MarTech Thoughts

Speaker Interview | Felanie Ruyeras-Cristobal

Felanie Ruyeras-Cristobal of AbbVie on using CLV to guide pharma marketing, patient access, and long-term customer engagement.

MarTech Thoughts

Reframing the B2B Challenge: Why Growth Is Ultimately a Human Decision

Why B2B growth depends on emotional connection, trust, and brand building - not just performance marketing.

MarTech Thoughts

Speaker Interview | Sara Wilkins

Sara Wilkins of Swedbank on AI omnichannel, personalisation, and building trust with Nordic consumers in a privacy-first digital landscape.

MarTech Thoughts

Speaker Interview | Yasmin Kilic

Yasmin Kilic of Georg Fischer on DXPs, multi-market marketing, and building customer-led digital experiences across Europe.

MarTech Thoughts

Speaker Interview | Ibrahim Patat

Ibrahim Patat of H&M on building a test-and-learn culture, scaling experimentation, and leveraging AI in performance marketing.

MarTech Thoughts

Speaker Interview | Maria Liw

Maria Liw of SimCorp on real-time decisioning, account-based engagement, and balancing AI with human insight in B2B marketing.

MarTech Thoughts

Speaker Interview | Luísa Geão

Luísa Geão of Cambridge on aligning marketing with revenue, fostering collaboration, and driving human-centred growth across regions.

MarTech Thoughts

Speaker Interview | Joana Milcheva

Joana Milcheva of JLL on building future-ready marketing teams, AI adoption, and driving digital transformation at scale.

MarTech Thoughts

Speaker Interview | Paula Bartolome

Paula Bartolomé of Stellantis on creator marketing, community-driven commerce, and building authentic social engagement at scale.

MarTech Thoughts

Speaker Interview | Emma Sands

Emma Sands of Straumann on aligning sales and marketing, driving lifecycle impact, and turning operations into a growth engine.

Marketing Technology

MarTech Thoughts

Speaker Interview | Felanie Ruyeras-Cristobal

Felanie Ruyeras-Cristobal of AbbVie on using CLV to guide pharma marketing, patient access, and long-term customer engagement.

MarTech Thoughts

Reframing the B2B Challenge: Why Growth Is Ultimately a Human Decision

Why B2B growth depends on emotional connection, trust, and brand building - not just performance marketing.

MarTech Thoughts

Speaker Interview | Sara Wilkins

Sara Wilkins of Swedbank on AI omnichannel, personalisation, and building trust with Nordic consumers in a privacy-first digital landscape.

MarTech Thoughts

Speaker Interview | Yasmin Kilic

Yasmin Kilic of Georg Fischer on DXPs, multi-market marketing, and building customer-led digital experiences across Europe.

MarTech Thoughts

Speaker Interview | Ibrahim Patat

Ibrahim Patat of H&M on building a test-and-learn culture, scaling experimentation, and leveraging AI in performance marketing.

MarTech Thoughts

Speaker Interview | Maria Liw

Maria Liw of SimCorp on real-time decisioning, account-based engagement, and balancing AI with human insight in B2B marketing.

MarTech Thoughts

Speaker Interview | Luísa Geão

Luísa Geão of Cambridge on aligning marketing with revenue, fostering collaboration, and driving human-centred growth across regions.

MarTech Thoughts

Speaker Interview | Joana Milcheva

Joana Milcheva of JLL on building future-ready marketing teams, AI adoption, and driving digital transformation at scale.

MarTech Thoughts

Speaker Interview | Paula Bartolome

Paula Bartolomé of Stellantis on creator marketing, community-driven commerce, and building authentic social engagement at scale.

MarTech Thoughts

Speaker Interview | Emma Sands

Emma Sands of Straumann on aligning sales and marketing, driving lifecycle impact, and turning operations into a growth engine.

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