Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)
– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms
– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z
Triveni Rajagopal
Global Digital Director, Skin Cleansing & Oral Care
Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions
– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon
Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI
– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue
Panel Discussion | [Customer Data & Analytics] How we Designed Business Operations to Collect and Analyse Customer Data & Insights
– How to innovate sales and marketing operations to effectively gather account data and understand their behaviours
– How customer analytics enables business to generate productive account interaction and relationship
Sarah Mathews
Head of Media Partnerships, APAC
Sahaj Khunteta
Head of Marketing Analytics, Asia Pacific and Japan
Interview | [Virtual Platforms] Reimagine Your Webinars in 2022
– Best practices and metrics that define webinar success
– Examples of amazing webinars that featured in the webinar hall of fame
– Tips on how to increase your engagement and conversion rates
– Findings from the latest ON24’s Webinar Benchmarks Report
Lightning Talk | [Disruptive Technology] How to Future Proof Your Digital Advertising with MADtech (MarTech + Adtech + Deeptech)
– How to Unify Ad Activation & Reporting Silos; Simplify Ad planning and execution workflows; and Build Real-time Dashboards that connect all the dots
– How to Enable 1st Party data targeting through partners as more; Build Single view of customer; and Enable AI/ML Led Automations to drive data drive results
Panel Discussion | [Customer Centricity] How MarTech Transformed B2B Marketing to be Customer-Centric and Enhance Client Experience
– Challenges and opportunities in B2B Marketing when implementing MarTech to engage with Customers/Clients
– Strategies that work well to improve client experience and achieve customer centricity throughout their journeys
Angelyn Varkey
Marketing Director, Asia Pacific
Sophia Ong
Director of Branding & Marketing Communications, APAC
Mark Drexelius
Head of IT, AAA (Asia, Australasia & Africa) Region
Smita Kumar
Digital Capabilities and Marketing Execution Leader, Safety and Industrial Business
Panel Discussion | [Digital Acceleration] Six Ways to Win 350 Million Southeast Asian Digital Consumers
– How to capitalise on a post-pandemic digital boom in the region
– How to maximise brand success and insulate your company from ensuing digital disruptions
Fireside Chat | [Precision Demand Marketing] How We Utilised Data from Demand/Revenue Marketing Strategies to Boost Sales
– How to evaluate marketing efforts across internal teams, tactics and technologies
– How MarTech has converged ABM to generate effective and precise demand marketing
Panel Discussion | [Digital Transformation] “Innovate or Die”: How Businesses Managed Uncertainty and Maintain Organisational Efficiency
– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)
– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms
– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z
Triveni Rajagopal
Global Digital Director, Skin Cleansing & Oral Care
Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions
– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon
Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI
– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue
Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.
As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.
This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building
– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies
Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)
– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences
Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience
– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points
Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI
– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI
Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms
– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z
Triveni Rajagopal
Global Digital Director, Skin Cleansing & Oral Care
Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions
– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon
Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI
– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue
