– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue