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Revolutionising the Digital Journey: MarTech Strategies for Today's Marketers

In-Person | Manila | 2 July 2026 | English Speaking | #TheMarTechSummit

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Why Attend

The MarTech Summit returns to Manila, uniting senior marketing professionals from the Philippines and the region for a day of insights, strategy, and networking. Hear from leading brands through keynotes, panels, and fireside chats on customer engagement, data-driven marketing, and MarTech optimisation.

New for 2025: Join our Customer Data Demystified Breakout sessions, specially designed for marketing professionals eager to dive into real-world data strategies, featuring hands-on sessions led by local experts on building data culture, applying AI, and turning customer insights into action.

This exclusive platform offers CMOs, Heads, Directors, and other industry professionals the opportunity to network, learn, and remain at the forefront of the rapidly evolving MarTech landscape.

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Who Should Attend
This summit is designed for senior level executives in functions such as:
Marketing & Technology | Brand Loyalty & Retention | E-commerce Marketing | Digital Strategy | Customer Experience (CX) & Engagement | Omni-Channel | Innovation | AI & Personalisation | Content Strategy | CRM | Data Insights | Marketing Automation | Digital Transformation & Growth | Digital Experience | Customer Data Platforms (CDP) | Brand Engagement

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Apply for complimentary tickets here (Brand/End-Users Only). Our event partners have limited availability to sponsor passes, please apply here

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Previous Speakers

Interested in speaking in 2026 edition? Please contact Lin at lduan@themartechsummit.com for details.

Oscar Pobre
Head of CRM & Data Solutions, GCash
[Financial Services]
Wendy Talan
Head of E-commerce & Digital, Diageo
[Beverage Manufacturing]
The MarTech Summit Attendee
Tricia Tan
Chief Marketing Officer, Security Bank
[Banking]
Chairell Winston Almendras
Vice President, Head of Institutional Brand Management & Digital Division, Bank of the Philippine Islands (BPI)
[Banking]
Josemaria Likha Umali
Head of Data Analytics, First Gen Corporation
[Manufacturing]
Iris Abustan-Alfonso
Director, Data Management, Copeland
[Sustainable Climate Solutions]
Monse Vivencio del Rosario
Assistant Vice President, Customer Experience Analytics & Insights, PLDT
[Telecommunications]
Matthew Lin
Head of Marketing, BEETc.
[Events Services]
Rolan Diet Lagura
Senior Director, Head of Go-To-Market, FWD Life Insurance
[Insurance]
Derick Adil
Senior Director, AI & Privacy Governance, Globe Telecom
[Telecommunications]
Joey Roi Bondoc
Director, Colliers Philippines
[Real Estate]
The MarTech Summit Attendee
Patricia Manasan
Vice President & Head of Data Science, Security Bank Corporation
[Banking]
Bilal Saeed
Head of Consumer Lifecycle Management, Maya
[Financial Services]
MarTech Summit Attendee
Isabela Prieto-Benitez
Head of Affiliate Marketing User Product Operations, Lazada
[E-Commerce]
Patrick Seva Gaerlan
Head of Growth Enablement & MarTech, AIA Philippines
[Insurance]
Patricia Jacinto
Director, Marketing, foodpanda
[E-Commerce]
Greg Anonas
Director, Marketing, Emperador Distillers
[Food & Beverage Services]
Alex Ustaris
Chief Technology Officer, PHINMA Education
[Education Management]
Hilate Guerra
Head of E-commerce, Meatworld International
[Food & Beverage Manufacturing]
Apple S. Chang
Director, Marketing, Dragon Edge Group
[FMCG]
Jerome G. Patalud
Director, Omnichannel Experience Integration, Globe Telecom
[Telecommunications]
Martin Arranz
Head of Digital Marketing, Federal Land, Inc.
[Real Estate]
Sheila Paul
Chief Marketing Officer, Home Credit Philippines
[Financial Services]
Wanda Pascua
Head of Marketing, Tonik Bank
[Banking]
Michelle Maayo Rabang
Vice President, Marketing Delivery Lead, J.P. Morgan
[Financial Services]
RJ Sumilang
Head of Growth, AdSpark
[Advertising Services]
Marc Palomares
Partnerships Account Manager, Rakuten Viber
[Software Development]
Ankush Agarwal
Director of Sales, Lemnisk
[Technology, Information & Internet]
Bob Dolina
Chief Marketing Officer, Diliman Doctors Hospital
[Hospitals &Health Care]
Jon David Frilles
Regional Manager, Asia-Pacific Network Services, Kenvue
[Personal Care Product Manufacturing]
Katrina Navarro
Director, Growth, UnionDigital Bank
[Financial Services]
Frank Vibar
Chief Information Technology Officer, Asian Hospital and Medical Center
[Hospitals &Health Care]
Jerome Evangelista
Vice President for Enterprise Marketing & Pricing, SEAOIL Philippines
[Oil & Gas]
Sunish Sadasivan
Vice President of E-commerce, Digital & Revenue Management, Chroma Hospitality
[Hospitality]
Meg Amat
Head of Marketing, UNO Digital Bank
[Financial Services]
The MarTech Summit Manila Attendee
Joe Brillantes
Country Lead, Data & Analytics, FrieslandCampina
[Food & Beverage]
Roshan Nandwani
Head of Marketing, Ayala Land Hospitality
[Hospitality]
Eiji Macasaet
Head Country Partnerships & Business Development, Grab
[Software Development]
Nico Marco
Director, Marketing, SEAPAC, AppsFlyer
[Mobile Marketing Software]
Emmanuel Cruz
Director, Omnichannel, Avon
[Personal Care Product Manufacturing]
Charmaine Angela Palad
Director, Commercial, Nidec Drives, Control Techniques, Nidec
[Manufacturing]
Tracy Lim
Head of Growth & Synergy, UnionBank of the Philippines
[Banking]

​What's Different?

CUTTING-EDGE MARTECH AGENDA (ENGLISH-SPEAKING)

An in-depth look at the Philippines' top MarTech trends, showcasing its pivotal role in Southeast Asia's digital economy through real-world case studies, fireside chats, and panel discussions.

80:20 RATIO INDUSTRY & CROSS-BORDER PARTICIPANTS

Guaranteed 80:20 ratio of end-user participants from Manila and key APAC markets - perfect for learning, networking, and forming strategic cross-border partnerships

WINDOW SHOP TOP TECH SOLUTIONS

Leading service providers will be at the event, allowing you to evaluate new technologies for your stack.

CUSTOMER DATA DEMYSTIFIED BREAKOUT SESSIONS

Dive into actionable data strategies tailored for marketers. These hands-on sessions, led by local experts, focus on building a data-driven culture, leveraging AI, and transforming customer insights into impact.

Themes

The agenda has been released, click here to see the agenda. Explore what’s in store for the 2025 edition below.

The Evolving MarTech Landscape

01. AI-Driven Marketing
02. MarTech Tool Advancement
03. Marketing Automation
04. Digital Transformation
05. Cross-Functional Collaboration

Customer Data Demystified Breakout

01. Customer Intelligence
02. Data Monetisation & Integration
03. Data Culture
04. Customer Data Privacy & Ethics
05. Customer Data Platforms (CDP)

Customer Marketing Relationships

01. Customer Lifetime Value (CLV)
02. Customer Journey Mapping & Analytics
03. AI-driven CRM
04. Omnichannel Engagement
05. Customer Loyalty & Retention

The Future of MarTech

01. Next-Gen Marketing
02. Customer-Centric Marketing
03. Content Marketing Strategy
04. Digital Experience Led Growth
05. Lifecycle Marketing Automation

Previous Sponsors

Experience Summit in Motion

Charities We Support

Who Attended

The MarTech Summit Manila Attendee
The MarTech Summit Manila
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The MarTech Summit Manila Attendee
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The MarTech Summit Manila Attendee
The MarTech Summit Manila
The MarTech Summit Manila Attendee
The MarTech Summit Manila Attendee
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2025 Attendee Demographics

Venue

To be Confirmed

Previous Edition

July 2024

The MarTech Summit Mania 2024 hosted 120+ attendees representing various industries in Manila and beyond.

The summit was hosted at Pacific Grand Ballroom at Sheraton Manila Bay, providing an elegant and sophisticated setting for our one-day event with a carefully curated agenda,

We gathered MarTech professionals from L’OREAL, Colgate-Palmolive, ZALORA, Unilever, AXA, Mondelez Philippines, ShopBack, Home Credit, The Ascott Limited & more!

View the full report here.

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