Overview:
The MarTech Summit held a Virtual Advisory Board Roundtable on July 11, 2024, focusing on the latest trends, challenges, and innovations in the marketing technology sector.
Members discussed new event formats, budget concerns, and the overall impact of the economic landscape on MarTech strategies. The following report summarizes the key points and recommendations from the roundtable discussion.
????Key Discussion Points:
1.Event Format Innovations
- Debates: The introduction of Oxford-style debates was highly recommended. These debates should feature strong opposing speakers with a good moderator to ensure an engaging and controlled discussion. Audience engagement can be enhanced through voting mechanisms.
- Roundtables: A new roundtable setup was proposed, where each table hosts a presenter with a TV screen, allowing attendees to opt-in to topics of interest ahead of the event. This setup can be repeated multiple times throughout the day with different groups.
2. Budget Concerns
- Training Budgets: Companies have significantly cut back on bespoke 1-2-1 and face-to-face training due to financial constraints. However, there is a push towards utilizing larger events as training opportunities.
- Event Budgets: While event budgets have not been drastically cut, there is an emphasis on attending events that double as training days. Attendees are required to present clear goals for their participation to justify the expense.
3. Engagement Formats
- Pre-event Dinners: Hosting pre-event dinners can foster networking and deeper connections among attendees. These events should be well-structured with assigned seating to ensure diverse interactions.
- Speed Networking: Implementing speed networking sessions can facilitate quick and effective connections among participants, providing a dynamic networking experience.
- Roundtable Discussions: Smaller, focused roundtable discussions can provide in-depth learning and engagement on specific topics, allowing for detailed discussions and knowledge sharing.
4. Economic Impact on MarTech Strategies
- Cost Efficiency: Companies are focusing on financial prudence, consolidating technology stacks, and prioritizing investments with clear ROI.
- AI and Automation: Despite budget constraints, AI and automation are seen as key areas for investment due to their potential for enhancing efficiency and decision-making.
Conclusion
The Advisory Board Roundtable provided valuable insights into the current state of MarTech and the impact of the economic landscape on strategies and budgets. We’re grateful to our awesome board members for sharing their expertise and insights. Can’t wait to catch up again in our next meeting to keep pushing forward together!
Advisory Board Members:
- Andy Chang, Head of Group Engagement Solutions, Group Marketing Solutions, Electrolux
- Avneesh Kabra, Marketing Manager (APAC & MEA), Troy Corporation
- Dr. Sheela Siddappa, Principal Data Scientist, Kyndryl
- Faisal Laljee, Chief Marketing Officer, The CMO Syndicate
- Federico Brandi, Chief Marketing Officer, Roojai
- KK Chong, Head of Sustainable Development, Delta Electronics Thailand
- Mike Borrelli, Global Functional Lead & Sr. Product Owner – Marketing Technology – Activation Platforms, Henkel
- Oleg Kravets, Chief Analytics Officer, The Travel Company
- Richard De Villa, Marketing Director, UK and Nordics, Club Med
- Victoria Perea-Usher, Vice President, Marketing Communications, JCB International (Europe) Ltd.
- Virge Nielsen, Senior Solutions Consultant, Adobe
Thank you again
Stay tuned for more to come by following our social media accounts and joining The MarTech Community on Slack!
Team BEETc
