discover how organisations are evolving to meet the demands of the connected customer.

In his presentation, Ecosystm Principal Advisor, Tim Sheedy, will discuss the results of the study and help you understand:
– What are the factors that will drive a great digital experience?
– What is the maturity of businesses in ASEAN regarding the digital experience they offer customers and employees?
– What steps should you take to improve the digital experience your own organisation offers?

Join this session for fact-based insights into the digital mindset of business leaders across the region.

Tim Sheedy

Principal Advisor

12:40 - 13:00

Panel Discussion: Prioritising Digital Experiences

Tim Sheedy

Principal Advisor

Eric Orton

Executive Technology Director

Alison Sainsbury

Director for Value Engineering and Business Optimisation, Asia Pacific

Upali Dasgupta

Marketing Director, Asia

13:00 - 13:30

Digital Consumers of Tomorrow, Here Today

The move from an offline to an online economy in Southeast Asia has taken off much faster than anyone expected. Change that was supposed to take place over a few years happened in one. Consumers in Asia are embracing the new digital reality. What are the digital consumer trends shaping the next normal, and what are the implications for businesses?

Wu Mengyi

Senior Manager

13:30 - 14:00

Innovations Shaping Digital Experiences: How is Sitecore Helping Brands Create and Deliver Meaningful Experiences?

2020 is poised to be the year of digital innovation.

Join this session to hear about how Sitecore is innovating to help organisations engage the customer with the right experiences at the right place and at the right time.

Nikolaj Hendel

Head of Pre-Sales, APJ

14:00 - 14:35 Marketing Track

Powering Brand Experiences through Technology

We now live in a truly connected world, where brands and their consumers engage across a series of seamlessly interconnected touchpoints; some physical, some digital and some human. Rarely can a great, truly differentiated experience be delivered via a single channel.

In this session, Jonathan Cummings will explore how brands are designing seamless physical, human and digital experiences, enabled by technology. Jonathan will showcase ground-breaking case studies from brands such as Singtel, BMW and Kit Kat as well as retail destinations including K11 Musea.

Jonathan Cummings

President, Greater China

14:00 - 14:35 Technical Track

How Conversational AI Solves Customer Experience Innovation Challenges

Join this session for a look at the capabilities of Conversational AI, the new possibilities it opens up for CX, the operational and business problems it helps solve, and some of the results companies are starting to see.

Bora Wiemann

Regional Manager APAC

14:35 - 15:10 Marketing Track

How Content Shapes Brand Experiences

Research shows that content directly impacts the way customers feel about a brand.

– 60% of us use the same type of emotional language for our favourite brands as we do family, friends and pets. Words like HAPPY, ADORE, LOVE…
– 44% of people would recommend a product or brand to others based on emotional criteria
– 62% of consumers feel they have a relationship with a brand

How can brands stay “human” as businesses pivot to be digital-first and what role does content play?

Daniel Hochuli

Regional Content Solutions Manager, Asia Pacific & China

14:35 - 15:10 Technical Track

Reimagine Customer Experience

With a renewed focus on digital transformation this year, businesses are re-evaluating how they are delivering digital customer experiences.It is clear that businesses who have built a strong digital foundation are in a better position to weather change. In 2020, we’ve seen a few years of digital investment in a few months and we continue to see the impact today. Agility built on a solid tech foundation is the name of the game. By unlocking data insights and enabling intelligent customer experiences, business across the world are dealing with complexities associated with the need for transformational change.

In this session, we will talk about how you can use Cloud and AI technology to reimagine how you know your customers, empower your employees, optimise your operations, and create a new world of innovative products and services.

Pratima Amonkar

Area Head, Cloud Solution Partners, APAC

15:10 - 15:35

Fireside Chat with Aditya Birla Capital

Join this session to hear from Mukesh Malik, COO of Aditya Birla Capital about the role of digitisation and personalisation in delivering an omnichannel experience in the insurance sector.

Session highlights:
– How the pandemic has accelerated digital acceleration in the insurance sector
– Changes in customer expectations and customer journey
– The role of personalisation in delivering meaningful digital experiences

Mukesh Malik

Chief Operating Officer

Nick Boyle

VP Asia

15:35 - 15:55

Fireside Chat with Hong Kong Institute of Certified Public Accountants

Join this session to hear from Aaron Pang, Head of Digital Transformation, Hong Kong Institute of Certified Public Accountants (HKICPA) on how they partnered with Sitecore to create unique experiences for their diverse audience – students, corporate practices, certified members and the public – that led to an increase in conversions.

Session highlights:
– Implementing personalised user experiences and content for different users
– Updating the brand image by delivering a better user experience
– Consolidating multiple websites for better omnichannel communication

Aaron Pang

Head of Digital Transformation

Nick Boyle

VP Asia

15:55 - 16:15

Fireside Chat with Far East Organization

Join this session to hear from Ng Yee Pern, Head of Business Solutions, Far East Organization, on how the largest private property developer in Singapore, has leveraged digital technology to stay resilient in the face of market fluctuations.

Session highlights:
– Importance of marrying infrastructure with digital marketing
– Using a data-centric solution like Sitecore for a complete picture of customer interactions
– Building an efficient implementation team

Ng Yee Pern

Head of Business Solutions

Aaron Cher

Customer Success Manager

16:15 - 16:30

Closing Keynote

Nick Boyle

VP Asia

Speakers

Overview

Digital experience is the new brand. Now more than ever, a meaningful customer experience is crucial to gaining a competitive advantage and building an emotional bond – a human connection between consumers and brands.

Sitecore DX Asia offers marketing, digital and technology leaders the opportunity to gain new insights into shifting digital trends and how brands win a larger share of mind and wallet by creating meaningful customer experiences.

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The Spotlight

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This series is distinct as it will take a deeper dive into different cities, themes, and ideas for a concentrated look at the most important factors impacting the MarTech landscape today.

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