MarTech in the Next Normal: Customised, Connected & Cohered

APAC | #VirtualMarTech | 22 & 23 February, 2022 | On-Demand

Agenda

All sessions now available for On-Demand pass holders, simply click the button to rewatch

12:00 - 12:40 | Singapore Standard Time (GMT+8)

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Sushmita Mohapatra

Head, Content Marketing, SEO & Growth

Jennifer Villalobos

Chief Digital & Marketing Officer

12:40 - 13:15 | Singapore Standard Time (GMT+8)

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

Sean Valencia

Marketing Strategist, APAC

Paritosh Tripathi

Technology Director

13:15 - 14:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

Pankaj Agarwal

Director, Center of Competency, Services

Jimmy Hilvert-Bruce

Strategist

Benjamin Poole

Head of Singapore Office

14:00 - 14:20 | Singapore Standard Time (GMT+8)

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

Matt Sutton

Chief Revenue Officer

14:20 - 15:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Triveni Rajagopal

Global Digital Director, Skin Cleansing & Oral Care

Vincent Lau

Partner

George Ionut Danifeld

CMO

15:00 - 15:35 | Singapore Standard Time (GMT+8)

Fireside Chat | [Customer Experience] ROI for CX Solutions: Continue Momentum with Industry Challenges

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

Danielle West

Principal Business Solutions Manager

Nawaz Imam

Head of Commercial Strategy & Operations

15:35 - 16:10 | Singapore Standard Time (GMT+8)

Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

Krithirun Ariyamahapong

Head of Brand & Marketing Communication

Jason Huan

Chief Marketing Officer

16:10 - 16:45 | Singapore Standard Time (GMT+8)

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Adam W. Cowlishaw

Head of Marketing and Connected Commerce

Bernard Chong

Marketing Director

16:45 - 17:30 | Singapore Standard Time (GMT+8)

Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

Magith Noohukhan

Customer Engagement Evangelist

Li Zhiliang

Head of CRM

Mugilan Chitambram

Group Digital Marketing Manager

June Tee

Head of Group Digital Communications

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
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Registration

Confirmed Speakers

Former Chief Digital & Technology Officer, Prudential Thailand
[Insurance]
Digital Capabilities and Marketing Execution Leader, 3M Asia Safety and Industrial Business
[Mechanical / Industrial Engineering]
Director of Branding & Marketing Communications, APAC, ERM
[Environmental Services]

Agenda

All sessions now available for On-Demand pass holders, simply click the button to rewatch

12:00 - 12:40 | Singapore Standard Time (GMT+8)

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Sushmita Mohapatra

Head, Content Marketing, SEO & Growth

Jennifer Villalobos

Chief Digital & Marketing Officer

12:40 - 13:15 | Singapore Standard Time (GMT+8)

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

Sean Valencia

Marketing Strategist, APAC

Paritosh Tripathi

Technology Director

13:15 - 14:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points