B2B Marketing

MarTech Thoughts

Speaker Interview | Michelle Chan

Michelle Chan of DCH Mobility shares insights on customer experience, data-driven engagement, localisation, and loyalty at The MarTech Summit Hong Kong.

MarTech Thoughts

Speaker Interview | Carel van Waesberghe

Carel van Waesberghe of Tradewind Finance shares insights on revenue-led marketing, sales alignment, thought leadership, and B2B growth.

MarTech Thoughts

Speaker Interview | Salma Falah

Salma Falah of Worldline shares insights on CRM, demand generation, sales alignment, and revenue-focused marketing at The MarTech Summit Amsterdam.

MarTech Thoughts

Speaker Interview | Sherwin Nones

Sherwin Nones of IMI discusses customer lifetime value, ESG, and strategic marketing at The MarTech Summit Manila.

MarTech Thoughts

Reframing the B2B Challenge: Why Growth Is Ultimately a Human Decision

Why B2B growth depends on emotional connection, trust, and brand building - not just performance marketing.

MarTech Thoughts

Speaker Interview | Luísa Geão

Luísa Geão of Cambridge on aligning marketing with revenue, fostering collaboration, and driving human-centred growth across regions.

MarTech Thoughts

Speaker Interview | Emma Sands

Emma Sands of Straumann on aligning sales and marketing, driving lifecycle impact, and turning operations into a growth engine.

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