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10:00 - 11:00 Breakout Roundtable

[Email Marketing]
AI-Powered CRM: Revolutionising Customer Engagement & Retention

– How is AI transforming CRM practices, and what specific applications of AI, such as chatbots and predictive analytics, can significantly enhance customer engagement and retention rates?

– What are the key benefits of using AI to optimise Customer Lifetime Value (CLV), and how can businesses effectively use AI insights to identify high-value customers and deliver targeted marketing efforts?

– In the context of AI-driven CRM, how can companies address ethical concerns and potential biases in AI algorithms to ensure fair and transparent customer interactions?