Revolutionising the Future of Marketing Technology: Insights, Strategies, and Innovations

#VirtualMarTech | Livestream | 25 May 2023

*Running time: 1:00pm – 5:00pm Singapore Standard Time*

Agenda

13:00 - 13:40

Fireside Chat | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

13:40 - 14:00

Keynote Presentation | [State of Digital Content] 4 Steps to Get Your Digital Content to Market Faster

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

14:00 - 14:40

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency

14:40 - 15:20

Panel Discussion | [Personalisation] How Hyper-Personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Sharing use cases of hyper-Personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch

15:20 - 15:50

Fireside Chat | [Social Marketing] The Long and Short of Measuring Social Marketing

– What are the most important KPIs and metrics for growing your brand and business?
– How can you uncover valuable insights for marketing and PR using social data?
– How can you become invaluable as a researcher to your marketing team?

15:50 - 16:30

Panel Discussion | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

16:30 - 17:00

Fireside Chat | [Digital Transformation] "Innovate or Die": How Business Manage Uncertainty and Maintain Organisational Efficiency

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts

HELLO WORLD

Welcome to The Virtual MarTech Summit where we have gathered the top minds of the industry, for you to have the opportunity to connect. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts and stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies and innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including MarTech Stack, Revenue Generation, Content Marketing, Personalisation, Digital Sustainability & more.
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Registration

Previous Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details
Chandra Stevens
Principal, Customer Experience Solutions, Microsoft
[Software Development]
Samuel Hui
Co-Owner & Chief Transformation Officer, HKBN
[IT & Services]
Romain Rouquier
VP of Data, South China Morning Post
[Newspapers]
Rachel Lam
Head Of Marketing, HK and SH, Saxo Markets
[Financial Services]
Christine Chan
Head of Business Development and Marketing, Deacons
[Legal Services]
Lawrence Chau
Head Of Marketing Communications, Midland
[Real Estate]
Chris Ngan
GM, Hong Kong & Taiwan, The Trade Desk
[Marketing Services]
Chelsea Perino
Managing Director, Global Marketing & Communications, The Executive Centre
[Real Estate]
Eddy Chan
Partner Manager - Hong Kong/ Taiwan, Digital Experience (DX) Channel, Adobe
[Software Development]
Colman Ho
Branding & Marketing Consultant, World Family English
[Education]
Sarah Mathews
Group Head of Media Partnerships APAC, Tripadvisor
[Internet]
Victor Cobo Ramirez
Director, Customer Portfolio and eCommerce Product Owner, Manulife
[Financial Services]

Agenda

13:00 - 13:40

Fireside Chat | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

13:40 - 14:00

Keynote Presentation | [State of Digital Content] 4 Steps to Get Your Digital Content to Market Faster

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

14:00 - 14:40

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency

14:40 - 15:20

Panel Discussion | [Personalisation] How Hyper-Personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Sharing use cases of hyper-Personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch

15:20 - 15:50

Fireside Chat | [Social Marketing] The Long and Short of Measuring Social Marketing

– What are the most important KPIs and metrics for growing your brand and business?
– How can you uncover valuable insights for marketing and PR using social data?
– How can you become invaluable as a researcher to your marketing team?

15:50 - 16:30

Panel Discussion | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

16:30 - 17:00

Fireside Chat | [Digital Transformation] "Innovate or Die": How Business Manage Uncertainty and Maintain Organisational Efficiency

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts

Sponsor Showcase

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

Packed One-Day Agenda

One-Day Agenda with a Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Complete APAC Coverage

Wide-ranging industries of speakers and audience members joining together for sharing and networking

Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Summit where we have gathered the top minds of the industry, for you to have the opportunity to connect. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts and stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies and innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including MarTech Stack, Revenue Generation, Content Marketing, Personalisation, Digital Sustainability & more.
0 +
Attendees
0 +
Speakers
0 +
Sessions

Registration

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