– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:

– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– How to identify common ground for marketing and sales to improve communication and collaboration efficiency

– Sharing use cases of hyper-Personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch

– What are the most important KPIs and metrics for growing your brand and business?
– How can you uncover valuable insights for marketing and PR using social data?
– How can you become invaluable as a researcher to your marketing team?

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts