As organisations look to modernise their Martech stacks, many are stepping back to reassess legacy systems and the balance between building in-house solutions and adopting best-in-class platforms. This private executive lunch provides a forum for senior marketing, digital, and technology leaders to exchange perspectives on migrating to a modern customer engagement architecture, with Braze as the platform in focus. The discussion will centre on build versus buy decisions, data and integration challenges, and how Braze enables real-time, personalised, cross-channel engagement at scale.

What you will learn during the event :

• What are the biggest limitations you are experiencing with your current or legacy Martech stack when it comes to customer engagement today?
• When modernising your Martech stack, what has most influenced your decision to build in-house versus buying a platform?
• How important is real-time data and orchestration in delivering meaningful customer engagement, and where do most organisations struggle today?
• What does ‘modern’ customer engagement mean in practice for your organisation, and how do you measure its success?
• As AI continues to reshape customer engagement, how are organisations deciding which capabilities should remain strategic assets built in-house, versus areas where partnering with external platforms creates more value?

Spaces are extremely limited for this exclusive event. Secure your spot today.