MarTech in the New Normal: Fewer, Smarter, Richer

#VirtualMarTech | Livestream | 25 May 2023

*Running time: 12:30pm – 5pm Singapore Standard Time*

Previous Agenda

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details

12:00 - 12:40 | Singapore Standard Time (GMT+8)

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

12:40 - 13:15 | Singapore Standard Time (GMT+8)

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

13:15 - 14:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

14:00 - 14:20 | Singapore Standard Time (GMT+8)

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

14:20 - 15:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

15:00 - 15:35 | Singapore Standard Time (GMT+8)

Fireside Chat | [Customer Experience] ROI for CX Solutions: Continue Momentum with Industry Challenges

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

15:35 - 16:10 | Singapore Standard Time (GMT+8)

Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

16:10 - 16:45 | Singapore Standard Time (GMT+8)

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

16:45 - 17:30 | Singapore Standard Time (GMT+8)

Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
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Registration

Previous Speakers

Chandra Stevens
Principal, Customer Experience Solutions, Microsoft
[Software Development]
Samuel Hui
Co-Owner & Chief Transformation Officer, HKBN
[IT & Services]
Romain Rouquier
VP of Data, South China Morning Post
[Newspapers]
Rachel Lam
Head Of Marketing, HK and SH, Saxo Markets
[Financial Services]
Christine Chan
Head of Business Development and Marketing, Deacons
[Legal Services]
Lawrence Chau
Head Of Marketing Communications, Midland
[Real Estate]
Chris Ngan
GM, Hong Kong & Taiwan, The Trade Desk
[Marketing Services]
Chelsea Perino
Managing Director, Global Marketing & Communications, The Executive Centre
[Real Estate]
Melvin Chng
Area Director, Hong Kong, Meltwater
[IT & Services]
Eddy Chan
Partner Manager - Hong Kong/ Taiwan, Digital Experience (DX) Channel, Adobe
[Software Development]
Colman Ho
Branding & Marketing Consultant, World Family English
[Education]
Sarah Mathews
Group Head of Media Partnerships APAC, Tripadvisor
[Internet]
Victor Cobo Ramirez
Director, eCommerce & Digital Marketing, Asia, Manulife Asia Office
[Financial Services]
Yoyo Ng
General Manager, iClick Interactive Asia Group Limited
[Advertising Services]
Anthony Connor
Segment Lead APAC, Twilio
[Internet]
William Ferrell
Associate Director, Digital Brand, Colgate-Palmolive
[Consumer Goods]
Felix Tsui
VP of Strategy Planning & Execution, The Club By HKT
[Internet]
Travis Teo
Co-Founder and Executive Director, Adzymic
[Marketing Services]
Tony Lo
Country Lead for Hong Kong & Taiwan, Verticurl
[Marketing and Advertising]
Janis Tse
Global Marketing Director, Plaza Premium Group
[Hotel & Hospitality]
Ken Ip
Group Head of Marketing/AGM, B.S.C. Group Limited
[Building Materials]
Maybelyne Ng
Head of Marketing & Communications, APAC, Benoy
[Design]
Vincent Leung
Global Head of Digital Brand Marketing, Lenzing Group
[Chemicals]
Edith Wong
Chief Marketing Officer, Invest Hong Kong
[International Trade & Development]
Eric Thain
General Manager, Brand & Customer, HK Express
[Airline & Aviation]
Alice Chiu
Marketing Director, Novoheart
[Biotechnology Research]
Akina Ho
Head of Digital Transformation & Innovation, Great Eagle Holdings Limited
[Real Estate]

Previous Agenda

We’re currently recruiting speakers! Please contact Lin at lduan@themartechsummit.com for details

12:00 - 12:40 | Singapore Standard Time (GMT+8)

Fireside Chat | [Storytelling / UGC] The Power of User Generated Content (UGC): Effective Storytelling and Customer Relationship Building

– How UGC helps building customer trust and strength brand/customer relationships
– The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies

12:40 - 13:15 | Singapore Standard Time (GMT+8)

Fireside Chat | [Omnichannel Experience] Scaling Omnichannel Experiences with Customer Data Platform (CDP)

– Tactics to scale your business and generate value through Omnichannel experiences
– Case studies exploring how CDP can unify data across channels to deliver exciting new experiences

13:15 - 14:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Customer Data] How we Employed Customer Data to Optimise Their Experience

– How to gain customer insights and scale content automation through the deployment of customer data
– How data has enabled the capturing of customer experience across multiple touch-points

14:00 - 14:20 | Singapore Standard Time (GMT+8)

Keynote Presentation | [Pay-Per-Click Marketing] Prevention, Protection and Optimisation: Proactively Stopping Click and Ad Fraud to Maximise ROI

– How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns
– How organisations can deploy end-to-end protection and detection capabilities to maximise ROI

14:20 - 15:00 | Singapore Standard Time (GMT+8)

Panel Discussion | [Gen Z / Social Media / Influencer Marketing] Winning the Hearts of Gen Z: Influencer Marketing across Social Media Platforms

– How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok
– To understand the essence of authenticity and creativity from influencer marketing for Gen Z

15:00 - 15:35 | Singapore Standard Time (GMT+8)

Fireside Chat | [Customer Experience] ROI for CX Solutions: Continue Momentum with Industry Challenges

– How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics

15:35 - 16:10 | Singapore Standard Time (GMT+8)

Fireside Chat | [Community Marketing] Fostering a Brand Community for Ongoing Customer Engagement and Making Customer-Driven Decisions

– How to capitalise a devoted community by driving authenticity through customer engagement
– Possible platform and channels that a brand community can be built upon

16:10 - 16:45 | Singapore Standard Time (GMT+8)

Fireside Chat | [Gamification] Enhancing Customer Retention and Loyalty through Interactivity and Gamification

– How to engage customers and motivate them to want to come back
– The effectiveness of gamified techniques in marketing strategy across channels

16:45 - 17:30 | Singapore Standard Time (GMT+8)

Panel Discussion | [Personalisation / Omnichannel] Finding the Right Technology: How we Personalised Marketing Initiatives across Multiple Channels to Drive ROI

– What technologies help to create personalised experience for customers from offline to online
– How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue

Sponsor Showcase

What's Different

All Live Sessions

All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience

Packed One-Day Agenda

One-Day Agenda with a Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up

Complete APAC Coverage

Wide-ranging industries of speakers and audience members joining together for sharing and networking

Previous Sponsors

HELLO WORLD

Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more.
0 +
Attendees
0 +
Speakers
0 +
Sessions

Registration

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