– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

In the last couple of years, we saw dramatic changes to event marketing and how events are run. Have we returned to the way things were pre-pandemic? In this session, we speak to EventHub about the trends, changes, and technologies they see coming to event marketing and how this creates opportunities for companies to get more out of their event marketing in 2023 and beyond.
– What is event marketing and why marketers should care about this marketing channel?
– Will corporate events return to the way it was before 2020?
– What are the investments and changes in event technology and platforms in 2023?

– How to identify common ground for marketing and sales to improve communication and collaboration efficiency
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– What are some of the challenges and opportunities in this space over the next 3-5 years?

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:
– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

– Sharing use cases of hyper-personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch
– How will AI impact personalisation in the future?

Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.
Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers
– Capturing attention at the right channel when applying content marketing tactics

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
– What is being done to innovate right now and how is it going?