MarTech in the Next Normal: Customised, Connected & Cohered

#VirtualMarTech | 22 & 23 February 2022 | Live Stream

*Running time: 12:00 p.m. – 4:45 p.m. Singapore Standard Time (GMT+8)*

Agenda Overview

*Running time: 12:00 p.m. – 4:45 p.m. Singapore Standard Time (GMT+8)*

12:00 - 12:40

Chairperson Opening & Fireside Chat | [Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise customer experience from customer journey with 1st party data

Ionut Danifeld

Chief Marketing Officer

12:40 - 13:25

Panel Discussion | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

Krithirun Ariyamahapong

Head of Brand & Marketing Communication

Jimmy Hilvert-Bruce

Strategist

Jason Huan

Chief Marketing, Officer

13:25 - 14:00

Fireside Chat | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g. YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Triveni Rajagopal

Global Digital Director, Skin Cleansing & Oral Care

Vincent Lau

Managing Director

14:00 - 14:45

Panel Discussion | [Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience

– How to gain customer insights and scale content automation through the deployment of CDP
– How CDP has enabled the capturing of customer experience across multiple touch-points

Gaurav Gupta

CMO & Integration Leader KC Softex

Pankaj Agarwal

Director, Center of Competency, Services

14:45 - 15:20

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Sushmita Mohapatra

Head, Content Marketing, SEO & Product Squads

Jennifer Villalobos

Chief Digital and Technology Officer

15:20 - 15:55

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Adam W. Cowlishaw

Head of Marketing and Connected Commerce

Bernard Chong

Marketing Director

15:55 - 16:40

Panel Discussion | [Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

Magith Noohukhan

Customer Engagement Evangelist

Li Zhiliang

Head of CRM

Mugilan Chitambram

Group Digital Marketing Manager

June Tee

Head, Group Digital Brand Strategy & Management

16:40 - 16:45

Chairperson Closing & Day 2 Preview

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
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Confirmed Speakers

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details.
Head of Digital & eCommerce Transformation, North Asia, BAT (British American Tobacco)
[Tobacco]
Director of Branding & Marketing Communications, APAC, ERM
[Environmental Services]

Agenda Overview

*Running time: 12:00 p.m. – 4:45 p.m. Singapore Standard Time (GMT+8)*

12:00 - 12:40

Chairperson Opening & Fireside Chat | [Cookieless] The Understanding of Customer Journey in a Privacy-First, Cookieless World

– How to transform tracking and attribution with privacy-driven marketing strategies
– How to generate meaningful insights and optimise customer experience from customer journey with 1st party data

Ionut Danifeld

Chief Marketing Officer

12:40 - 13:25

Panel Discussion | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

Krithirun Ariyamahapong

Head of Brand & Marketing Communication

Jimmy Hilvert-Bruce

Strategist

Jason Huan

Chief Marketing, Officer

13:25 - 14:00

Fireside Chat | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g. YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

Triveni Rajagopal

Global Digital Director, Skin Cleansing & Oral Care

Vincent Lau

Managing Director

14:00 - 14:45

Panel Discussion | [Customer Experience / Customer Data] How we Employed Customer Data Platform (CDP) to Optimise Customer Experience

– How to gain customer insights and scale content automation through the deployment of CDP
– How CDP has enabled the capturing of customer experience across multiple touch-points

Gaurav Gupta

CMO & Integration Leader KC Softex

Pankaj Agarwal

Director, Center of Competency, Services

14:45 - 15:20

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

Sushmita Mohapatra

Head, Content Marketing, SEO & Product Squads

Jennifer Villalobos

Chief Digital and Technology Officer

15:20 - 15:55

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

Adam W. Cowlishaw

Head of Marketing and Connected Commerce

Bernard Chong

Marketing Director

15:55 - 16:40

Panel Discussion | [Personalisation / Omni-Channel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

Magith Noohukhan

Customer Engagement Evangelist

Li Zhiliang

Head of CRM

Mugilan Chitambram

Group Digital Marketing Manager

June Tee

Head, Group Digital Brand Strategy & Management

16:40 - 16:45

Chairperson Closing & Day 2 Preview

What's Different

2022 Kickstarter

New topics and new speaker line-ups addressing challenges and opportunities in the Next Normal

Two-Day Tracks

Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points

Complete APAC Coverage

Wide-ranging industries of speakers and audience members joining together for sharing and networking

Seamless Live

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit with a focus on B2C & B2B two tracks, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Cookieless, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
0 +
Attendees
0 +
Speakers
0 %
Seniority
0
Days
0
Tracks
0
Sessions

Registration

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