MarTech in the Next Normal: Customised, Connected & Cohered

APAC | #VirtualMarTech | 2 March, 2023 | Live Streaming

Previous Agenda

We’re currently recruiting speakers! Contact Lin at lduan@themartechsummit.com

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Fireside Chat | [Customer Experience] ROI for CX Solutions: Continue Momentum with Industry Challenges

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 1-day summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Day
0
Tracks
0
Sessions

Registration

Previous Speakers

Jennifer Villalobos
Former Chief Digital & Technology Officer, Prudential Thailand
[Insurance]
Nawaz Imam
Head of Commercial Strategy & Operations, Hyphen Group
[IT & Services]
Sarah Mathews
Group Head of Media Partnerships APAC, Tripadvisor
[Internet]
Danielle West
Principal Business Solutions Manager, SAS
[Computer Software]
Mandy Mak
Regional Marketing Director - Asia Pacific, Subway
[Restaurants]
Vishy Ramaswamy
Senior Marketing Director, Johnson & Johnson Consumer Health
[Hospital & Health Care]
Matt Sutton
Chief Revenue Officer, TrafficGuard
[Internet]
Smita Kumar
Digital Capabilities and Marketing Execution Leader, 3M Asia Safety and Industrial Business
[Mechanical / Industrial Engineering]
Benjamin Poole
Head of Singapore Office, 55 the data company
[Internet]
Paritosh Tripathi
Technology Director, ADA
[Marketing & Advertising]
George Ionut Danifeld
CMO, Trapo
[Automotive]
Magith Noohukhan
Customer Engagement Evangelist, Braze
[Internet]
Jason Huan
Chief Marketing Officer, Endowus
[Financial Services]
Sahaj Khunteta
Head of Marketing Analytics, Asia Pacific and Japan, Intel
[Semiconductors]
Tyrone Almeida
Senior Expert, Consumer Products & Retail, Bain & Company
[Management Consulting]
Mark Drexelius
Head of IT, AAA (Asia, Australasia & Africa) Region, Imperial Brands
[Consumer Goods]
Jimmy Hilvert-Bruce
Strategist, Australian Broadcast Corporation
[Media]
Sophia Ong
Director of Branding & Marketing Communications, APAC, ERM
[Environmental Services]
Athikom Kanchanavibhu
Vice President, Business Transformation, Zuellig Pharma
[Pharmaceuticals]
Sean Valencia
Marketing Strategist, APAC Marketing Lead, Treasure Data
[Computer Software]
Tim Johnston
Senior Marketing Director, APJ, ON24
[Internet]
Rajiv Dingra
Founder & CEO, RD&X Network
[IT & Services]
Krithirun Ariyamahapong
Head of Brand and Marketing Communication, Cigna Insurance
[Insurance]
Adrian Lee
Senior Vice President, Audience Growth, South China Morning Post
[Newspapers]
Mugilan Chitambram
Group Digital Marketing Manager, Valiram Group
[Retail]
Babul Balakrishnan
Head of Customer Care, Thunes
[Financial Services]
Pankaj Agarwal
Director, Center of Competency, Services, Dell Technologies
[IT & Services]
Bernard Chong
Marketing Director, foodpanda Malaysia
[Internet]
Jaslyin Qiyu
Head of Client Marketing and Digital Channels, Citibank
[Financial Services]
June Tee
Head of Group Digital Communications, CIMB Bank
[Financial Services]
Li Zhiliang
Head of CRM, ZALORA
[Internet]
Sushmita Mohapatra
Head of Content Marketing, SEO & Growth, PropertyGuru
[Real Estate]
Angelyn Varkey
Marketing Director, Asia Pacific, Aon
[Financial Services]
Triveni Rajagopal
Global Digital Director, Skin Cleansing & Oral Care, Unilever
[Consumer Goods]
Vincent Lau
Partner, Wise Venture
[Venture Capital]
Shailendra Singh
Vice President, Global Sales & Marketing Head, Aditya Birla Chemicals Thailand
[Chemicals]
Adam W. Cowlishaw
Head of Marketing and Connected Commerce, Johnson & Johnson
[Healthcare]
Nikki Taylor
Marketing Growth Strategy Director APAC, UPS
[Logistics & Supply Chain]

Previous Agenda

We’re currently recruiting speakers! Contact Lin at lduan@themartechsummit.com

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Fireside Chat | [Customer Experience] ROI for CX Solutions: Continue Momentum with Industry Challenges

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

Sponsor Showcase

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

2 Tracks

Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Complete APAC Coverage

Wide-ranging industries of speakers and audience members joining together for sharing and networking

Previous Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 1-day summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Day
0
Tracks
0
Sessions

Registration

​Copyright © 2022 BEETc Ltd. All Rights Reserved. Registered in England and Wales. Company Register Number 10786196

LIVE on 22 February
Global Virtual MarTech Summit APAC

Our next Virtual MarTech Summit is in February, reserve your pass and check out the agenda below!