Growth Strategy

Speaker Interview | Ibrahim Patat

Ibrahim Patat of H&M on building a test-and-learn culture, scaling experimentation, and leveraging AI in performance marketing.

Speaker Interview | Mark Mukhin

Mark Mukhin of AutoScout24 on regional personalisation, AI-powered localisation, and how local insights reshape global growth strategies.

Speaker Interview | Claudio Toldi

Claudio Toldi of Continental on AI adoption, synthetic personas, and scaling global MarTech use cases with a people-first approach.

Speaker Interview | Ahteram Uddin

Ahteram Uddin of Kahoot! shares how engagement-led, localised strategies can power scalable MarTech growth across Asia and MENA.

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Growth Strategy

MarTech Thoughts

Speaker Interview | Ibrahim Patat

Ibrahim Patat of H&M on building a test-and-learn culture, scaling experimentation, and leveraging AI in performance marketing.

MarTech Thoughts

Speaker Interview | Mark Mukhin

Mark Mukhin of AutoScout24 on regional personalisation, AI-powered localisation, and how local insights reshape global growth strategies.

MarTech Thoughts

Speaker Interview | Claudio Toldi

Claudio Toldi of Continental on AI adoption, synthetic personas, and scaling global MarTech use cases with a people-first approach.

MarTech Thoughts

Speaker Interview | Ahteram Uddin

Ahteram Uddin of Kahoot! shares how engagement-led, localised strategies can power scalable MarTech growth across Asia and MENA.

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