We’re excited to spotlight Ahteram Uddin, Growth Director for Asia & MENA at Kahoot!, in our Amazing Speaker Interview series for The MarTech Summit Asia @ Singapore. With over two decades of experience driving strategic growth in the EduTech sector, Ahteram leads go-to-market initiatives across schools, enterprises, and governments. Known for his ability to navigate complex, multi-regional landscapes, he brings a unique perspective on building region-specific MarTech ecosystems that blend global platforms with local agility. At this year’s summit, he’ll join a Panel Discussion on [MarTech Convergence] Building A Growth-Ready MarTech Ecosystem for Asia’s Complex Markets
About Kahoot!
Kahoot! is a global learning and engagement platform that makes education and training interactive, gamified, and fun. Used by over 8 million educators and hundreds of millions of users worldwide, Kahoot! empowers learners across schools, workplaces, and public sector organisations through dynamic quizzes, live sessions, and collaborative tools. The platform continues to innovate in real-time engagement and scalable learning, driving impact across more than 200 countries.
Quick Q&A with Ahteram Uddin
Could you please give us a quick introduction of yourself?
I’m Ahteram Uddin, Growth Director for Asia & MENA at Kahoot!. I focus on driving further adoption of our learning platform across schools, enterprises, and government clients, promoting the various innovative ways users can utilize Kahoot! as a tool for engagement, learning, and communication.
Why did you choose to participate in this summit?
I’m participating to explore how engagement-driven strategies can transform marketing and communication. Kahoot! shows how interactive learning tools can create meaningful connections with audiences, making campaigns more impactful and memorable across Asia.
What’s the most surprising insight you’ve uncovered about consumer or institutional behaviour in one of your local markets that impacted your MarTech choices?
We discovered that even in tech-forward markets, adoption is often driven less by specific features and more by how engaging and interactive the overall user experience is. This insight led us to prioritise gamified collaborative experiences and live engagement as central pillars in our marketing strategy.
How do you adapt go-to-market strategies when transitioning from enterprise or government segments to direct consumer education markets?
We shift from largely relationship-driven approaches to engagement-driven strategies, focusing on localized content, easy onboarding, and interactive experiences. The goal is to create a seamless journey that captures attention, drives usage, and makes learning enjoyable for every learner, irrespective of where and how they access our platform.
Looking ahead, what innovations or shifts in marketing technology do you think will be most game-changing for EduTech companies in Asia and MENA over the next 3 years?
AI-powered personalisation, truly interactive content, and analytics-driven insights will redefine how we consider engagement. EdTech companies that integrate real-time gamified learning and adaptive marketing will see the biggest impact on both learner outcomes and brand growth.
Ahteram’s passion for engagement-led growth and gamified experiences reflects a shift in how EduTech brands connect with audiences in diverse markets. His belief in personalisation, localisation, and interactivity as growth drivers is both insightful and timely for marketers navigating Asia’s fragmented digital ecosystems. We’re thrilled to welcome him to The MarTech Summit Asia @ Singapore, where he will offer real-world insights into scaling impact through meaningful user experiences and adaptive technology.
The MarTech Summit Asia @ Singapore – The 7th Edition APAC Flagship
Join us on 10 & 11 March 2026 at Raffles City Convention Centre, Singapore! We’re back with the flagship 7th annual edition of The MarTech Summit Asia, set to welcome 500+ attendees. With a powerful format featuring 4 stages over 2 dynamic days, this year’s summit is designed to fuel both strategic vision and tactical execution.
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Last updated: December 2025
