We’re delighted to feature Claudio Toldi, Head of Global Platforms & Marketing Operations at Continental, in our Amazing Speaker Interview series for The MarTech Summit Berlin 2026. With over a decade of experience in digital marketing, Claudio combines a strategic mindset with hands-on leadership to drive global transformation. At Continental, he leads the integration of scalable MarTech platforms and AI-powered innovations, focusing on impact, collaboration, and operational excellence. At this year’s summit, Claudio joins a diverse speaker lineup to share his perspectives on AI Agents.
About Continental
Continental is a global technology company that develops pioneering products and services for sustainable and connected mobility. Founded in 1871, Continental delivers smart technologies for vehicles, machines, traffic, and transportation. With a strong focus on innovation, data-driven operations, and customer-centric digital transformation, the company empowers industries worldwide through cutting-edge solutions in tyres, automotive, and industrial applications.
Quick Q&A with Claudio Toldi
Could you please give us a quick introduction of yourself?
Hi, I’m Claudio, since last year Head of Global Platforms & Marketing Operations at Continental. I have always worked in the digital space apart from a short sales experience (but don’t tell anyone) and, for a decade, I have enjoyed applying that to marketing!
Why did you choose to participate in this summit?
3 main reasons: I found this event in the past very well organized and insightful, the roster of speakers and providers is very relevant, and Berlin is closer than London 😊
As someone who has led digital transformation with a strong focus on mindset, what’s your approach to encouraging teams to adopt AI confidently and responsibly?
To be honest, we are still working on it, as everyone else. In general, I believe it is the same for all digitalisation activities: people first, then processes and systems. Sure, AI is so ubiquitous that it’s also a bit different, but we are tackling it holistically: top-down with e.g. strategy and goals, bottom-up with e.g. training, networks, and best-practice sharing, all imbued with a lot of communication.
In a global, data-heavy organisation like Continental, what are some of the most promising or impactful use cases you’ve seen for AI in improving digital customer experience?
We work on 4 main ones: increase productivity, enhance customer experience, analytics & strategy, and improve performance. All of those have many sub-use cases that can bring a lot of benefits, but the one that I am really curious to see live soon is the synthetic persona, to test our ideas, campaigns, and strategies. If this works as expected, we will see a huge boost in effectiveness.
Looking ahead to 2026, what is one personal or professional milestone you’d like to achieve as marketing and AI become increasingly intertwined?
Being able to globally scale some of those use cases (did I already talk about synthetic persona? 😊) and surely, measure the results!
Claudio’s approach to AI and marketing operations is refreshingly grounded in people, not just platforms. Whether exploring synthetic personas or driving internal engagement through communication and collaboration, he demonstrates how large organisations can pursue innovation at scale without losing focus on the human side of transformation. We’re excited to welcome him to The MarTech Summit Berlin 2026, where his insight into AI, customer experience, and global marketing maturity will spark meaningful conversations.
The MarTech Summit Berlin is back on 5 March at the JW Marriott Berlin!
We’re thrilled to announce the return of The MarTech Summit Berlin, taking place on 5 March 2026 at the elegant JW Marriott Hotel Berlin. This proven annual flagship brings together over 350 MarTech professionals for an English-speaking regional summit. The day will be packed with more than 40 carefully-vetted, industry-leading speakers, offering insights into the latest MarTech trends and facilitating peer-to-peer exchanges among forward-thinking marketers.
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Last updated: January 2026
