Converging Marketing & Technology

#VirtualMarTech | 19 & 20 October, 2021 | On-Demand

Agenda Overview

12:00 – 12:40

Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Pasanan Chamusri

Chief Operation Officer & Co-Founder

Biren Balakrishnan

Sales Engineering Manager, Asia

Anthony Green

Group Director Digital Applications & Platforms

Rain Parvex

Country Manager

Federico Brandi

Chief Marketing Officer

13:15 – 14:00

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

Amy Sukhavanij

Sales Director

Boonthida Ratanavilaikul

Marketing Manager

Long Tran

Head of Retail Marketing

Garrett Teoh Hor Keong

Head of Data & Analytics

14:00 – 14:20

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

Chusin Mateechaipong

Head of Digital Marketing

Preetam Jena

Head of Digital & CRM

Supaorn Trakarnsiriwanich

Senior Marketing Manager, CRM & Customer Data

14:40 - 15:05

Panel Discussion | Full Funnel Engagement in a Privacy Centric World

– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences

Christopher Keightley

Commercial Sales Director, APAC

Nicole Chin

Head of Marketing Technology

Mark van der Maas

Director of Sales, SEA

Yee Lynn Chan

Head of CRM

15:05 - 15:35

Panel Discussion | Managing Customer Experience with New Technologies

– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience

Avneesh Kabra

Marketing Manager (APAC & MEA)

Juthamas Vadhanapanich

Head of Design Solutions

Tawin Tusnajareon

Head of Digital Technology

15:35 - 16:05

Panel Discussion | Leveraging Multi-Types of Content

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

KK Chong

Head of Marketing Communication

Rhett Hemedes

AVP Marketing

Deelert Sombatthanasuk

Chief Digital Officer

16:05 - 16:50

Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

Salman Hossain

Vice President, Head of Innovation

Ploychompoo Panroongrote

Head of Brand & Digital Marketing

Varit Henry Kobutra

SVP Head of Digital Business Innovation (Thailand)

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs delivered through a mixture live fireside chats, panel discussions, and expert talks

This 2-day summit with a focus on B2C & B2B two tracks and will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.

– – – – – – –

This summit is designed for professionals working in functions such as:
Marketing & Technology | Digital Experience | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | AI | Automation | Social Media Marketing | Hyper-Personalisation | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy


สวัสดี THAILANDWelcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. Marketers across the region are all welcomed to this Thailand focused event!We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.Join us at this virtual summit where you’ll learn: 1. What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue? 2. What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap? 3. How are market-leading companies working on key topics like digital transformation, customer experience, personalisation, and brand affinity amid a rapidly-changing environment?
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Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Head of Customer Analytics and CRM, Central Retail
[Retail]
Head of Marketing Communications, Delta Electronics Thailand
[Industrial Solutions]

Agenda Overview

12:00 – 12:40

Chairperson Opening & Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Pasanan Chamusri

Chief Operation Officer & Co-Founder

Biren Balakrishnan

Sales Engineering Manager, Asia

Anthony Green

Group Director Digital Applications & Platforms

Rain Parvex

Country Manager

Federico Brandi

Chief Marketing Officer

13:15 – 14:00

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

Amy Sukhavanij

Sales Director

Boonthida Ratanavilaikul

Marketing Manager

Long Tran

Head of Retail Marketing

Garrett Teoh Hor Keong

Head of Data & Analytics

14:00 – 14:20

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

Chusin Mateechaipong

Head of Digital Marketing

Preetam Jena

Head of Digital & CRM

Supaorn Trakarnsiriwanich

Senior Marketing Manager, CRM & Customer Data

14:40 - 15:05

Panel Discussion | Full Funnel Engagement in a Privacy Centric World

– Evolving Martech landscape with the recent changes in data privacy and understanding its impact on customer engagement
– How to acquire, engage and retain customers to accommodate these changes and drive connected customer experiences

Christopher Keightley

Commercial Sales Director, APAC

Nicole Chin

Head of Marketing Technology

Mark van der Maas

Director of Sales, SEA

Yee Lynn Chan

Head of CRM

15:05 - 15:35

Panel Discussion | Managing Customer Experience with New Technologies

– Evolving technologies and their impact on consumer behaviour and business strategies to manage Customer Experience
– The use of new technologies to overcome obstacles created by the current dynamics of Customer Experience

Avneesh Kabra

Marketing Manager (APAC & MEA)

Juthamas Vadhanapanich

Head of Design Solutions

Tawin Tusnajareon

Head of Digital Technology

15:35 - 16:05

Panel Discussion | Leveraging Multi-Types of Content

– The essence of utilising content via multiple channels and sources to expand a wider spectrum of customer reach
– Constructing pertinent content marketing strategies in accordance with different platforms and channels

KK Chong

Head of Marketing Communication

Rhett Hemedes

AVP Marketing

Deelert Sombatthanasuk

Chief Digital Officer

16:05 - 16:50

Panel Discussion | Utilising Social Media to promote Brand Affinity: Partnering with Customers as Brand Influencers

– The changing role of customers as brand advocates, promoters and upsell enablers on multiple platforms
– Curating the right social media platforms to create community stickiness and loyalty

Salman Hossain

Vice President, Head of Innovation

Ploychompoo Panroongrote

Head of Brand & Digital Marketing

Varit Henry Kobutra

SVP Head of Digital Business Innovation (Thailand)

What's Different

Top Level Speakers

We only invite senior management level speakers from a range of industries and backgrounds

No Repeat Agenda

New speakers discussing new topics for every summit, you won't see the same summit twice

Live Streaming

All our sessions are in real-time, allowing

Interactivity

Join in with speaker Q&As, live polling and connect with the rest of the MarTech loving audience

Previous Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs delivered through a mixture live fireside chats, panel discussions, and expert talks

This 2-day summit with a focus on B2C & B2B two tracks and will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.

– – – – – – –

This summit is designed for professionals working in functions such as:
Marketing & Technology | Digital Experience | Customer Experience (CX) & Engagement | Brand Loyalty & Retention | Data & Consumer Insights | E-commerce Marketing | Digital Strategy | Innovation | CRM | Automation | Digital Transformation & Growth | Information Technology | SEO & SEM | AI | Automation | Social Media Marketing | Hyper-Personalisation | Omnichannel Experiences | Disruptive Technology | Data Insights | Content Strategy


สวัสดี THAILANDWelcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. Marketers across the region are all welcomed to this Thailand focused event!We are living through extraordinary times as we simultaneously experience a global pandemic and digital revolution that present both challenges and opportunities. The MarTech industry has undoubtedly undergone transformation with advancements such as AI, Machine Learning, CDP, Automation, and Data Analytics. Yet implementing these emerging technologies in an uncertain climate requires knowledge, flexibility, and strategic intent.Join us at this virtual summit where you’ll learn: 1. What are the relevant technologies, trends & strategies that are benefiting the industry and have a track record of generating revenue? 2. What are the top considerations to keep in mind when introducing new technologies and planning your MarTech roadmap? 3. How are market-leading companies working on key topics like digital transformation, customer experience, personalisation, and brand affinity amid a rapidly-changing environment?
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Hours
0
Workshop
0
Panels

Registration

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