ROI

MarTech Thoughts

Why most ads aren’t Renaissance Paintings (and that’s okay)

Why most ads are not cinematic masterpieces and why interruption advertising drives real business results.

MarTech Thoughts

Speaker Interview | Stefan Haase

Stefan Haase of Zalando on AI-driven media mix optimisation, privacy-first attribution, and the future of engineering-led marketing innovation.

MarTech Thoughts

How to Identify Real Users in Google Analytics Without Breaking Privacy Rules

Learn how to track real users in GA4 using User-ID - accurately, cross-device, and privacy-compliant with Emmanuel.

MarTech Thoughts

Performance Marketing for Small Businesses: How Excel Roofing & Asbestos Built a £16.9M

How a small asbestos removal firm turned Google Ads into £16.9M in pipeline with trust-first, data-driven performance marketing.

MarTech Thoughts

10 AI-Driven Strategies to Increase Your ROI in Digital Marketing

Boost your digital marketing ROI with 10 actionable AI-driven strategies for faster growth, personalisation, and smarter campaigns.

MarTech Thoughts

Ignore the SEO vanity metrics: Why ROI should be the #1 focus

Learn why ROI should be your #1 SEO focus and how to build a strategy that drives real revenue, not just rankings.

MarTech Thoughts

15 Reasons You’re Not Ready to Run Ads (Yet!)

Avoid wasting money on ads! Learn 15 red flags that show you're not ready. Fix these first—your future self will thank you!

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Cookie	Duration	Description
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
IDE	1 year 24 days	Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
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VISITOR_INFO1_LIVE	5 months 27 days	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
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Functional & Analytical

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Cookie	Duration	Description
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Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_hjSessionUser_2231490	1 year	Description is currently not available.
cookielawinfo-checkbox-functional-analytical	1 year	Description is currently not available.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_gat_gtag_UA_*	1 minute	Google Analytics sets this cookie to store a unique user ID.
_gcl_au	3 months	Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid	1 day	Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInSessionSample_2231490	2 minutes	Description is currently not available.
_hjSession_2231490	30 minutes	Description is currently not available.
CONSENT	2 years	YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	Cloudflare set the cookie to support Cloudflare Bot Management.