loader image
Revolutionising the Future of Marketing Technology: Insights, Strategies & Innovations

#VirtualMarTech | On-Demand | 25 May 2023

*On-Demand now available, scroll down to view the sessions*

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

12:40 - 13:20

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

Akash Sharma

Group Head – Revenue Management and Analytics, Qoala

Paayal Dharmani

Head of Digital Marketing, Sydney Opera House

Piyush Nagar

Head of Customer Marketing & Commercial Strategy, SEA&P, Bayer

13:20 - 13:40

Interview | [MarTech Trends] Event Marketing in the Post-Pandemic World: Trends, Changes, and Opportunities

In the last couple of years, we saw dramatic changes to event marketing and how events are run. Have we returned to the way things were pre-pandemic? In this session, we speak to EventHub about the trends, changes, and technologies they see coming to event marketing and how this creates opportunities for companies to get more out of their event marketing in 2023 and beyond.
– What is event marketing and why marketers should care about this marketing channel?
– Will corporate events return to the way it was before 2020?
– What are the investments and changes in event technology and platforms in 2023?

Rie Yamamoto

CEO & Founder, EventHub

Pete Yamasaki

Vice President of Global Sales, EventHub

Lin Duan [Interviewer]

Head of Events, The MarTech Summit Team

13:40 - 14:20

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to identify common ground for marketing and sales to improve communication and collaboration efficiency
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– What are some of the challenges and opportunities in this space over the next 3-5 years?

Akhshy Thiagarajan

Head of Change Management & Digital Products, AIA Cambodia

Evelyn Lee Li Wei

Head of Marketing, Secret Recipe Cakes & Café

Low Ngai Yuen

Chief Merchandise & Marketing Officer, AEON Co (M) Berhad

14:20 - 14:40

Keynote Presentation | [State of Digital Content] 4 Steps to Get Your Digital Content to Market Faster

Excelling in today’s highly competitive marketing and sales landscape calls for vast quantities of images, videos, documents, and other digital assets. So how can you ensure a steady stream of high-quality, impactful digital content to feed your marketing machine? Join us as we discuss top tips and best practices to optimise tools and workflows for productivity and ROI, including:
– Insights from The State of Digital Content 2023 report
– Content workflow best practices
– How to build a tech stack that doesn’t slow you down
– Shortcuts and automations to get quality, on-brand content to market faster

Josh Gibbs

Vice President of Product, Canto

14:40 - 15:20

Panel Discussion | [Personalisation] How Hyper-Personalisation Could Improve Genuine Customer Engagement and How to Achieve it At Scale?

– Sharing use cases of hyper-personalisation that is interactive and dynamic
– Creating memorable marketing strategies that prioritise personalisation and the human touch
– How will AI impact personalisation in the future?

Mayur Singh

Head of Customer Intelligence, airasia Super App

Nik Maricic

Marketing Director, APAC, Ria Money Transfer

Marisha Lakhiani

Chief Growth Officer, Mindvalley

Wong Wai Kuan

Head, Global Airlines Marketing, Malaysia Aviation Group

15:20 - 15:50

Fireside Chat | [Digital Trends] Biggest Digital Trends that Will Help Organisations Fire Up Their Marketing and Make an Impact

Forget about business as usual. In 2023, marketers will need to decode the new rules of engagement brought on by groundbreaking new technologies and fresh platforms.
Join this presentation to explore the latest digital trends, including:
– Multi-format content and how it can be used to boost audience engagement
– The coming of age of influencer marketing
– The rise of communities and niche forums

Martin Kelly

Marketing Manager APAC, Brandwatch

Pranav Joshi

Global Head, Experience Design, MSD

15:50 - 16:30

Panel Discussion | [Content Marketing] Building Up User Habits in Different Platforms to Connect your Brand Content to Customers

– How to leverage multi-types of contents across channels to curate customer journeys
– The added importance of personalised content across channels to engage customers
– Capturing attention at the right channel when applying content marketing tactics

Kelferd Hor Lun Yuu

Vice President, Investors Digital Experience, RHB Banking Group

Tanya Luong

Area Head of Marketing & Communications, A.P. Moller – Maersk, Mekong Area

Mayank Jain

Head of Product Marketing, Swiggy

Gita Sriram

Head of Marketing & Communications, Taco Bell Malaysia

16:30 - 17:10

Panel Discussion | [Digital Transformation] "Innovate or Die": How Business Manage Uncertainty and Maintain Organisational Efficiency

– The importance of adapting your organisation structure and culture when you innovate amid uncertainties
– Choosing the right marketing strategy and technology based on data under different contexts
– What is being done to innovate right now and how is it going?

Brian Dacanay

Associate Vice President, Tier One Entertainment

Jonathan Goh

Head of Marketing Technology & Orchestration, Medibank

Richard McRae

Head of Digital Marketing, One New Zealand

HELLO WORLD

Welcome to The Virtual MarTech Summit, where you will have the opportunity to connect with top minds of the industry. The MarTech Summit is an invaluable experience for anyone interested in leveraging technology to optimise their marketing efforts and stay ahead of the curve. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company insights, strategies and innovations.

As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental in reaching the right audience. Savvy tech adopters and tomorrow’s consumers will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion.

This summit will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including MarTech Stack, Revenue Generation, Content Marketing, Personalisation, Digital Sustainability and more.
0 +
Attendees
0 +
Speakers
0 +
Sessions

Registration

Previous Speakers

Interested in speaking? Please contact Lin at lduan@themartechsummit.com for details.
Rie Yamamoto
CEO & Founder, EventHub
[Technology, Information & Internet]
Pranav Joshi
Global Head, Experience Design, MSD
[Manufacturing]
Jonathan Goh
Head of Marketing Technology & Orchestration, Medibank
[Insurance]
Josh Gibbs
Vice President of Product, Canto
[Software Development]
Gita Sriram
Head of Marketing & Communications, Taco Bell Malaysia
[Restaurants]
Richard McRae
Head of Digital Marketing, One New Zealand
[Telecommunications]
Low Ngai Yuen
Chief Merchandise & Marketing Officer, AEON Co (M) Berhad
[Retail]
Brian Dacanay
Associate Vice President, Tier One Entertainment
[Entertainment]
Paayal Dharmani
Head of Digital Marketing, Sydney Opera House
[Performing Arts]
Mayur Singh
Head of Customer Intelligence, airasia Super App
[Internet Publishing]
Mayank Jain
Head of Product Marketing, Swiggy
[Software Development]
Tanya Luong
Area Head of Marketing & Communications, A.P. Moller - Maersk, Mekong Area
[Transportation, Logistics & Supply Chain]
Marisha Lakhiani
Chief Growth Officer, Mindvalley
[Educational Institution]
Evelyn Lee Li Wei
Head of Marketing, Secret Recipe Cakes & Café
[Food & Beverage]
Nik Maricic
Marketing Director, APAC, Ria Money Transfer
[Financial Services]
Akhshy Thiagarajan
Head of Change Management & Digital Products, AIA Cambodia
[Insurance]
Akash Sharma
Group Head - Revenue Management and Analytics, Qoala
[Insurance]
Pete Yamasaki
Vice President of Global Sales, EventHub
[Technology, Information & Internet]
Piyush Nagar
Head of Customer Marketing & Commercial Strategy, SEA&P, Bayer
[Chemical Manufacturing]
Kelferd Hor Lun Yuu
Vice President, Investors Digital Experience, RHB Banking Group
[Financial Services]
Wong Wai Kuan
Head, Global Airlines Marketing, Malaysia Aviation Group
[Airlines & Aviation]
Martin Kelly
Marketing Manager APAC, Brandwatch
[IT & Services]

Summit Agenda

Click the button and enter the email you registered with to watch the On-Demand playback

12:40 - 13:20

Panel Discussion | [MarTech Stack] Maximising Growth Through Stronger MarTech & Business Strategy Alignment

– Focusing on desired outcomes – how MarTech drives growth
– How to enhance MarTech performance through cross-functional collaboration
– How to ensure internal engagement to support MarTech objectives

Akash Sharma

Group Head – Revenue Management and Analytics, Qoala

Paayal Dharmani

Head of Digital Marketing, Sydney Opera House

Piyush Nagar

Head of Customer Marketing & Commercial Strategy, SEA&P, Bayer

13:20 - 13:40

Interview | [MarTech Trends] Event Marketing in the Post-Pandemic World: Trends, Changes, and Opportunities

In the last couple of years, we saw dramatic changes to event marketing and how events are run. Have we returned to the way things were pre-pandemic? In this session, we speak to EventHub about the trends, changes, and technologies they see coming to event marketing and how this creates opportunities for companies to get more out of their event marketing in 2023 and beyond.
– What is event marketing and why marketers should care about this marketing channel?
– Will corporate events return to the way it was before 2020?
– What are the investments and changes in event technology and platforms in 2023?

Rie Yamamoto

CEO & Founder, EventHub

Pete Yamasaki

Vice President of Global Sales, EventHub

Lin Duan [Interviewer]

Head of Events, The MarTech Summit Team

13:40 - 14:20

Panel Discussion | [Revenue Generation] Relate Marketing and Sales to Customer Journey: Go Hand-in-Hand to Support Greater Sales, Profit and Cost-Effectiveness

– How to identify common ground for marketing and sales to improve communication and collaboration efficiency
– How to measure revenue generation performance (e.g., lead generation, conversion) in your organisation
– What are some of the challenges and opportunities in this space over the next 3-5 years?

Akhshy Thiagarajan

Head of Change Management & Digital Products, AIA Cambodia

Evelyn Lee Li Wei

Head of Marketing, Secret Recipe Cakes & Café

Low Ngai Yuen

Chief Merchandise & Marketing Officer, AEON Co (M) Berhad